Focus on Fitness: Meet the Exchange’s New BE FIT Ambassador

DALLAS – The Army & Air Force Exchange Service is stepping up their efforts to motivate Soldiers, Airmen and their families to live active and healthy lives through their BE FIT initiative.

Roy Montez, the Exchange’s new BE FIT ambassador, brings a personal touch to promoting readiness and resiliency through Exchange products and restaurants. Montez arms Warfighters and families with fitness information, as well as nutrition tips and tools.

The 33-year old San Antonio native draws from an abundance of life experiences as he directs the Exchange’s BE FIT efforts

From an early age, athletics and physical fitness have influenced and motivated me,” Montez said. “My involvement with NCAA Division I soccer at the University of the Incarnate Word, along with years of strength training, sports nutrition and supplementation has fueled my desire to help Soldiers, Airmen and their families reach their fitness goals and enjoy a healthy and active lifestyle.”

Montez believes in the value of keeping fitness challenging, fun and interesting. To lead by example, he has been training for a local Tough Mudder Full contest, which involves conquering 10 miles of mud and 20 drag-you-out-of-your-comfort-zone obstacles.

Montez considers building a routine of fitness consistency a major challenge for Soldiers, Airmen and their families.

“The levels of physical conditioning established during structured times like basic training are tough to maintain when the structure goes away,” Montez said. “The busyness of work and life make it difficult for anyone to focus consistently on nourishing foods and beneficial activity. Adjusting and adapting workouts to be appropriate to age and fitness level is crucial.”

Warfighters and families can find BE FIT tips and more at the Exchange’s Community Hub BE FIT webpage, which offers posts, videos and links about personal fitness and nutrition. Shoppers can also find healthy lifestyle and training resources at

For Montez, mind-set is important, especially in fitness.

Living a healthy lifestyle does not happen overnight. With encouragement, motivation, consistency and hard work, together we can lead a healthy life and BE FIT.”

Facebook-Friendly Version: Find out how Roy Montez, the Exchange’s BE FIT ambassador, promotes readiness and resiliency and help Soldiers, Airmen and their families enjoy healthy, active lifestyles. Read more:


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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our website at or follow us on Twitter at




Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Doug Brodess, 214-312-3393 or

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