DALLAS – An Army & Air Force Exchange Service video, featuring senior enlisted leaders from each military branch, garnered awards in five categories in the International Awards Associate’s (IAA) 2023 LIT Commercial Awards: Season 1.
The spot, which aired on the Armed Forces Network, CBS Sports Network and ESPN throughout the fall football season, features Sgt. Maj. of the Army Michael Grinston, Chief Master Sgt. of the Air Force JoAnne Bass and Chief Master Sgt. of the Space Force Roger Towberman tossing a football to one another while reminding service members that their Exchange benefit is always there for them, with 100% of earnings going back to support the military community. The spot also aired during the Army-Air Force and the Army-Navy games on CBS.
The spot won the following categories:
- Marketing/Advertising Campaigns – Video Marketing Campaign (LIT Platinum Statuette)
- Marketing/Advertising Campaigns – Digital Marketing Campaign categories (LIT Platinum Statuette)
- Marketing/Advertising Campaigns – Branding Strategy Campaign (LIT Gold Statuette)
- Marketing/Advertising Campaigns – Communication Campaign (LIT Gold Statuette)
- Marketing/Advertising Campaigns – Digital Advertising Campaign categories (LIT Gold Statuette)
“It is an honor to have our senior enlisted leaders support in educating and informing all authorized shoppers of their hard-earned Exchange benefits,” said the Exchange’s Director/CEO Tom Shull. “Their advocacy in strengthening Quality-of-Life support is a true force multiplier for every member of our military community.”
The LIT Commercial Awards, awarded twice yearly, recognizes exceptional audiovisual content, including videos and television productions, with an aim toward celebrating the talents and contributions of on-camera performers and production personnel alike. Submissions for Season 1 of the awards were received from 25 countries including the United States, Australia, the Netherlands, Germany, United Arab Emirates and others.
Facebook-friendly version: The Army & Air Force Exchange Service and senior enlisted leaders bring home platinum and gold honors in the International Awards Associate’s (IAA) 2023 LIT Commercial Awards: Season 1. Read more: https://wp.me/p9Q7PG-2q2.
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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 54th-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.5 billion in earnings for critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2714 or [email protected].
Follow the Exchange:
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Twitter: https://twitter.com/shopmyexchange
Instagram: @shopmyexchange