Monthly archive

August 2017

The Best of What We Do: Taking Care of Warfighters Far From Home

A large part of what makes the Exchange unique is our capability and dedication to care for service members far from home. We provide to our heroes in far-flung corners of the world the familiar products, dining experiences, fresh-baked goods made with American ingredients, nutritious and affordable school lunches for Warfighters’ children, combat uniforms below cost and gasoline prices significantly lower than those found on the European economy. Keep Reading

‘I’m Even Prouder to See What Our Troops Really Do’

To deliver a taste of home to Soldiers participating in Saber Guardian 17, the U.S. Army Europe-led multinational military exercise in the Black Sea region this summer, Vasquez and six Exchange teammates staffed a 53-foot-long mobile field exchange (MFE), packed from floor to ceiling with cold drinks, microwavable meals, tuna, beef jerky, snacks, shampoo, deodorant and toothpaste. Keep Reading

Directorates/Regions/News

Understanding Exchange Strategic Priorities: Increase MILITARY STAR Portfolio

  The Exchange Credit Program (ECP) has ramped up initiatives for 2017 to meet the strategic priority, “increase MILITARY STAR portfolio.” First, the ECP is working across directorates to prepare for the new Veterans online shopping benefit that starts Veterans Day, Nov. 11. On that day, the Exchange will welcome home potentially 13 million honorably discharged Veterans who can start shopping with us online. ECP’s role in the Veterans online shopping benefit is twofold. Not only will the ECP’s Exchange Customer Contact Center help verify Veterans but also help them with everything from setting up online profiles to assisting with e-commerce orders. Veterans can apply for MILITARY STAR accounts, enjoy free shipping and participate in the loyalty program. Today, 70… Keep Reading

SVP Exchange Credit Program Jami Richardson’s Top Priorities for 2017

What does the Exchange Credit Program do for the organization? The Exchange Credit Program operates the MILITARY STAR® credit card program for the Army, Air Force, Navy, Marine Corps and Coast Guard exchanges. Our core mission is to offer responsible credit solutions to enhance the lives of service members and their families. With more than 1.5 million cardholders across all military branches, MILITARY STAR is the largest in-house private label credit operation in the U.S.* Our vision is to make MILITARY STAR the only credit card needed on military installations. While there are definite financial benefits for the Exchange, the ultimate beneficiaries are our service members and their families. What are your top priorities as SVP Exchange Credit Program? The… Keep Reading

Directorates/Regions/News

Celebrity Endorsements Bring Excitement to Veterans Online Shopping Benefit

Celebrities visiting Exchange facilities is nothing new, but a recent visit to HQ by retired Navy SEAL Marcus Luttrell and actor Mark Wahlberg stirred up quite a crowd. Wahlberg and Luttrell came to the Exchange HQ in Dallas to present a new sport nutrition brand, Performance Inspired. Both men paired up with Tom Dowd, former GNC executive vice president, chief marketing  officer and general manager, to create Performance Inspired. All three men are co-owners of the brand. When Senior Public Relations Manager Chris Ward found out the duo were heading to Dallas, he immediately asked them to record a video endorsement for the Veteran’s online shopping benefit. Recent celebrity videos are going viral on social media and helping educate the… Keep Reading

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