WASHINGTON — The Army & Air Force Exchange Service is debuting a new look for its mobile field Exchange (MFE) at the Association of the United States Army annual meeting, highlighting the Department of Defense retailer’s extraordinary support for troops serving in contingency operations or after natural disasters at home.
The 53-foot “Exchange on wheels” is decked out in black and prominently features the Exchange’s “We Go Where You Go” motto. At AUSA, visitors can walk through it, learning about the history of the Exchange’s mobile support, which dates back to World War II.
“This is the first time the Exchange has brought an MFE to the AUSA expo—and it’s an honor to showcase our capability for taking care of Warfighters no matter where they go,” said Exchange Director/CEO Tom Shull. “This new design is powerful—just like the troops MFEs serve around the world.”
When troops are far from home and in remote locations, the Exchange goes to them. MFEs are stocked with supplies, hygiene products, food, drinks and other essentials.
MFEs serve troops in Southwest Asia, Eastern Europe and other austere locations worldwide. This year, the Exchange deployed MFEs to Guyana as part of New Horizons 2019 and to Guatemala for Beyond the Horizon 2019.
During natural disasters or other crises, MFEs can deploy within 48 hours. Last year, an MFE was sent to Tyndall Air Force Base just days after Hurricane Michael—it was the only store open for miles.
Though it’s being used as a showpiece at the AUSA meeting, the MFE is a working unit. It will also be featured at the 120th Army-Navy Game in Philadelphia in December so Cadets and Midshipmen can get a firsthand look at how the Exchange will support them throughout their careers.
“MFEs deliver a lifeline, allowing troops to focus on their mission,” Shull said. “It is a privilege to provide a taste of home to those who serve, no matter where they go.”
Facebook-friendly version: The Army & Air Force Exchange Service’s MFE got a face-lift—a powerful reminder of the troops it can serve downrange or at home. Read more: https://wp.me/p9Q7PG-19G
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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 62nd-largest retailer in the United States. Its earnings provided $2.3 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.
For more information or to schedule an interview with an Exchange representative please contact Gabriela Moore, 214-312-6154, or firstname.lastname@example.org
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