8 Big Tips for Selling AppleCare

 

  • Offer AppleCare to every customer who is buying an Apple product.
  • Introduce AppleCare early and often in the conversation.
  • Avoid terms like “extended warranty” or “insurance.”AppleCare is a “Service and Support Plan” with much more to offer.
  • Use “I recommend…” when introducing AppleCare products.
  • Make a personal connection with the customer by give specific examples of how AppleCare can enhance their experience.
  • Use AppleCare hang tags near Apple products at all times
  • Give customers who haven’t decided on AppleCare, give them information on how to get the plan once they leave the store.
  • Offer the Exchange Protection Plan as an alternative to customers who turn down AppleCare for their Apple products, but AppleCare is the most inclusive protection offered.

Read more!

The Core Project: Bringing Customers AppleCare’s Benefits, Peace of Mind

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