Exchange Shoppers Get Hopping on Latest Contest

MEDIA CONTACT: Chris Ward
MEDIA ADVISORY: 12-006
RELEASE DATE: March 1, 2012

DALLAS – As Spring blooms, Easter is just around the corner and the Army & Air Force Exchange Service is ushering in the new season with its latest Patriot Family contest.

The “Patriot Family Peeps Diorama” contest gives military shoppers the opportunity to show their creative side and craft a patriotic scene using Peeps candy. Entrants must use a shoebox or comparable item of reasonable size to create a patriotic play, scene or event that inspires emotion. The winner will receive a $1,000 Exchange gift card.  

“We can’t wait to see how creative military families can get with their marshmallow masterpieces,” said the Exchange’s Chief of Staff Col. Tom Ockenfels. “If the entries are anywhere as imaginative as those from last year, we’ll definitely have a tough time judging this contest.”

Entries will be accepted through April 8. Judging will be based on originality, innovation, and the entrant’s ability to portray each scene in a respectable manner. Complete entry rules and regulations can be found at http://www.shopmyexchange.com/Community/patriotfamily/contests.htm.

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The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or wardchr@aafes.com.