{"id":1087,"date":"2017-10-23T15:55:36","date_gmt":"2017-10-23T15:55:36","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=1087"},"modified":"2018-02-01T16:56:10","modified_gmt":"2018-02-01T16:56:10","slug":"exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2017\/10\/23\/exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book\/","title":{"rendered":"Exchange Helps Military Children Build Their Holiday Wish Lists with 2017 Toyland Toy Book"},"content":{"rendered":"<figure id=\"attachment_1088\" aria-describedby=\"caption-attachment-1088\" style=\"width: 248px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1088\" data-permalink=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/2017\/10\/23\/exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book\/00001-17\/\" data-orig-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2017\/10\/00001-1.jpg\" data-orig-size=\"1241,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"00001\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;The Army &amp;#038; Air Force Exchange Service&amp;#8217;s 2017 Toyland toy book, featuring a special assortment of toys tested by military children, is available now at select continental United States Exchange stores. The Toyland toy book is stocked with more than 350 of the hottest holiday toys and electronics for boys and girls of all ages. The toy book will be released at overseas locations on Nov. 3.&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2017\/10\/00001-1.jpg?w=248\" data-large-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2017\/10\/00001-1.jpg?w=1241\" class=\"size-medium wp-image-1088\" src=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2017\/10\/00001-1-248x300.jpg\" alt=\"\" width=\"248\" height=\"300\" \/><figcaption id=\"caption-attachment-1088\" class=\"wp-caption-text\">The Army &amp; Air Force Exchange Service&#8217;s 2017 Toyland toy book, featuring a special assortment of toys tested by military children, is available now at select continental United States Exchange stores. The Toyland toy book is stocked with more than 350 of the hottest holiday toys and electronics for boys and girls of all ages. The toy book will be released at overseas locations on Nov. 3.<\/figcaption><\/figure>\n<p><strong>DALLAS \u2013 <\/strong>Service members and their families can take the guesswork out of choosing holiday gifts for their children with the Army &amp; Air Force Exchange Service\u2019s 2017 Toyland toy book, which features <a href=\"https:\/\/flic.kr\/p\/ZEMTwL\">a special assortment of toys tested by military children<\/a>.<\/p>\n<p>Available now at select continental United States Exchange stores and Nov. 3 at overseas locations, the Toyland toy book is stocked with more than 350 of the hottest holiday toys and electronics for boys and girls of all ages. Toys tested by military children are identifiable by the Military Brat-Approved logo.<\/p>\n<p>In-demand holiday toys featured in the Toyland toy book include:<\/p>\n<ul>\n<li>Nerf Modulus Regulator ($49.95, reg. $59.95)<\/li>\n<li>My Little Pony The Movie: Rarity glitter designs ($13.95, reg. $19.95)<\/li>\n<li>Hatchimals Colleggtables ($54.95, reg. $59.95)<\/li>\n<li>furReal Friends Roarin\u2019 Tyler, the Playful Tiger ($99.95, reg. $129.95)<\/li>\n<li>PlaySkool Star Wars Galactic Heroes playset ($69.95, reg. $79.95)<\/li>\n<li>Pie Face Sky High board game ($14.95, reg. $24.95)<\/li>\n<\/ul>\n<p>\u201cThe Exchange wants to make holiday shopping easy for Soldiers, Airmen and their families,\u201d said Air Force Chief Master Sgt. Luis Reyes, Exchange senior enlisted advisor. \u201cWe go to the experts\u2014the kids themselves\u2014to figure out what toys military brats desire most, easing the burden on parents looking for the perfect gifts for the holiday season.\u201d<\/p>\n<p>Military children identified Military Brat-Approved toys this summer during a special play-test event for military children age 6-12 at Joint Base San Antonio-Randolph. Nearly 100 participants helped pick this year\u2019s Military-Brat Approved toys.<\/p>\n<p>The Exchange is also offering fee-free layaway through Dec. 24 to help parents keep their military brats\u2019 gifts hidden from prying eyes. For information on fee-free layaway, contact your local Exchange\u2019s customer service desk.<\/p>\n<p>Shoppers can also visit shopmyexchange.com to browse the season\u2019s hottest toys. Online purchases of $49 ship for free when paying with a MILITARY STAR<sub>\u00ae<\/sub> card.<\/p>\n<p><strong>Facebook Friendly Version:<\/strong><\/p>\n<p>The Army &amp; Air Force Exchange Service&#8217;s 2017 Toyland toy book, featuring a special assortment of toys tested by military children, is available now at select continental United States Exchange stores. The Toyland toy book is stocked with more than 350 of the hottest holiday toys and electronics for boys and girls of all ages. The toy book will be released at overseas locations on Nov. 3.<\/p>\n<p style=\"text-align: center;\">&#8212; 30 &#8212;<\/p>\n<p>The Army &amp; Air Force Exchange Service goes where Soldiers, Airmen and their families go to improve the quality of their lives through goods and services provided. Exchange earnings provide dividends to support military morale, welfare and recreation programs. The Exchange is part of the Department of Defense and is directed by a Board of Directors, responsible to the Secretaries of the Army and Air Force through the Chiefs of Staff. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at <a href=\"http:\/\/www.shopmyexchange.com\/\">http:\/\/www.shopmyexchange.com<\/a> or follow us on Twitter at <a href=\"https:\/\/twitter.com\/ExchangePAO\">https:\/\/twitter.com\/ExchangePAO<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2714 or <a href=\"mailto:hammettc@aafes.com\">hammettc@aafes.com<\/a>.<\/p>\n<p>Follow the Exchange:<br \/>\nFacebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<br \/>\n<\/a>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<br \/>\n<\/a>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS \u2013 Service members and their families can take the guesswork out of choosing holiday gifts for their children with the Army &amp; Air Force Exchange Service\u2019s 2017 Toyland toy book, which features a special assortment of toys tested by military children. Available now at select continental United States Exchange stores and Nov. 3 at [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[],"class_list":["post-1087","post","type-post","status-publish","format-standard","hentry","category-press_releases"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2017\/10\/23\/exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Exchange Helps Military Children Build Their Holiday Wish Lists with 2017 Toyland Toy Book","url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2017\/10\/23\/exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2017\/10\/23\/exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Press Releases","author":[{"@type":"Person","name":"Marisa Conner"}],"creator":["Marisa Conner"],"publisher":{"@type":"Organization","name":"The Exchange Newsroom","logo":""},"keywords":[],"dateCreated":"2017-10-23T15:55:36Z","datePublished":"2017-10-23T15:55:36Z","dateModified":"2018-02-01T16:56:10Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Exchange Helps Military Children Build Their Holiday Wish Lists with 2017 Toyland Toy Book\",\"url\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2017\\\/10\\\/23\\\/exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2017\\\/10\\\/23\\\/exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book\\\/\"},\"thumbnailUrl\":\"\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"\"},\"articleSection\":\"Press Releases\",\"author\":[{\"@type\":\"Person\",\"name\":\"Marisa Conner\"}],\"creator\":[\"Marisa Conner\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"The Exchange Newsroom\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2017-10-23T15:55:36Z\",\"datePublished\":\"2017-10-23T15:55:36Z\",\"dateModified\":\"2018-02-01T16:56:10Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/publicaffairs-sme.com\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2848,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/10\/17\/military-children-experience-the-joy-of-toys-with-the-exchanges-2018-toy-book\/","url_meta":{"origin":1087,"position":0},"title":"Military Children Experience the Joy of Toys with the Exchange\u2019s 2018 Toy Book","author":"Marisa Conner","date":"October 17, 2018","format":false,"excerpt":"DALLAS \u2013 Warfighters and their families can experience the joy of the season with the Army & Air Force Exchange Service\u2019s 2018 toy book, which features toys tested and approved by military children plus sweepstakes and exclusive online and in-store offers. Available Oct. 19 in continental U.S. Exchange stores and\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Joy of Toys Book","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/10\/WK86_Toy-Book_COVER-1-e1539798638468.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/10\/WK86_Toy-Book_COVER-1-e1539798638468.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/10\/WK86_Toy-Book_COVER-1-e1539798638468.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/10\/WK86_Toy-Book_COVER-1-e1539798638468.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5833,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2020\/10\/19\/its-toy-time-army-air-force-exchange-service-highlights-seasons-best-picks-for-military-kids\/","url_meta":{"origin":1087,"position":1},"title":"It\u2019s Toy Time! Army &#038; Air Force Exchange Service Highlights Season\u2019s Best Picks for Military Kids","author":"Marisa Conner","date":"October 19, 2020","format":false,"excerpt":"DALLAS \u2013 Military kids can discover the hottest holiday toys in the Army & Air Force Exchange Service\u2019s 2020 Toyshop toy book, including a selection hand-picked by the XKids, the Exchange\u2019s team of 14 pint-sized toy experts ranging in age from 7-and-a-half months to 13 years old. Packed with nearly\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":11733,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2025\/10\/22\/sleigh-the-holidays-with-the-army-air-force-exchange-service-toy-book\/","url_meta":{"origin":1087,"position":2},"title":"Sleigh the Holidays with the Army &amp; Air Force Exchange Service Toy Book","author":"Karrington Bradley","date":"October 22, 2025","format":false,"excerpt":"DALLAS \u2013 From action figures to playsets, the Army & Air Force Exchange Service\u2019s annual Toy Book is the ultimate gift guide for military shoppers looking play nice with their wallets. This year\u2019s Toy Book features trending toys and games\u2014all tax-free\u2014for children of all ages, including: Peppa Pig Peppa's Big\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Green background with images of toy cars and games","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/10\/PA-ToyFactorySweeps.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/10\/PA-ToyFactorySweeps.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/10\/PA-ToyFactorySweeps.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/10\/PA-ToyFactorySweeps.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8588,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2022\/10\/25\/exchanges-toy-book-spotlights-the-hottest-toys-of-2022-for-military-kids\/","url_meta":{"origin":1087,"position":3},"title":"Exchange\u2019s Toy Book Spotlights the Hottest Toys of 2022 for Military Kids","author":"Keiana Holleman","date":"October 25, 2022","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service\u2019s annual holiday Toy Book is giving military shoppers a sneak peek at the season\u2019s hottest toys at military-exclusive pricing, always tax-free. The Toy Book highlights trending toys and games for children of all ages including: Baby Alive Princess Ellie Grows Up\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":4434,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/10\/10\/exchanges-2019-toy-book-is-every-military-brats-guide-to-the-holidays\/","url_meta":{"origin":1087,"position":4},"title":"Exchange\u2019s 2019 Toy Book Is Every Military Brat\u2019s Guide to the Holidays","author":"Marisa Conner","date":"October 10, 2019","format":false,"excerpt":"DALLAS \u2014 The holidays are just around the corner and so are the savings for military shoppers, thanks to the Army & Air Force Exchange Service\u2019s 2019 Toy Book. 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