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Veterans Online Shopping Benefit

The Successful Launch of the Veterans Online Shopping Benefit

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Years of hard work from all of you is paying off: When the Exchange welcomed home all honorably discharged Veterans to ShopMyExchange.com this past Veterans Day weekend, online sales more than doubled the amount at the same period last year, reaching nearly $14 million, 120 percent above last year. Physical stores also performed impressively: For the entire three-day weekend, overall sales, including brick-and-mortar stores in all Exchange regions, rose 32 percent to $54.1 million. “Wow! Huge kudos to all,” said Exchange Director/CEO Tom Shull. “Not a weak link anywhere in our worldwide enterprise. As we all know, sales are the best measure of customer satisfaction. There is no better feeling as a retailer than pleasing customers—and in our case, the…

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