Sees 120 Percent Surge in Veterans Day Weekend Sales During Launch of Veterans Online Shopping Benefit

DALLAS – The Army & Air Force Exchange Service extended a new, lifelong exchange online shopping benefit to all honorably discharged Veterans on Nov. 11, a milestone accompanied by a 120 percent surge in online sales.

This benefit extended the Exchange’s online customer universe to roughly 30 million patrons, compared to 11 million before the launch.

“This Veterans Day, the Exchange had the privilege of saying ‘welcome home’ to those who raised their right hand, took an oath and served our Nation,” said Exchange Director/CEO Tom Shull. “We are humbled by the response to the launch of this benefit and look forward to continue serving our Nation’s Veterans with military-exclusive pricing and service.”

Over Veterans Day weekend, the number of orders placed at nearly tripled that of the prior year. On Nov. 11, online sales increased three-fold compared to the same day last year. Nov. 12 saw a doubling of the prior year’s online sales.

Veterans began verifying their eligibility for the new benefit in April. In the months leading to the launch, verified Veterans were selected for early access to as beta shoppers. More than 24,000 Veterans generated $5.6 million in sales during this period.

Sales from this benefit will help improve the quality of life of existing service members and their families as Exchange earnings support critical military Quality-of-Life programs, including combat uniforms below cost, school lunches for Warfighters’ children overseas, child development centers, fitness centers, youth programs on Army garrisons, Air Force Outdoor Recreation programs, and more.

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 57th-largest retailer in the United States. Its earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at or follow us on Twitter at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2714 or

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