{"id":10563,"date":"2024-08-12T16:12:07","date_gmt":"2024-08-12T16:12:07","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=10563"},"modified":"2024-08-12T16:15:02","modified_gmt":"2024-08-12T16:15:02","slug":"army-air-force-exchange-service-welcomes-new-commander-for-europe-southwest-asia-africa-2","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/08\/12\/army-air-force-exchange-service-welcomes-new-commander-for-europe-southwest-asia-africa-2\/","title":{"rendered":"Army &#038; Air Force Exchange Service Welcomes New Commander for Europe, Southwest Asia, Africa"},"content":{"rendered":"<p><strong>SEMBACH, Germany <\/strong>\u2013 The Army &amp; Air Force Exchange Service recently welcomed <a href=\"https:\/\/www.flickr.com\/photos\/aafespa\/53918881314\/in\/dateposted\/\">Army Col. Everett \u201cBud\u201d Lacroix as the commander of its Europe\/Southwest Asia\/Africa region<\/a>.<\/p>\n<p>As the region\u2019s commander, Lacroix is responsible for about 4,300 associates in more than 25 countries across three continents and 1,400 facilities, which support half a million customers.<\/p>\n<p>Lacroix brings a wealth of experience to the Exchange. He has served in the military for more than 32 years, including six years in the Marine Corps before joining the Missouri National Guard from 1998 to 2001 while he attended college. He was commissioned in the Army as a second lieutenant in 2001, serving as a logistics officer. Lacroix has multiple deployments, including to Iraq and Afghanistan.<\/p>\n<p>\u201cAs a logistics officer, I ensured our troops had the necessary supplies and services to perform their missions efficiently,\u201d Lacroix said. \u201cMy role with the Exchange will be very similar, working to improve the Quality of Life for service members, military families, retirees, Veterans and DoD civilians in the region.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"10564\" data-permalink=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/08\/12\/army-air-force-exchange-service-welcomes-new-commander-for-europe-southwest-asia-africa-2\/expost-welcome-lacroix\/\" data-orig-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/08\/ExPost-Welcome-Lacroix-e1723479007214.jpg\" data-orig-size=\"1000,563\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ExPost-Welcome-Lacroix\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/08\/ExPost-Welcome-Lacroix-e1723479007214.jpg?w=300\" data-large-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/08\/ExPost-Welcome-Lacroix-e1723479007214.jpg?w=1000\" class=\"wp-image-10564 aligncenter\" src=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/08\/ExPost-Welcome-Lacroix-e1723479007214.jpg\" alt=\"Army &amp; Air Force Exchange Service Welcomes New Commander for Europe, Southwest Asia, Africa\" width=\"625\" height=\"352\" \/><\/p>\n<p>Lacroix is no stranger to the Exchange\u2014he was part of bringing the first PX to Balad, Iraq, in 2003 during Operation Iraqi Freedom. He also helped lay the groundwork for opening the Exchange\u2019s Reel Time Theater in Balad, an experience he called incredibly rewarding.<\/p>\n<p>Part of Lacroix\u2019s duties will be visiting Exchanges throughout his region. Building strong relationships with commanders in his area of responsibility is a top focus for him.<\/p>\n<p>While the assignment is new, the mission is one very familiar to Lacroix.<\/p>\n<p>\u201cAlthough I have been on the job for a short time, I can see the spirit of mutual support and dedication that runs through the Exchange community as it does the military,\u201d he said. \u201cLike the Exchange\u2019s ethos of family serving family, it is about more than just providing services; it&#8217;s about building a community that cares and supports each other like a family, no matter where we are in the world.\u201d<\/p>\n<p><strong>Social-media-friendly version: <\/strong>@shopmyexchange has a new commander in the Europe\/Southwest Asia\/Africa region! Army Col. Everett \u201cBud\u201d Lacroix, who has served 32 years in the military, joined the DoD\u2019s largest retailer this summer and will support 4,000+ Exchange associates in more than 25 countries across three continents and 1,400 facilities. Welcome, Col. Lacroix! #familyservingfamily Read more: <a href=\"https:\/\/wp.me\/p9Q7PG-2Kn\">https:\/\/wp.me\/p9Q7PG-2Kn<\/a>.<\/p>\n<p style=\"text-align: center;\">&#8212; 30 &#8212;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 52<sup>nd<\/sup>-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.7 billion in earnings that support the military community, including through contributions to critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at <a href=\"http:\/\/www.shopmyexchange.com\">http:\/\/www.shopmyexchange.com<\/a> or follow us on X at <a href=\"https:\/\/x.com\/ExchangePAO\">https:\/\/x.com\/ExchangePAO<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Master Sgt. Caleb Barrieau at 214-312-1417 or <a href=\"mailto:barrieaucp@aafes.com\">barrieaucp@aafes.com<\/a><\/p>\n<p>Follow the Exchange:<\/p>\n<p>Facebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<\/a><\/p>\n<p>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEMBACH, Germany \u2013 The Army &amp; Air Force Exchange Service recently welcomed Army Col. Everett \u201cBud\u201d Lacroix as the commander of its Europe\/Southwest Asia\/Africa region. As the region\u2019s commander, Lacroix is responsible for about 4,300 associates in more than 25 countries across three continents and 1,400 facilities, which support half a million customers. Lacroix brings [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":10564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[],"class_list":["post-10563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press_releases"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/08\/12\/army-air-force-exchange-service-welcomes-new-commander-for-europe-southwest-asia-africa-2\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Army &#038; Air Force Exchange Service Welcomes New Commander for Europe, Southwest Asia, Africa","url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/08\/12\/army-air-force-exchange-service-welcomes-new-commander-for-europe-southwest-asia-africa-2\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/08\/12\/army-air-force-exchange-service-welcomes-new-commander-for-europe-southwest-asia-africa-2\/"},"thumbnailUrl":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/08\/ExPost-Welcome-Lacroix-e1723479007214.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/08\/ExPost-Welcome-Lacroix-e1723479007214.jpg"},"articleSection":"Press Releases","author":[{"@type":"Person","name":"MSG Caleb Barrieau"}],"creator":["MSG Caleb Barrieau"],"publisher":{"@type":"Organization","name":"The Exchange Newsroom","logo":""},"keywords":[],"dateCreated":"2024-08-12T16:12:07Z","datePublished":"2024-08-12T16:12:07Z","dateModified":"2024-08-12T16:15:02Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Army &#038; Air Force Exchange Service Welcomes New Commander for Europe, Southwest Asia, Africa\",\"url\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2024\\\/08\\\/12\\\/army-air-force-exchange-service-welcomes-new-commander-for-europe-southwest-asia-africa-2\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2024\\\/08\\\/12\\\/army-air-force-exchange-service-welcomes-new-commander-for-europe-southwest-asia-africa-2\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/08\\\/ExPost-Welcome-Lacroix-e1723479007214.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/08\\\/ExPost-Welcome-Lacroix-e1723479007214.jpg\"},\"articleSection\":\"Press Releases\",\"author\":[{\"@type\":\"Person\",\"name\":\"MSG Caleb Barrieau\"}],\"creator\":[\"MSG Caleb Barrieau\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"The Exchange Newsroom\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2024-08-12T16:12:07Z\",\"datePublished\":\"2024-08-12T16:12:07Z\",\"dateModified\":\"2024-08-12T16:15:02Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/publicaffairs-sme.com\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/08\/ExPost-Welcome-Lacroix-e1723479007214.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6888,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/08\/03\/army-air-force-exchange-service-welcomes-new-commander-for-europe-southwest-asia-africa\/","url_meta":{"origin":10563,"position":0},"title":"Army &#038; Air Force Exchange Service Welcomes New Commander for Europe, Southwest Asia, Africa","author":"Sgt. 1st Class Taresha Hill","date":"August 3, 2021","format":false,"excerpt":"SEMBACH, Germany \u2013 The Army & Air Force Exchange Service recently welcomed Army Col. Don Nowlin as the commander for Europe\/Southwest Asia\/Africa Region. As the region\u2019s commander, Nowlin is responsible for about 4,000 associates in more than 25 countries across three continents, in 1,000 facilities, which support half a million\u2026","rel":"","context":"In &quot;Europe Region&quot;","block_context":{"text":"Europe Region","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/regions\/europe-region\/"},"img":{"alt_text":"Col. Don Nowlin, Exchange Europe\/Southwest Asia commander, recognizes the hard work and dedication of Vicenza Exchange associates during the grand reopening of the $13.2 million renovated Vicenza Exchange July 15. (U.S. Army photo by Sgt. 1st Class Taresha Hill)","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/08\/210715-A-CD129-0002-e1628001574176.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/08\/210715-A-CD129-0002-e1628001574176.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/08\/210715-A-CD129-0002-e1628001574176.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/08\/210715-A-CD129-0002-e1628001574176.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":11121,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2025\/03\/06\/army-air-force-exchange-opens-expanded-poland-store-for-support-at-tip-of-the-spear\/","url_meta":{"origin":10563,"position":1},"title":"Army &amp; Air Force Exchange Opens Expanded Poland Store for Support at Tip of the Spear","author":"MSG Caleb Barrieau","date":"March 6, 2025","format":false,"excerpt":"BEMOWO PISKIE TRAINING AREA Poland \u2013 The Army & Air Force Exchange Service opened an expanded store at the Bemowo Piskie Training Area (BPTA), providing enhanced services and support for service members stationed in Poland. The upgraded store offers a broader range of products, aimed at improving the well-being and\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/03\/Poland-GO-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/03\/Poland-GO-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/03\/Poland-GO-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/03\/Poland-GO-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10737,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/10\/16\/exchange-offers-secure-convenient-esso-account-information-for-military-community-in-germany\/","url_meta":{"origin":10563,"position":2},"title":"Exchange Offers Secure, Convenient ESSO Account Information for Military Community in Germany","author":"Marisa Conner","date":"October 16, 2024","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is reminding members of the military community in Germany that the Exchange is the sole authentic source for accurate and secure information on their ESSO fuel ration accounts. Authorized ESSO fuel ration cardholders can access their My ESSO account at https:\/\/odin.aafes.com\/esso,\u2026","rel":"","context":"In &quot;Eastern Region&quot;","block_context":{"text":"Eastern Region","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/regions\/eastern-region\/"},"img":{"alt_text":"Exchange Offers Secure, Convenient ESSO Account Information for Military Community in Germany","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/PRESS-RELEASE_ESSO-GERMANY-e1729095099463.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/PRESS-RELEASE_ESSO-GERMANY-e1729095099463.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/PRESS-RELEASE_ESSO-GERMANY-e1729095099463.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/PRESS-RELEASE_ESSO-GERMANY-e1729095099463.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9058,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/03\/30\/army-air-force-exchange-service-welcomes-new-senior-enlisted-advisor-for-europe-southwest-asia-africa\/","url_meta":{"origin":10563,"position":3},"title":"Army &#038; Air Force Exchange Service Welcomes New Senior Enlisted Advisor for Europe\/Southwest Asia\/Africa","author":"Orisha Spence","date":"March 30, 2023","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Service Exchange has welcomed a new Senior Enlisted Advisor for its Europe\/Africa\/Southwest Asia Region. Army Sgt. Maj. Jason Urquhart is the key liaison for the Exchange in supporting troops in the region. 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This shift toward around-the-clock convenience is part of a broader\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"24\/7 self-serve stores in Europe","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/08\/ExPost-EUR-Vending.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/08\/ExPost-EUR-Vending.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/08\/ExPost-EUR-Vending.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/08\/ExPost-EUR-Vending.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p9Q7PG-2Kn","_links":{"self":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts\/10563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/comments?post=10563"}],"version-history":[{"count":4,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts\/10563\/revisions"}],"predecessor-version":[{"id":10568,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts\/10563\/revisions\/10568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/media\/10564"}],"wp:attachment":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/media?parent=10563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/categories?post=10563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/tags?post=10563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}