{"id":10797,"date":"2024-10-31T18:29:18","date_gmt":"2024-10-31T18:29:18","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=10797"},"modified":"2024-10-31T18:29:18","modified_gmt":"2024-10-31T18:29:18","slug":"double-points-discounts-and-more-military-star-offering-cardmember-exclusives-for-veterans-day","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/10\/31\/double-points-discounts-and-more-military-star-offering-cardmember-exclusives-for-veterans-day\/","title":{"rendered":"Double Points, Discounts and More\u2014MILITARY STAR Offering Cardmember Exclusives for Veterans Day"},"content":{"rendered":"<p><strong><a href=\"https:\/\/aafes.media\/milstarpa\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"10799\" data-permalink=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/10\/31\/double-points-discounts-and-more-military-star-offering-cardmember-exclusives-for-veterans-day\/d-100831-veterans-day-sign-kit-2024_poster-insert-8-5x11\/\" data-orig-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/D-100831-Veterans-Day-Sign-kit-2024_Poster-Insert-8.5x11.jpg\" data-orig-size=\"2550,3300\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"D &amp;#8211; 100831-Veterans-Day-Sign-kit-2024_Poster Insert [8.5&amp;#215;11]\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/D-100831-Veterans-Day-Sign-kit-2024_Poster-Insert-8.5x11.jpg?w=2550\" class=\"wp-image-10799 alignright\" src=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/D-100831-Veterans-Day-Sign-kit-2024_Poster-Insert-8.5x11.jpg?w=2550\" alt=\"MILITARY STAR\u00ae is offering cardmembers exclusive savings in honor of Veterans Day. \" width=\"402\" height=\"520\" srcset=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/D-100831-Veterans-Day-Sign-kit-2024_Poster-Insert-8.5x11.jpg 2550w, https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/D-100831-Veterans-Day-Sign-kit-2024_Poster-Insert-8.5x11.jpg?resize=1187,1536 1187w, https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/D-100831-Veterans-Day-Sign-kit-2024_Poster-Insert-8.5x11.jpg?resize=1583,2048 1583w\" sizes=\"auto, (max-width: 402px) 100vw, 402px\" \/><\/a>DALLAS <\/strong>\u2013 MILITARY STAR<sub>\u00ae<\/sub> is offering cardmembers <a href=\"https:\/\/flic.kr\/p\/2qrjFGg\">exclusive savings in honor of Veterans Day<\/a>.<\/p>\n<p>From Nov. 8 to Nov. 11, cardmembers can enjoy:<\/p>\n<ul>\n<li>Double rewards points on purchases. Earn four points per $1.<\/li>\n<li>0% and no payments for 90 days on purchases of $149 or more.<\/li>\n<li>An additional 15% off clothing, shoes, handbags, accessories, fine and fashion jewelry, watches and beauty items.<\/li>\n<\/ul>\n<p>On Nov. 11, MILITARY STAR will offer one-day-only savings for cardmembers:<\/p>\n<ul>\n<li>10 cents off every gallon of gas at Army &amp; Air Force Exchange Service fuel locations.<\/li>\n<li>15% off food purchases at participating Army &amp; Air Force Exchange Service restaurants.<\/li>\n<li>$10 off a purchase of $25 or more at Army &amp; Air Force Exchange Service mall vendors. (Coupon required. See the Exchange main store customer service desk or the vendor for the coupon.)<\/li>\n<\/ul>\n<p>On top of the savings, every MILITARY STAR purchase earns the cardmember an entry into MILITARY STAR\u2019s Your Holiday Bill Is on Us sweepstakes. Five grand-prize winners will have their entire card balances paid off while 35 other winners will receive statement credits of $1,000 or $500.<\/p>\n<p>\u201cAs the holiday shopping season gets underway, the cardmember-exclusive Veterans Day offers highlight the value of the MILITARY STAR card,\u201d said Air Force Chief Master Sgt. Rich Martinez, the Exchange\u2019s senior enlisted advisor. \u201cThe card is a great way to save, whether it\u2019s on everyday shopping or buying presents for the family.\u201d<\/p>\n<p>Cardmembers should also have received their new-and-improved MILITARY STAR by Veterans Day. The new card has convenient features such as tap-to-pay, digital wallet capabilities and EMV\u00ae chip technology. Plus, <a href=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/07\/09\/army-air-force-exchange-service-to-collaborate-with-discover-global-network-to-expand-military-star-card-acceptance\/\">a partnership with Discover Global Network\u00ae means the card can be accepted nearly everywhere on military installations<\/a>.<\/p>\n<p>Rewards exclude Military Clothing Plan. For more information, see a store associate or visit <a href=\"https:\/\/aafes.media\/milstarpa\">https:\/\/aafes.media\/milstarpa<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">&#8212; 30 &#8212;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 52<sup>nd<\/sup>-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.7 billion in earnings that support the military community, including through contributions to critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at <a href=\"http:\/\/www.shopmyexchange.com\">http:\/\/www.shopmyexchange.com<\/a> or follow us on X at <a href=\"https:\/\/x.com\/ExchangePAO\">https:\/\/x.com\/ExchangePAO<\/a>.<\/p>\n<p style=\"text-align: center\">###<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Marisa Conner at 214-312-5111 or connermar@aafes.com.<\/p>\n<p>Follow the Exchange:<\/p>\n<p>Facebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<\/a><\/p>\n<p>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS \u2013 MILITARY STAR\u00ae is offering cardmembers exclusive savings in honor of Veterans Day. From Nov. 8 to Nov. 11, cardmembers can enjoy: Double rewards points on purchases. Earn four points per $1. 0% and no payments for 90 days on purchases of $149 or more. An additional 15% off clothing, shoes, handbags, accessories, fine [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":10798,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[317,25],"tags":[160,174,107,35,42,45,43],"class_list":["post-10797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecp","category-press_releases","tag-aafes","tag-army-air-force-exchange-service","tag-exchange","tag-military","tag-military-star","tag-veterans","tag-veterans-day"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/10\/31\/double-points-discounts-and-more-military-star-offering-cardmember-exclusives-for-veterans-day\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Double Points, Discounts and More\u2014MILITARY STAR Offering Cardmember Exclusives for Veterans Day","url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/10\/31\/double-points-discounts-and-more-military-star-offering-cardmember-exclusives-for-veterans-day\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/10\/31\/double-points-discounts-and-more-military-star-offering-cardmember-exclusives-for-veterans-day\/"},"thumbnailUrl":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/D-100831-Veterans-Day-Sign-kit-2024-Banner8.5x11.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/10\/D-100831-Veterans-Day-Sign-kit-2024-Banner8.5x11.jpg"},"articleSection":"ECP","author":[{"@type":"Person","name":"Travis Day"}],"creator":["Travis Day"],"publisher":{"@type":"Organization","name":"The Exchange Newsroom","logo":""},"keywords":["aafes","army &amp; air force exchange service","exchange","military","military star","veterans","veterans day"],"dateCreated":"2024-10-31T18:29:18Z","datePublished":"2024-10-31T18:29:18Z","dateModified":"2024-10-31T18:29:18Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Double Points, Discounts and More\\u2014MILITARY STAR Offering Cardmember Exclusives for Veterans Day\",\"url\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2024\\\/10\\\/31\\\/double-points-discounts-and-more-military-star-offering-cardmember-exclusives-for-veterans-day\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2024\\\/10\\\/31\\\/double-points-discounts-and-more-military-star-offering-cardmember-exclusives-for-veterans-day\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/10\\\/D-100831-Veterans-Day-Sign-kit-2024-Banner8.5x11.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2024\\\/10\\\/D-100831-Veterans-Day-Sign-kit-2024-Banner8.5x11.jpg\"},\"articleSection\":\"ECP\",\"author\":[{\"@type\":\"Person\",\"name\":\"Travis Day\"}],\"creator\":[\"Travis Day\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"The Exchange Newsroom\",\"logo\":\"\"},\"keywords\":[\"aafes\",\"army &amp; 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From Nov. 10 through Nov. 12, cardmembers will receive: Triple rewards points on purchases (excluding Military Clothing plan). 15% off food purchases at participating Exchange restaurants. 10 cents off every gallon of gas at Exchange fuel\u2026","rel":"","context":"In &quot;ECP&quot;","block_context":{"text":"ECP","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/directorates\/ecp\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100000-Veterans-Day-Sign-kit-2023_COUPON-SHEET-5.5x8.5-1-e1699378646415.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100000-Veterans-Day-Sign-kit-2023_COUPON-SHEET-5.5x8.5-1-e1699378646415.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100000-Veterans-Day-Sign-kit-2023_COUPON-SHEET-5.5x8.5-1-e1699378646415.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100000-Veterans-Day-Sign-kit-2023_COUPON-SHEET-5.5x8.5-1-e1699378646415.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10375,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/06\/05\/military-star-cardmembers-can-celebrate-249th-army-birthday-with-exclusive-savings\/","url_meta":{"origin":10797,"position":1},"title":"MILITARY STAR Cardmembers Can Celebrate 249th Army Birthday With Exclusive Savings","author":"Zach Wright","date":"June 5, 2024","format":false,"excerpt":"DALLAS \u2013 MILITARY STAR\u00ae cardmembers can celebrate the Army\u2019s 249th birthday with exclusive one-day-only savings. On June 14, MILITARY STAR is offering: 10 cents off per gallon of gas at Army & Air Force Exchange Service fuel locations. 15% off food purchases at participating Exchange restaurants. $10 off a concession\u2026","rel":"","context":"In &quot;MILITARY STAR&quot;","block_context":{"text":"MILITARY STAR","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/military-star\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/06\/Military-Star-249th-Army-Bday-1d-Offers-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/06\/Military-Star-249th-Army-Bday-1d-Offers-1.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/06\/Military-Star-249th-Army-Bday-1d-Offers-1.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/06\/Military-Star-249th-Army-Bday-1d-Offers-1.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9850,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/11\/19\/military-star-offering-double-points-fuel-discount-and-deals-from-nov-24-through-nov-27\/","url_meta":{"origin":10797,"position":2},"title":"MILITARY STAR Offering Double Points, Fuel Discount and Deals from Nov. 24 through Nov. 27","author":"Marisa Conner","date":"November 19, 2023","format":false,"excerpt":"DALLAS \u2013 Army & Air Force Exchange Service shoppers can use their MILITARY STAR\u00ae cards for additional deals and discounts during Black Friday weekend. From Nov. 24 through Nov. 27, cardmembers receive: 0% interest and no payments for 90 days on purchases of $199 or more. Double points on purchases.\u2026","rel":"","context":"In &quot;ECP&quot;","block_context":{"text":"ECP","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/directorates\/ecp\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100149-Black-Friday-2023-z-Mil-Star-WK76-DoublePoints-1-e1700253564226.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100149-Black-Friday-2023-z-Mil-Star-WK76-DoublePoints-1-e1700253564226.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100149-Black-Friday-2023-z-Mil-Star-WK76-DoublePoints-1-e1700253564226.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100149-Black-Friday-2023-z-Mil-Star-WK76-DoublePoints-1-e1700253564226.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":11961,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2025\/11\/18\/exchange-shoppers-can-feast-on-black-friday-weekend-savings-with-military-star\/","url_meta":{"origin":10797,"position":3},"title":"Exchange Shoppers Can Feast on Black Friday Weekend Savings with MILITARY STAR","author":"Zach Wright","date":"November 18, 2025","format":false,"excerpt":"From one-day deals to weekend sales, the card brings exclusive savings to the military community DALLAS \u2013 Warfighters and authorized shoppers can unwrap extra savings during Black Friday weekend with the MILITARY STAR\u00ae card. From Nov. 27 through Dec. 1, shoppers can take an extra 10% off clothing, including coats,\u2026","rel":"","context":"In &quot;MILITARY STAR&quot;","block_context":{"text":"MILITARY STAR","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/military-star\/"},"img":{"alt_text":"Holiday shopping is better with the MILITARY STAR\u00ae card. From Nov. 27 to Dec. 1, cardmembers can earn double points while saving on food, fuel, clothing and mall purchases at the PX\/BX","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/11\/PA-BlackFridayDeals.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/11\/PA-BlackFridayDeals.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/11\/PA-BlackFridayDeals.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/11\/PA-BlackFridayDeals.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10516,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/07\/29\/tgif-score-double-points-fridays-in-august-on-all-military-star-purchases-at-the-express\/","url_meta":{"origin":10797,"position":4},"title":"TGIF! Score Double Points Fridays in August on All MILITARY STAR\u00ae Purchases at the Express","author":"Marisa Conner","date":"July 29, 2024","format":false,"excerpt":"DALLAS \u2013 Army & Air Force Exchange Service shoppers can start their weekends with a bonus: double rewards points every Friday on all MILITARY STAR\u00ae purchases at Express stores. Each Friday in August, cardmembers will receive four points per $1 spent\u2014including fuel\u2014at Expresses instead of the usual two points. Cardmembers\u2026","rel":"","context":"In &quot;ECP&quot;","block_context":{"text":"ECP","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/directorates\/ecp\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/07\/WK33-ExpressDoublePoints-1-e1722271408620.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/07\/WK33-ExpressDoublePoints-1-e1722271408620.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/07\/WK33-ExpressDoublePoints-1-e1722271408620.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/07\/WK33-ExpressDoublePoints-1-e1722271408620.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10767,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/10\/28\/new-military-star-cardmembers-receive-15-off-first-day-purchases-oct-31-to-nov-7\/","url_meta":{"origin":10797,"position":5},"title":"New MILITARY STAR Cardmembers Receive 15% Off First-Day Purchases Oct. 31 to Nov. 7","author":"Chris Ward","date":"October 28, 2024","format":false,"excerpt":"DALLAS \u2013 New MILITARY STAR\u00ae cardmembers can enjoy new features and new savings. From Oct. 31 to Nov. 7, shoppers who open and use a new MILITARY STAR account will receive 15% off all purchases made the first day instead of the usual 10% first-day discount. 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