{"id":11399,"date":"2025-06-09T17:24:48","date_gmt":"2025-06-09T17:24:48","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=11399"},"modified":"2025-06-09T17:27:05","modified_gmt":"2025-06-09T17:27:05","slug":"130-years-of-we-go-where-you-go-the-exchanges-critical-role-in-supporting-the-armys-250-year-journey","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2025\/06\/09\/130-years-of-we-go-where-you-go-the-exchanges-critical-role-in-supporting-the-armys-250-year-journey\/","title":{"rendered":"130 Years of ‘We Go Where You Go’: The Exchange\u2019s Critical Role in Supporting the Army\u2019s 250-Year Journey"},"content":{"rendered":"

DALLAS<\/strong> – As the Army celebrates its 250th birthday in June, the Nation pauses to reflect on the legacy of service, sacrifice and dedication<\/a> that has shaped America\u2019s security and freedom.<\/p>\n

Since its establishment on June 14, 1775, more than a year before the Declaration of Independence was signed, the Army has been at the heart of defending the Nation and its core values.<\/p>\n

The Army\u2019s journey has been marked by triumphs, challenges and the unwavering dedication of the heroes who serve in its ranks. While much has changed since the days of the Continental Army, one constant has remained: the Army\u2019s mission to protect and defend the Nation. And alongside the Army, one organization has consistently supported and sustained troops and their families\u2014the Army & Air Force Exchange Service.<\/p>\n

Celebrating its 130th year of service in July, the Exchange embodies the same spirit of resilience and commitment that has defined the Army for centuries. \u201cWe Go Where You Go\u201d is more than a motto\u2014it\u2019s a promise that the Exchange benefit provides the best tastes of home wherever America\u2019s Soldiers serve.<\/p>\n

The Exchange\u2019s history dates to 1895, when the War Department established \u201cpost exchanges\u201d to provide Soldiers with a place to gather, relax and pick up items of necessity and convenience. Today, the Exchange operates more than 5,500 facilities nationwide and in more than 30 countries, supporting millions of military families, retirees and Veterans.<\/p>\n

\u201cThe modern Exchange benefit began as the Army Exchange Service,\u201d said Exchange Director\/CEO Tom Shull, an Army Veteran and U.S. Military Academy graduate. \u201cFor thirteen decades, Team Exchange has been truly honored to serve Soldiers and families, wherever the Army mission required.\u201d<\/p>\n

During deployments, the Exchange delivers food, water, clothing and even entertainment, ensuring Soldiers are mission ready. This support extends to contingency operations where a nested approach to strategy and execution allows for pre-positioning of essential items such as water, batteries, flashlights, etc. Whether it’s during a combat operation, humanitarian mission or training exercise, the Exchange goes wherever the Army goes.<\/p>\n

\u201cWe understand the unique challenges our Soldiers face in places like Europe, Southwest Asia and the Pacific,\u201d said Col. Everett \u201cBud\u201d Lacroix, Exchange Europe\/Southwest Asia\/Africa commander. \u201cThe Exchange provides a lifeline to Soldiers in some of the most difficult, hostile and austere conditions, keeping morale high and delivering necessities for mission success.\u201d<\/p>\n

In 2024, the Exchange supported more than 90,000 service members across 12 countries during 50 military exercises and operations in Europe, North Africa and the Pacific. In the last 10 years, the Exchange benefit has delivered $15 billion in value to the military community.<\/p>\n

One of the most significant ways the Exchange contributes to the Army\u2019s mission is by strengthening recruiting, readiness and retention. In 2024 alone, the Exchange outfitted nearly 640,000 combat uniforms, served more than 3.4 million school lunches to military children and bottled more than 4.1 million gallons of water for troops and families overseas. These programs ensure Soldiers are prepared, healthy and ready to face any challenge.<\/p>\n

\u201cThe Exchange builds lasting support systems that sustain families; provide meaningful career opportunities for Veterans and military spouses; and strengthen the overall readiness of our forces,\u201d Shull said. \u201cThe Exchange is fully nested, and evolving, with current and future Army priorities. We are all in and ready to do our part to ensure mission success for generations of Soldiers and families.\u201d<\/p>\n

Just as the Army adapts to changing circumstances, the Exchange continuously innovates. This includes providing Veterans with a lifetime online benefit that provides the same military-exclusive pricing and tax-free savings as those on active-duty and aggressively leaning forward to introduce new services that enhance convenience and accessibility.<\/p>\n

The Army\u2019s commitment to defending freedom and ensuring the well-being of its Soldiers remains as strong as ever. And the Exchange, with its longstanding history of service and dedication to providing essential support to those who serve, will continue to be a force multiplier to the Army mission. From the home front to the frontlines, the Exchange stands ready to support the men and women of the Army, today and for the next 250 years.<\/p>\n

Social-media-friendly version<\/strong>: As the Army celebrates its 250th birthday in June, @shopmyexchange joins the Nation pauses to reflect on the legacy of service, sacrifice and dedication that has shaped America\u2019s security and freedom. Learn more: https:\/\/wp.me\/p9Q7PG-2XR<\/a><\/p>\n

— 30 \u2013<\/p>\n

Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 52nd<\/sup>-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.7 billion in earnings that support the military community, including through contributions to critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http:\/\/www.shopmyexchange.com<\/a> or follow us on X at https:\/\/x.com\/ExchangePAO<\/a>.<\/p>\n

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###<\/p>\n

Media Notes:<\/p>\n

For more information or to schedule an interview with an Exchange representative please contact MSG Caleb Barrieau, +49 15117101222 or barrieaucp@aafes.com.<\/a><\/p>\n

Follow the Exchange:<\/p>\n

Facebook:\u00a0 https:\/\/www.facebook.com\/shopmyexchange<\/a><\/p>\n

X:\u00a0 https:\/\/x.com\/shopmyexchange<\/a><\/p>\n

Instagram: @shopmyexchange<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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