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Veterans Online Shopping Benefit

The Successful Launch of the Veterans Online Shopping Benefit

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Years of hard work from all of you is paying off: When the Exchange welcomed home all honorably discharged Veterans to this past Veterans Day weekend, online sales more than doubled the amount at the same period last year, reaching nearly $14 million, 120 percent above last year. Physical stores also performed impressively: For the entire three-day weekend, overall sales, including brick-and-mortar stores in all Exchange regions, rose 32 percent to $54.1 million. “Wow! Huge kudos to all,” said Exchange Director/CEO Tom Shull. “Not a weak link anywhere in our worldwide enterprise. As we all know, sales are the best measure of customer satisfaction. There is no better feeling as a retailer than pleasing customers—and in our case, the…

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