Exchange Rolls Out New Prices for Childrenswear

MEDIA CONTACT: Chris Ward
MEDIA ADVISORY: 12-026
RELEASE DATE: May 22, 2012

DALLAS – A recent North Dakota State University study found that the average American household spends about 3.8 percent of their income on clothes. With children consistently growing out of shirts, pants and dresses or wanting the latest and greatest brands, keeping the kids attired can prove an expensive endeavor.

Recognizing that investing in kids doesn’t have to break the bank, the Army & Air Force Exchange Service has unveiled new pricing for all Childrenswear with five simple price points: $5, $10, two for $15, $15 and $20.

“From shirts to sleepwear, we are dedicated to helping growing families,” said the Exchange’s Senior Enlisted Advisor Chief Master Sgt. Jeffry Helm. “Prices are clearly marked in the stores, making it easy for parents to outfit their kids without busting the budget.”

Styles included in the Exchange’s new Childrenswear pricing (excluding furnishings, accessories and jackets and coats) range from Exclusive Brands such as Buzz Cuts and Ponytails to nationally-recognized labels including Nautica, Union Bay, Levi’s and Skechers, among others.

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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or wardchr@aafes.com.