Bigger and Better! Exchange Expands Online Community Hub

DALLAS – The Army & Air Force Exchange Service continues to expand its online Hub, with valuable resources for the military community and robust information for Veterans.

The Hub, which launched in 2018 at, is a simple-to-navigate source of information for local military communities. The Hub includes news about installation-wide events and activities, military family resources and Exchange sponsorships with Army West Point Athletics and Air Force Academy sports.

Veterans have their own space on the Hub with information about their online shopping benefit, which launched in late 2017. All honorably discharged Veterans can shop at tax-free for life with military-exclusive pricing. The Hub includes a link to determine eligibility and frequently asked questions.

“The Hub evolves so Airmen, Soldiers, military families and Veterans stay connected to their community,” said Air Force Chief Master Sgt. Luis Reyes, the Exchange’s senior enlisted advisor. “The Exchange created a one-stop shop for events and more, adding to the sense of community on military installations.”

The Hub also features a thriving BE FIT page to keep Warfighters and their families ready and resilient. The page includes health information, workout tips and better-for-you dining guidance.

Two interactive video libraries were launched in late 2018:

  • Chef Shop makes available cooking tips and recipes from nationally known experts such as Rachael Ray, Ayesha Curry, the Pioneer Woman and others.
  • Beauty Bar offers expert advice on fragrance, hair and skin care, and product information from national brands including First Aid Beauty, Earth Therapeutics, Dermalogica and more.

A Careers tab links to the Exchange’s hiring website, The Exchange is a major employer of Veterans and military spouses. In 2018, the Exchange reaffirmed its commitment to hiring 50,000 Veterans and military spouses by 2020.

“The Hub is a tremendous resource,” Reyes said. “The Exchange is at the heart of military communities around the world. We are looking forward to watching the Hub continue to grow.”

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at or follow us on Twitter at




Media Notes:

For more information or to schedule an interview with an Exchange representative, please contact Doug Brodess, 214-312-3393 or

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Instagram: @shopmyexchange


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