Deck the Paws! Military Shoppers Can Show Off Pets’ Holiday Style in Exchange Photo Contest

DALLAS – Call the puparazzi!

The howlidays are in full swing, and the Army & Air Force Exchange Service and the J.M. Smucker Co. are inviting military shoppers to share photos of their pets celebrating the season for a chance to win a share of $5,000 in prizes.

Through Dec. 31, Exchange shoppers 18 years and older can submit photos of their pet dressed in holiday attire or with Santa for a chance to win a $1,000 Exchange gift card. Eight runner-ups will each receive a $500 Exchange gift card.

“This contest is a great excuse to make sure even furry members of the family are decked out for the holidays,” said Air Force Chief Master Sgt. Luis Reyes, Exchange senior enlisted advisor. “We can’t wait to see all the creative submissions military families send in.”

Shoppers, including honorably discharged Veterans, can visit to enter. No purchase is necessary to win. Entries must be sent as a JPG, PNG or PDF and include the pet’s name, the entrant’s legal first and last name, mailing address, email address, phone number and local Exchange location. Limit one entry per person. Winners will be notified on or around Jan. 31.

Facebook-friendly version: Deck the paws! The Exchange’s holiday pet photo contest is back! Through Dec. 31, military shoppers can submit photos of their pets dressed in holiday attire or with Santa for a chance to win a $1,000 Exchange gift card. Read more:

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 62nd-largest retailer in the United States. Its earnings provided $2.3 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at or follow us on Twitter at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Gabriela Moore, 214-312-6514, or

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