{"id":11733,"date":"2025-10-22T18:32:52","date_gmt":"2025-10-22T18:32:52","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=11733"},"modified":"2025-10-28T18:06:44","modified_gmt":"2025-10-28T18:06:44","slug":"sleigh-the-holidays-with-the-army-air-force-exchange-service-toy-book","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2025\/10\/22\/sleigh-the-holidays-with-the-army-air-force-exchange-service-toy-book\/","title":{"rendered":"Sleigh the Holidays with the Army &amp; Air Force Exchange Service Toy Book"},"content":{"rendered":"<p><strong>DALLAS \u2013 <\/strong>From action figures to playsets, the Army &amp; Air Force Exchange Service\u2019s annual <a href=\"https:\/\/flic.kr\/p\/2rAXBJn\">Toy Book is the ultimate gift guide for military shoppers<\/a> looking play nice with their wallets.<\/p>\n<p>This year\u2019s Toy Book features trending toys and games\u2014all tax-free\u2014for children of all ages, including:<\/p>\n<ul>\n<li>Peppa Pig Peppa&#8217;s Big Family House playset for $39.96 (regularly priced at $49.95)<\/li>\n<li>Transformers Cyberworld Scorponok Strike battle set for $47.96 (normally $59.95)<\/li>\n<li>Monopoly App Banking board game for $19.96 (regularly priced at $24.95)<\/li>\n<li>LEGO Bluey&#8217;s Family House building toy, 382-pc for $55.99 (regularly priced at $69.99)<\/li>\n<li>Holiday Barbie doll for $39.16 (regularly priced at $48.95)<\/li>\n<li>Play-Doh Sizzlin\u2019 Grill playset for $47.96 (regularly priced at $59.95)<\/li>\n<\/ul>\n<p>Shoppers can browse the Toy Book at <a href=\"https:\/\/www.shopmyexchange.com\/cp\/static-pages\/weekly-ads\">shopmyexchange.com\/cp\/static-pages\/weekly-ads<\/a> to view in-store deals and online exclusives. Toy Book prices are valid from Oct. 24 through Nov. 26.<\/p>\n<p>\u201cThis year\u2019s Toy Book brings excitement and joy to military families, helping kids dream big for the holidays,\u201d said Chief Master Sgt. Rich Martinez, the Exchange\u2019s senior enlisted advisor. \u201cIt\u2019s a tribute to the youngest members of our community whose resilience and spirit inspire us every day.\u201d<\/p>\n<p>Starting Oct. 24, shoppers can also enter for a chance to win their share of more than $3,000 in toys and games in the Exchange\u2019s Toy Book sweepstakes. Authorized military shoppers ages 18 and older can visit <a href=\"https:\/\/www.ShopMyExchange.com\/sweepstakes\">https:\/\/www.ShopMyExchange.com\/sweepstakes<\/a> \u00a0through Nov. 26 to enter to win one of the 50 prizes.<\/p>\n<p>MILITARY STAR\u00ae cardholders shopping the Toy Book in-store or at ShopMyExchange.com can also receive $10 off on select toy purchases of $50 or more made with their MILITARY STAR card. Some exclusions apply. For information about the card, visit https:\/\/aafes.media\/MilStarPA.<\/p>\n<p>Department of War and Coast Guard civilians and retirees and honorably discharged Veterans who have confirmed their eligibility to shop online can also shop. Veterans can visit <a href=\"https:\/\/aafes.media\/paveterans\">https:\/\/aafes.media\/paveterans<\/a> to learn more. DoW civilians can visit <a href=\"https:\/\/aafes.media\/cacbenefitspa\">https:\/\/aafes.media\/cacbenefitspa<\/a>.<\/p>\n<p><strong>Social-media-friendly version: <\/strong>Sleigh the holiday toy wish list with the launch of the Exchange\u2019s 2025 Toy Book. Shoppers can also enter the Toy Book sweepstakes through Nov. 26 for a chance to win one of 50 trending toys or games. Learn more: <a href=\"https:\/\/wp.me\/p9Q7PG-33f\">https:\/\/wp.me\/p9Q7PG-33f<\/a><\/p>\n<p style=\"text-align: center\">&#8212; 30 &#8212;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 51st-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $15 billion in earnings that support the military community, including through contributions to critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of War and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at <a href=\"http:\/\/www.shopmyexchange.com\">http:\/\/www.shopmyexchange.com<\/a> or follow us on X at <a href=\"https:\/\/x.com\/shopmyexchange\">https:\/\/x.com\/shopmyexchange<\/a>.<\/p>\n<p style=\"text-align: center\">###<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Karrington Bradley at 214-312-5111 or <a href=\"mailto:bradleykar@aafes.com\">bradleykar@aafes.com<\/a>.<\/p>\n<p>Follow the Exchange:<\/p>\n<p>Facebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<\/a><\/p>\n<p>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS \u2013 From action figures to playsets, the Army &amp; Air Force Exchange Service\u2019s annual Toy Book is the ultimate gift guide for military shoppers looking play nice with their wallets. This year\u2019s Toy Book features trending toys and games\u2014all tax-free\u2014for children of all ages, including: Peppa Pig Peppa&#8217;s Big Family House playset for $39.96 [&hellip;]<\/p>\n","protected":false},"author":314,"featured_media":11735,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[160,174,106,107,570,207,41,63,69,57,714,715,40],"class_list":["post-11733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press_releases","tag-aafes","tag-army-air-force-exchange-service","tag-army-and-air-force-exchange-service","tag-exchange","tag-holiday","tag-holiday-shopping","tag-holidays","tag-military-children","tag-military-discount","tag-sweepstakes","tag-toy-book","tag-toy-book-2025","tag-toys"],"parsely":{"version":"1.1.0","canonical_url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2025\/10\/22\/sleigh-the-holidays-with-the-army-air-force-exchange-service-toy-book\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Sleigh the Holidays with the Army &amp; 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Army &#038; Air Force Exchange Service Highlights Season\u2019s Best Picks for Military Kids","author":"Marisa Conner","date":"October 19, 2020","format":false,"excerpt":"DALLAS \u2013 Military kids can discover the hottest holiday toys in the Army & Air Force Exchange Service\u2019s 2020 Toyshop toy book, including a selection hand-picked by the XKids, the Exchange\u2019s team of 14 pint-sized toy experts ranging in age from 7-and-a-half months to 13 years old. Packed with nearly\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":4434,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/10\/10\/exchanges-2019-toy-book-is-every-military-brats-guide-to-the-holidays\/","url_meta":{"origin":11733,"position":1},"title":"Exchange\u2019s 2019 Toy Book Is Every Military Brat\u2019s Guide to the Holidays","author":"Marisa Conner","date":"October 10, 2019","format":false,"excerpt":"DALLAS \u2014 The holidays are just around the corner and so are the savings for military shoppers, thanks to the Army & Air Force Exchange Service\u2019s 2019 Toy Book. Available Oct. 18, the annual Toy Book will feature all the hottest toys for children of all ages such as Sesame\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/toybook-cover-1-e1570723808464.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/toybook-cover-1-e1570723808464.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/toybook-cover-1-e1570723808464.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/toybook-cover-1-e1570723808464.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1087,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2017\/10\/23\/exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book\/","url_meta":{"origin":11733,"position":2},"title":"Exchange Helps Military Children Build Their Holiday Wish Lists with 2017 Toyland Toy Book","author":"Marisa Conner","date":"October 23, 2017","format":false,"excerpt":"DALLAS \u2013 Service members and their families can take the guesswork out of choosing holiday gifts for their children with the Army & Air Force Exchange Service\u2019s 2017 Toyland toy book, which features a special assortment of toys tested by military children. Available now at select continental United States Exchange\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2017\/10\/00001-1-248x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4625,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/11\/15\/meet-the-xkids-the-army-air-force-exchange-services-kid-experts\/","url_meta":{"origin":11733,"position":3},"title":"Meet the XKids\u2014the Army &#038; Air Force Exchange Service\u2019s Kid Experts","author":"Marisa Conner","date":"November 15, 2019","format":false,"excerpt":"DALLAS \u2014 The Army & Air Force Exchange Service has enlisted a team of young experts to share the joy of toys this holiday season and beyond. The XKids\u2014a group of 13 kids from 3 to 12\u2014tested and rated the hottest toys of the season. 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The Toy Book highlights trending toys and games for children of all ages including: Baby Alive Princess Ellie Grows Up\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7216,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/10\/28\/toy-glory-exchange-toy-book-highlights-2021s-best-picks-for-military-kids\/","url_meta":{"origin":11733,"position":5},"title":"Toy Glory! 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