We Appreciate You, Associates!

Exceptional Results are Work of Entire Team  We appreciate you! I begin this month’s column by thanking each of you for your dedication, commitment and passion in serving our country’s Soldiers, Airmen and their families. Impressively, earnings have been very strong at $367 million—almost 7 percent better than expected. These exceptional results are the work of the entire team—store associates, cashiers, warehouse workers, truck drivers, call-center representatives and headquarters associates—pulling together, united in our commitment to serve those who serve. Thank you! Accomplishments amid challenges It is a tremendous accomplishment to maintain this level of financial performance and, in turn, dividends, despite continued challenges affecting our business. For example, the number of active-duty Soldiers in 2012 was 570,000. This number… Keep Reading

Share the Connections

Tell Customers, Coworkers of Your Military Connections Happy new fiscal year! 2015 has come to a close, a year in which we celebrated 120 years of service and support. How fortunate we are to continue a legacy 12 decades in the making. The start of any new year is an opportunity to reflect upon the successes of the past year as we look forward to opportunities ahead. As I look toward FY 2016, I’m reminded one of our greatest strengths is the relationship we share with those we are so privileged to serve. Knowing the sacrifices Today, 88 percent of Exchange associates share a connection to our military. Whether you wore our country’s uniform or are the parent, spouse or… Keep Reading

An Inspiring, Impressing Trip Downrange

Eight stores in three countries in four days Happy New Year! It’s hard to believe just a few short months ago, we were celebrating our 120th anniversary in the heat of summer. With our biggest shopping season just wrapped up, our thoughts turn to preparing for the annual inventory and then focusing on our initiatives and priorities for the 2016 retail year, which starts in February. Whirlwind trip Before Thanksgiving, Chief Master Sgt. Sean Applegate, the Exchange’s senior enlisted advisor, and I visited Exchange facilities throughout Southwest Asia. The Exchange operates stores in Kuwait, the United Arab Emirates, Qatar and, once again, in Iraq. The chief and I visited eight stores in three countries in four days—it was quite a… Keep Reading

News

Veterans Day, Black Friday, Cyber Sales Beat Expectations

Last month, we officially kicked off the holiday selling season. Thank you for all your hard work during the Veterans Day, Black Friday and Cyber Week sales. Many of you went above and beyond, missing out on time with friends and family to improve the customer experience and increase sales. Your dedication in serving those who serve exceeded expectations. Please continue the focus on creating an exceptional shopping experience throughout the rest of the season. Happy holidays to you all!  – Tom Shull The National Retail Federation (NRF) is predicting a 3.6 percent increase in retail sales during the 2016 holiday season. The Exchange is on pace to outperform the NRF’s forecast, as indicated by our sales results for Veteran’s Day and Black Friday through Cyber Week.… Keep Reading

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