{"id":12824,"date":"2026-10-29T13:23:30","date_gmt":"2026-10-29T18:23:30","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=12824"},"modified":"2026-10-29T13:23:30","modified_gmt":"2026-10-29T18:23:30","slug":"exchange-seeks-shoppers-most-magical-holiday-memories-for-chance-at-3000-in-prizes","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/10\/29\/exchange-seeks-shoppers-most-magical-holiday-memories-for-chance-at-3000-in-prizes\/","title":{"rendered":"Exchange Seeks Shoppers\u2019 Most Magical Holiday Memories for Chance at $3,000 in Prizes"},"content":{"rendered":"<p><strong>\u00a0<\/strong><strong style=\"text-wrap-mode: initial;\">What you need to know:<\/strong><\/p>\n<ul>\n<li>Exchange shoppers can enter the Mars Holiday Storybook Essay Contest with an original holiday-memory essay.<\/li>\n<li>Email entries to sweepstakes@aafes.com from Oct. 31 through Dec. 25 with \u201cFavorite Holiday Story\u201d as the subject.<\/li>\n<li>Three winners will each receive a $1,000 Exchange gift card. No purchase is necessary.<\/li>\n<\/ul>\n<p><strong>DALLAS \u2013 <\/strong>A treasured holiday memory could become a $1,000 shopping opportunity in the Army &amp; Air Force Exchange Service\u2019s (AAFES, the Exchange) <a href=\"https:\/\/flic.kr\/p\/2sJWUYb\">Mars Holiday Storybook Essay Contest<\/a>.<\/p>\n<p>Authorized Exchange shoppers 18 years and older can enter from Oct. 31 through Dec. 25 by submitting an original essay in English of 500 words or fewer about a favorite holiday memory, from childhood or recent years. Entries must be emailed to sweepstakes@aafes.com with \u201cFavorite Holiday Story\u201d in the subject line.<\/p>\n<p>Three winners will each receive a $1,000 Exchange gift card. Winners will be announced no later than Jan. 29.<\/p>\n<p>\u201cSometimes the simplest holiday moments become the stories we tell for years,\u201d said Air Force Chief Master Sgt. Angela Holden, the Exchange\u2019s senior enlisted advisor. \u201cWe\u2019re inviting shoppers to share those special memories for a chance to add something extra to this year\u2019s celebration.\u201d<\/p>\n<p>No purchase is necessary to enter. Department of War and Coast Guard civilians and honorably discharged Veterans who have confirmed their eligibility to shop online may also enter. Veterans can visit <a href=\"https:\/\/publicaffairs-sme.com\/Community\/veterans#pa\">https:\/\/publicaffairs-sme.com\/Community\/veterans#pa<\/a> to learn more about their shopping benefit. DoW civilians can visit <a href=\"https:\/\/publicaffairs-sme.com\/Community\/dodcacbenefits\">https:\/\/publicaffairs-sme.com\/Community\/dodcacbenefits<\/a>.<\/p>\n<p>For full sweepstakes rules, visit <a href=\"https:\/\/www.shopmyexchange.com\/sweepstakes\">ShopMyExchange.com\/sweepstakes<\/a>.<\/p>\n<p><strong>Social-media-friendly version: <\/strong>Holiday memories could bring extra magic for three special winners. The Exchange is inviting shoppers to share their favorite holiday memories for a chance to win one of three $1,000 Exchange gift cards. Read more: <a href=\"https:\/\/wp.me\/p9Q7PG-3kQ\">https:\/\/wp.me\/p9Q7PG-3kQ<\/a><\/p>\n<p style=\"text-align: center;\">&#8212; 30 &#8212;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 60<sup>th<\/sup>-largest retailer in the United States. 100% of Exchange earnings support military communities. In FY 2025, the Exchange generated $307 million for military Quality-of-Life programs. In the last 10 years, the Exchange has generated $2.4 billion in dividends to Quality-of-Life programs. The Exchange is a nonappropriated fund entity of the Department of War and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our website at <a href=\"http:\/\/www.shopmyexchange.com\">http:\/\/www.shopmyexchange.com<\/a> or follow us on X at <a href=\"https:\/\/x.com\/shopmyexchange\">https:\/\/x.com\/shopmyexchange<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Karrington Bradley at 214-312-5111 or <a href=\"mailto:bradleykar@aafes.com\">bradleykar@aafes.com<\/a>.<\/p>\n<p>Follow the Exchange:<\/p>\n<p>Facebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<\/a><\/p>\n<p>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0What you need to know: Exchange shoppers can enter the Mars Holiday Storybook Essay Contest with an original holiday-memory essay. Email entries to sweepstakes@aafes.com from Oct. 31 through Dec. 25 with \u201cFavorite Holiday Story\u201d as the subject. Three winners will each receive a $1,000 Exchange gift card. No purchase is necessary. DALLAS \u2013 A treasured [&hellip;]<\/p>\n","protected":false},"author":314,"featured_media":12830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[25,313],"tags":[160,174,106,787,107,570,35,33,786,57],"class_list":["post-12824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press_releases","category-sweepstakes","tag-aafes","tag-army-air-force-exchange-service","tag-army-and-air-force-exchange-service","tag-essay-contest","tag-exchange","tag-holiday","tag-military","tag-press-release","tag-storybook","tag-sweepstakes"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/10\/29\/exchange-seeks-shoppers-most-magical-holiday-memories-for-chance-at-3000-in-prizes\/","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Exchange Seeks Shoppers\u2019 Most Magical Holiday Memories for Chance at $3,000 in Prizes","url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/10\/29\/exchange-seeks-shoppers-most-magical-holiday-memories-for-chance-at-3000-in-prizes\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/10\/29\/exchange-seeks-shoppers-most-magical-holiday-memories-for-chance-at-3000-in-prizes\/"},"thumbnailUrl":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/10\/Mars-Holiday-Storybook-Essay-Contest-FB.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/10\/Mars-Holiday-Storybook-Essay-Contest-FB.jpg"},"articleSection":"Press Releases","author":[{"@type":"Person","name":"Karrington Bradley"}],"creator":["Karrington Bradley"],"publisher":{"@type":"Organization","name":"The Exchange Newsroom","logo":""},"keywords":["aafes","army &amp; air force exchange service","army and air force exchange service","essay contest","exchange","holiday","military","press release","storybook","sweepstakes"],"dateCreated":"2026-10-29T18:23:30Z","datePublished":"2026-10-29T18:23:30Z","dateModified":"2026-10-29T18:23:30Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Exchange Seeks Shoppers\\u2019 Most Magical Holiday Memories for Chance at $3,000 in Prizes\",\"url\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2026\\\/10\\\/29\\\/exchange-seeks-shoppers-most-magical-holiday-memories-for-chance-at-3000-in-prizes\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2026\\\/10\\\/29\\\/exchange-seeks-shoppers-most-magical-holiday-memories-for-chance-at-3000-in-prizes\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/Mars-Holiday-Storybook-Essay-Contest-FB.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/Mars-Holiday-Storybook-Essay-Contest-FB.jpg\"},\"articleSection\":\"Press Releases\",\"author\":[{\"@type\":\"Person\",\"name\":\"Karrington Bradley\"}],\"creator\":[\"Karrington Bradley\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"The Exchange Newsroom\",\"logo\":\"\"},\"keywords\":[\"aafes\",\"army &amp; air force exchange service\",\"army and air force exchange service\",\"essay contest\",\"exchange\",\"holiday\",\"military\",\"press release\",\"storybook\",\"sweepstakes\"],\"dateCreated\":\"2026-10-29T18:23:30Z\",\"datePublished\":\"2026-10-29T18:23:30Z\",\"dateModified\":\"2026-10-29T18:23:30Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/publicaffairs-sme.com\/p.js"},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":11879,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2025\/10\/29\/exchange-invites-shoppers-to-share-heartwarming-holiday-memories-for-a-chance-at-3000-in-prizes\/","url_meta":{"origin":12824,"position":0},"title":"Exchange Invites Shoppers to Share Heartwarming Holiday Memories for a Chance at $3,000 in Prizes","author":"Travis Day","date":"October 29, 2025","format":false,"excerpt":"DALLAS\u00a0\u2013\u00a0This season, the Army & Air Force Exchange Service is inviting shoppers to spread cheer by sharing their most memorable holiday moments for a chance to win big in the Mars Holiday Storybook Essay Contest. From Oct. 31 through Dec. 25, authorized Exchange shoppers can submit an original essay in\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Holiday Storybook contest graphic detailing $1,000 prizes","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/10\/HolidayStorybookContest.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/10\/HolidayStorybookContest.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/10\/HolidayStorybookContest.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/10\/HolidayStorybookContest.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/10\/HolidayStorybookContest.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":9844,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/11\/17\/exchange-shoppers-can-share-their-favorite-holiday-stories-for-a-chance-to-win-3000-in-prizes\/","url_meta":{"origin":12824,"position":1},"title":"Exchange Shoppers Can Share Their Favorite Holiday Stories for a Chance to Win $3,000 in Prizes","author":"Travis Day","date":"November 17, 2023","format":false,"excerpt":"DALLAS \u2013 Army & Air Force Exchange Service shoppers can share their favorite holiday memories for a chance to win a share of $3,000 in prizes in the Mars Holiday Storybook Essay Contest. Through Dec. 25, entrants can submit an original essay in English of 500 words or fewer about\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Army & Air Force Exchange Service shoppers can share their favorite holiday memories for a chance to win a share of $3,000 in prizes in the Mars Holiday Storybook Essay Contest.","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100406-Mars-Holiday-Storybook_2023_Banner.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100406-Mars-Holiday-Storybook_2023_Banner.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100406-Mars-Holiday-Storybook_2023_Banner.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100406-Mars-Holiday-Storybook_2023_Banner.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100406-Mars-Holiday-Storybook_2023_Banner.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/11\/100406-Mars-Holiday-Storybook_2023_Banner.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":7316,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/11\/12\/exchange-shoppers-can-share-their-holiday-stories-for-chance-to-win-1800-in-gift-cards\/","url_meta":{"origin":12824,"position":2},"title":"Exchange Shoppers Can Share Their Holiday Stories for Chance to Win $1,800 in Gift Cards","author":"Keiana Holleman","date":"November 12, 2021","format":false,"excerpt":"DALLAS \u2013 Military shoppers with a memorable holiday moment to share can win $1,800 in Army & Air Force Exchange Service gift cards in the Mars-Wrigley Christmas Storybook Essay Contest. To enter, authorized shoppers 18 and older can submit an essay about their favorite holiday memory at ShopMyExchange.com\/sweepstakes by Dec.\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/11\/SWEEPSTAKES-Story-Book-Poster-2021-e1636740833169.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/11\/SWEEPSTAKES-Story-Book-Poster-2021-e1636740833169.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/11\/SWEEPSTAKES-Story-Book-Poster-2021-e1636740833169.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/11\/SWEEPSTAKES-Story-Book-Poster-2021-e1636740833169.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5917,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2020\/10\/28\/sweet-holiday-memories-can-mean-a-1000-gift-card-in-the-exchanges-lifesavers-storybook-sweepstakes\/","url_meta":{"origin":12824,"position":3},"title":"Sweet Holiday Memories Can Mean a $1,000 Gift Card in the Exchange\u2019s Lifesavers Storybook Sweepstakes","author":"Loyd Brumfield","date":"October 28, 2020","format":false,"excerpt":"DALLAS \u2013 That perfect holiday memory could mean a sweet season for military families who enter to win Army & Air Force Exchange gift cards during the Lifesavers Storybook Sweepstakes. Military shoppers who submit their cherished holiday memories between Oct. 31 and Dec. 25 will have a chance to win\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/Lifesavers-Sweepstakes-Storybook_Feature-e1603895402412.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/Lifesavers-Sweepstakes-Storybook_Feature-e1603895402412.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/Lifesavers-Sweepstakes-Storybook_Feature-e1603895402412.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/Lifesavers-Sweepstakes-Storybook_Feature-e1603895402412.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/Lifesavers-Sweepstakes-Storybook_Feature-e1603895402412.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]},{"id":4541,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/10\/30\/exchange-giving-away-more-than-25000-in-prizes-in-three-holiday-sweepstakes\/","url_meta":{"origin":12824,"position":4},"title":"Exchange Giving Away More Than $25,000 in Prizes in Three Holiday Sweepstakes","author":"Sgt. 1st Class Tim Meyer","date":"October 30, 2019","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service, with vendor partners, is giving military shoppers the chance to win more than $25,000 in prizes this holiday season in three military-exclusive sweepstakes. Authorized Exchange shoppers, including honorably discharged Veterans, may enter any Exchange sweepstakes at ShopMyExchange.com\/sweepstakes, including: Mars Wrigley Storybook\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Three holiday sweepstakes for military shoppers","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/94632_Wrigley-Holiday-Storybook_Poster-1-e1572456762375.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/94632_Wrigley-Holiday-Storybook_Poster-1-e1572456762375.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/94632_Wrigley-Holiday-Storybook_Poster-1-e1572456762375.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/94632_Wrigley-Holiday-Storybook_Poster-1-e1572456762375.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2945,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/10\/30\/more-than-13000-in-prizes-available-in-a-trio-of-exchange-sweepstakes\/","url_meta":{"origin":12824,"position":5},"title":"More than $13,000 in Prizes Available in a Trio of Exchange Sweepstakes","author":"Doug Brodess","date":"October 30, 2018","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is giving Airmen, Soldiers, retirees and Veterans a chance to win more than $13,000 in three sweepstakes. Authorized Exchange shoppers can visit ShopMyExchange.com\/sweepstakes to find sweepstakes entry instructions. 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