{"id":12422,"date":"2026-05-20T11:38:36","date_gmt":"2026-05-20T16:38:36","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=12422"},"modified":"2026-05-20T11:38:36","modified_gmt":"2026-05-20T16:38:36","slug":"exchange-cco-named-2026-dallascmo-orbie-finalist-for-marketing-excellence","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/05\/20\/exchange-cco-named-2026-dallascmo-orbie-finalist-for-marketing-excellence\/","title":{"rendered":"Exchange CCO Named 2026 DallasCMO ORBIE Finalist for Marketing Excellence"},"content":{"rendered":"<p><strong>DALLAS \u2013 <\/strong>Army &amp; Air Force Exchange Service Chief Communication Officer Judd Anstey has been named a finalist in the 2026 DallasCMO ORBIE Awards, honoring chief marketing officers who are driving success and transforming organizations.<\/p>\n<p>Anstey is among five finalists in the Global category, recognizing excellence in organizations with $1.5 billion annual revenue and multinational operations. More than 100 nominations were received across five categories.<\/p>\n<p>Under Anstey\u2019s leadership, the Exchange transformed its marketing approach in 2017, when the Department of War granted all Veterans\u201415 million shoppers\u2014 a lifelong tax-free shopping benefit at ShopMyExchange.com. Anstey led the retailer\u2019s first network broadcast agreements partnering with notable public and military figures on social media and broadcast content to spread the word.<\/p>\n<p>Anstey also spearheaded social and broadcast content with celebrities and key military leaders; executed targeted digital advertising; drove focused public relations; conducted outreach to Veteran support organizations; and deployed outdoor ads in areas with strong Veteran populations.<\/p>\n<p>\u201cThe military community benefits from his leadership as he consistently advances initiatives that strengthen the readiness, resilience and Quality of Life,\u201d said Exchange Director\/CEO Tom Shull. \u201cHis strategic vision, flawless execution and unwavering dedication make him worthy for this distinguished award.\u201d<\/p>\n<p>Finalists and winners are selected through an independent peer-adjudicated process based on leadership and management effectiveness; business value created by marketing initiatives; engagement in industry and community endeavors.<\/p>\n<p>Winners will be announced Aug. 27.<\/p>\n<p><strong>Facebook-friendly version: <\/strong>Army &amp; Air Force Exchange Service Chief Communication Officer Judd Anstey is a finalist in the 2026 DallasCMO ORBIE Awards. Read more: <a href=\"https:\/\/wp.me\/p9Q7PG-3em\">https:\/\/wp.me\/p9Q7PG-3em<\/a><\/p>\n<p style=\"text-align: center\">&#8212; 30 &#8212;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing\u00a0valued goods and services at exclusive military pricing. The Exchange is the 51st-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $15 billion\u00a0in earnings that support the military community, including through contributions to critical military Quality-of-Life programs.<strong>\u00a0<\/strong>The Exchange is a nonappropriated fund entity of the Department of War and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our website at\u00a0<a href=\"http:\/\/www.shopmyexchange.com\">http:\/\/www.shopmyexchange.com<\/a>\u00a0or\u00a0follow us on X at\u00a0<u><a href=\"https:\/\/x.com\/shopmyexchange\">https:\/\/x.com\/shopmyexchange<\/a>.<\/u><\/p>\n<p style=\"text-align: center\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS \u2013 Army &amp; Air Force Exchange Service Chief Communication Officer Judd Anstey has been named a finalist in the 2026 DallasCMO ORBIE Awards, honoring chief marketing officers who are driving success and transforming organizations. Anstey is among five finalists in the Global category, recognizing excellence in organizations with $1.5 billion annual revenue and multinational [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[361,25],"tags":[],"class_list":["post-12422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eg","category-press_releases"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/05\/20\/exchange-cco-named-2026-dallascmo-orbie-finalist-for-marketing-excellence\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Exchange CCO Named 2026 DallasCMO ORBIE Finalist for Marketing Excellence","url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/05\/20\/exchange-cco-named-2026-dallascmo-orbie-finalist-for-marketing-excellence\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/05\/20\/exchange-cco-named-2026-dallascmo-orbie-finalist-for-marketing-excellence\/"},"thumbnailUrl":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/05\/ExPost-OrbieAwards-JuddAnstey.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/05\/ExPost-OrbieAwards-JuddAnstey.jpg"},"articleSection":"EG","author":[{"@type":"Person","name":"Julie Mitchell"}],"creator":["Julie Mitchell"],"publisher":{"@type":"Organization","name":"The Exchange Newsroom","logo":""},"keywords":[],"dateCreated":"2026-05-20T16:38:36Z","datePublished":"2026-05-20T16:38:36Z","dateModified":"2026-05-20T16:38:36Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Exchange CCO Named 2026 DallasCMO ORBIE Finalist for Marketing Excellence\",\"url\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2026\\\/05\\\/20\\\/exchange-cco-named-2026-dallascmo-orbie-finalist-for-marketing-excellence\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2026\\\/05\\\/20\\\/exchange-cco-named-2026-dallascmo-orbie-finalist-for-marketing-excellence\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/ExPost-OrbieAwards-JuddAnstey.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/ExPost-OrbieAwards-JuddAnstey.jpg\"},\"articleSection\":\"EG\",\"author\":[{\"@type\":\"Person\",\"name\":\"Julie Mitchell\"}],\"creator\":[\"Julie Mitchell\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"The Exchange Newsroom\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2026-05-20T16:38:36Z\",\"datePublished\":\"2026-05-20T16:38:36Z\",\"dateModified\":\"2026-05-20T16:38:36Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/publicaffairs-sme.com\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/05\/ExPost-OrbieAwards-JuddAnstey.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":12193,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/02\/26\/exchange-cio-chad-lucas-recognized-as-2026-orbie-finalist-for-outstanding-leadership\/","url_meta":{"origin":12422,"position":0},"title":"Exchange CIO Chad Lucas Recognized as 2026 ORBIE Finalist for Outstanding Leadership","author":"Teonja Tatum","date":"February 26, 2026","format":false,"excerpt":"DALLAS \u2014 Army & Air Force Exchange Service Chief Information Officer Chad Lucas has been named a finalist in the 2026 ORBIE Awards for the Dallas CIO category. Lucas was selected from nearly 400 nominees and is one of just five finalists in the Global CIO category. Since 1998, the\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Image of Chad Lucas next to \"ORBIE AWARDS\"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/02\/ExPost-OrbieAward.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/02\/ExPost-OrbieAward.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/02\/ExPost-OrbieAward.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/02\/ExPost-OrbieAward.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9302,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/06\/01\/army-air-force-exchange-service-production-starring-military-senior-enlisted-leaders-recognized-for-excellence\/","url_meta":{"origin":12422,"position":1},"title":"Army &#038; Air Force Exchange Service Production Starring Military Senior Enlisted Leaders Recognized for Excellence","author":"Marisa Conner","date":"June 1, 2023","format":false,"excerpt":"DALLAS \u2013 An Army & Air Force Exchange Service video, featuring senior enlisted leaders from each military branch, garnered awards in five categories in the International Awards Associate\u2019s (IAA) 2023 LIT Commercial Awards: Season 1. The spot, which aired on the Armed Forces Network, CBS Sports Network and ESPN throughout\u2026","rel":"","context":"In &quot;Awards&quot;","block_context":{"text":"Awards","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/awards\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/06\/LIT-Awards-_-2023.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/06\/LIT-Awards-_-2023.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/06\/LIT-Awards-_-2023.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/06\/LIT-Awards-_-2023.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9107,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/04\/06\/selfridge-exchange-named-among-top-in-the-world\/","url_meta":{"origin":12422,"position":2},"title":"Selfridge Exchange Named Among Top in the World","author":"Marisa Conner","date":"April 6, 2023","format":false,"excerpt":"DALLAS \u2013 The Selfridge Air National Guard Base Exchange has been named among the best in the world, receiving the Army & Air Force Exchange Service\u2019s highest honor, the Director\/CEO Cup. The Selfridge ANGB Exchange\u2014which encompasses a main store, Express, Military Clothing store and more\u2014was recognized for its exceptional service\u2026","rel":"","context":"In &quot;Central Region&quot;","block_context":{"text":"Central Region","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/regions\/central-region-regions\/"},"img":{"alt_text":"Selfridge Dir\/CEO cup winner","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/04\/Director_CEO-Cup-Winner-Selfridge-e1680808613441.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/04\/Director_CEO-Cup-Winner-Selfridge-e1680808613441.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/04\/Director_CEO-Cup-Winner-Selfridge-e1680808613441.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/04\/Director_CEO-Cup-Winner-Selfridge-e1680808613441.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3783,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/05\/15\/army-air-force-exchange-service-named-best-for-vets-employer-for-sixth-straight-year\/","url_meta":{"origin":12422,"position":3},"title":"Army &#038; Air Force Exchange Service Named Best for Vets: Employer for Sixth Straight Year","author":"Marisa Conner","date":"May 15, 2019","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service has been recognized by Military Times as a Best for Vets: Employer for the sixth year in a row. The Department of Defense\u2019s largest retailer was recognized as the second-best government or nonprofit organization for excellence in providing job opportunities for\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Best for Vets: Employer 2019 Seal","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/05\/Best-for-Vets-2019_large-e1557939643951.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/05\/Best-for-Vets-2019_large-e1557939643951.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/05\/Best-for-Vets-2019_large-e1557939643951.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/05\/Best-for-Vets-2019_large-e1557939643951.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1306,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/01\/09\/exchange-named-retailer-of-the-year-by-new-age-electronics\/","url_meta":{"origin":12422,"position":4},"title":"Exchange Named Retailer of the Year by New Age Electronics","author":"Chris Ward","date":"January 9, 2018","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service has been selected Retailer of the Year by New Age Electronics, a leading distributor of consumer electronics and gaming products and services. The New Age Electronics Retailer of the Year award winner is selected based on year-over-year revenue growth, close executive\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":675,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2017\/04\/11\/uk-east-consolidated-barksdale-afb-and-selfridge-ang-exchanges-named-best-in-world\/","url_meta":{"origin":12422,"position":5},"title":"UK East Consolidated, Barksdale AFB and Selfridge ANG Exchanges Named Best in World","author":"Marisa Conner","date":"April 11, 2017","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service has recognized three Exchanges for not only being the best military shopping sources in their respective communities, but the best in the world. The UK East Consolidated, Barksdale Air Force Base and Selfridge Air National Guard Base Exchanges were each named\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2016\/03\/cropped-X_Favicon-300x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p9Q7PG-3em","_links":{"self":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts\/12422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/comments?post=12422"}],"version-history":[{"count":3,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts\/12422\/revisions"}],"predecessor-version":[{"id":12425,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts\/12422\/revisions\/12425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/media\/12423"}],"wp:attachment":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/media?parent=12422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/categories?post=12422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/tags?post=12422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}