{"id":1823,"date":"2018-04-19T15:40:53","date_gmt":"2018-04-19T15:40:53","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=1823"},"modified":"2018-04-19T18:09:17","modified_gmt":"2018-04-19T18:09:17","slug":"exchange-supports-readiness-resiliency-with-gear-essential-to-a-be-fit-lifestyle","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/04\/19\/exchange-supports-readiness-resiliency-with-gear-essential-to-a-be-fit-lifestyle\/","title":{"rendered":"Exchange Supports Readiness, Resiliency with Gear Essential to a BE FIT Lifestyle"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1825\" data-permalink=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/04\/19\/exchange-supports-readiness-resiliency-with-gear-essential-to-a-be-fit-lifestyle\/40386878074_67e9194edc_z\/\" data-orig-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/04\/40386878074_67e9194edc_z.jpg\" data-orig-size=\"640,427\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"40386878074_67e9194edc_z\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/04\/40386878074_67e9194edc_z.jpg?w=300\" data-large-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/04\/40386878074_67e9194edc_z.jpg?w=640\" class=\"wp-image-1825 alignright\" src=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/04\/40386878074_67e9194edc_z.jpg\" alt=\"\" width=\"320\" height=\"213\" \/>DALLAS \u2013 <\/strong>As the Department of Defense shifts the focus to personnel readiness, Soldiers and Airmen can count on the Army &amp; Air Force Exchange Service to have their six.<\/p>\n<p>At Exchange stores worldwide and <a href=\"http:\/\/www.shopmyexchange.com\/\">ShopMyExchange.com<\/a>, service members and their families can equip themselves with the tools needed to maintain a BE FIT lifestyle, including <a href=\"https:\/\/flic.kr\/p\/26jykN2\">athletic apparel<\/a> and <a href=\"https:\/\/flic.kr\/p\/25eFDJ9\">footwear<\/a>; strength training and cardio equipment, and digital fitness devices\u2014tax-free and at an average savings of 20 percent off MSRP.<\/p>\n<p>Honorably discharged Veterans can also save on fitness gear and shop the Exchange\u2019s full online assortment by signing up for their lifelong online Exchange shopping benefit at <a href=\"http:\/\/www.shopmyexchange.com\/veterans\">ShopMyExchange.com\/Veterans<\/a>.<\/p>\n<p>\u201cAs a partner in the Healthy Army Community and Air Force Smart Fueling initiatives under the Office of the Secretary of Defense, the Exchange is dedicated to promoting readiness and resiliency among Warfighters and their families,\u201d said Air Force Chief Master Sgt. Luis Reyes, Exchange senior enlisted advisor. \u201cWith healthier restaurant and Express options and military-exclusive savings on top-tier fitness brands, the Exchange is the one-stop shop for maintaining a holistic, BE FIT lifestyle.\u201d<\/p>\n<p>Essential BE FIT gear offered by the Exchange includes:<\/p>\n<ul>\n<li>Athletic apparel from 15 brands including Nike, Under Armour and Adidas.<\/li>\n<li>Athletic footwear from more than 15 brands including Brooks, Asics and New Balance.<\/li>\n<li>Treadmills, exercise bikes and elliptical machines from ProForm, NordicTrack, Spirit Fitness and more (nearly 20 items in store, more than 650 online)<\/li>\n<li>Digital fitness accessories from Fitbit, Garmin and Samsung (more than 150 online only)<\/li>\n<li>Apple Watch devices with fitness tracking capability (25 items in store, nearly 20 online only)<\/li>\n<li>Hydration gear from Camelbak (more than 120 items), Yeti (nearly 25 items) and Hydro Flask (more than 50 items).<\/li>\n<\/ul>\n<p>More than 60 Exchanges worldwide feature <a href=\"https:\/\/flic.kr\/p\/24wRiN3\">BE FIT concept shops<\/a>, where Soldiers and Airmen can find athletic apparel and footwear located in one convenient spot. The shops, which look and feel like major sporting goods stores, are part of a strategic initiative to bring top national brands to military shoppers at competitive prices.<\/p>\n<p>For information on how the Exchange can help military shoppers lead a BE FIT lifestyle, contact your local Exchange. A directory of stores can be found at <a href=\"http:\/\/www.shopmyexchange.com\/exchange-stores\">ShopMyExchange.com\/exchange-stores<\/a>.<\/p>\n<p><strong>Facebook-Friendly Version:<\/strong><\/p>\n<p>At Exchange stores and <a href=\"http:\/\/www.shopmyexchange.com\/\">ShopMyExchange.com<\/a>, service members and their families can equip themselves with all the tools needed to maintain a BE FIT lifestyle, including athletic apparel and footwear, strength training and cardio equipment, and digital fitness devices\u2014tax-free and at an average savings of 20 percent off MSRP. Read more: <a href=\"https:\/\/bit.ly\/2Hdxycy\">https:\/\/bit.ly\/2Hdxycy<\/a>.<\/p>\n<p style=\"text-align: center;\">&#8212; 30 &#8212;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. As the 56th-largest retailer in the United States, Exchange earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at <a href=\"http:\/\/www.shopmyexchange.com\/\">http:\/\/www.shopmyexchange.com<\/a> or follow us on Twitter at <a href=\"https:\/\/twitter.com\/ExchangePAO\">https:\/\/twitter.com\/ExchangePAO<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2714 or <a href=\"mailto:hammettc@aafes.com\">hammettc@aafes.com<\/a>.<\/p>\n<p>Follow the Exchange:<br \/>\nFacebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<br \/>\n<\/a>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<br \/>\n<\/a>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS \u2013 As the Department of Defense shifts the focus to personnel readiness, Soldiers and Airmen can count on the Army &amp; Air Force Exchange Service to have their six. At Exchange stores worldwide and ShopMyExchange.com, service members and their families can equip themselves with the tools needed to maintain a BE FIT lifestyle, including [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":1826,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[],"class_list":["post-1823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press_releases"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/04\/19\/exchange-supports-readiness-resiliency-with-gear-essential-to-a-be-fit-lifestyle\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Exchange Supports Readiness, Resiliency with Gear Essential to a BE FIT Lifestyle","url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/04\/19\/exchange-supports-readiness-resiliency-with-gear-essential-to-a-be-fit-lifestyle\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/04\/19\/exchange-supports-readiness-resiliency-with-gear-essential-to-a-be-fit-lifestyle\/"},"thumbnailUrl":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/04\/40386878074_67e9194edc_z-1-e1524152394820.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/04\/40386878074_67e9194edc_z-1-e1524152394820.jpg"},"articleSection":"Press Releases","author":[{"@type":"Person","name":"Marisa Conner"}],"creator":["Marisa Conner"],"publisher":{"@type":"Organization","name":"The Exchange Newsroom","logo":""},"keywords":[],"dateCreated":"2018-04-19T15:40:53Z","datePublished":"2018-04-19T15:40:53Z","dateModified":"2018-04-19T18:09:17Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Exchange Supports Readiness, Resiliency with Gear Essential to a BE FIT Lifestyle\",\"url\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2018\\\/04\\\/19\\\/exchange-supports-readiness-resiliency-with-gear-essential-to-a-be-fit-lifestyle\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2018\\\/04\\\/19\\\/exchange-supports-readiness-resiliency-with-gear-essential-to-a-be-fit-lifestyle\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/04\\\/40386878074_67e9194edc_z-1-e1524152394820.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2018\\\/04\\\/40386878074_67e9194edc_z-1-e1524152394820.jpg\"},\"articleSection\":\"Press Releases\",\"author\":[{\"@type\":\"Person\",\"name\":\"Marisa Conner\"}],\"creator\":[\"Marisa Conner\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"The Exchange Newsroom\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2018-04-19T15:40:53Z\",\"datePublished\":\"2018-04-19T15:40:53Z\",\"dateModified\":\"2018-04-19T18:09:17Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/publicaffairs-sme.com\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/04\/40386878074_67e9194edc_z-1-e1524152394820.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6222,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/01\/07\/exchanges-be-fit-gear-helps-military-shoppers-stay-fit-to-fight-in-the-new-year\/","url_meta":{"origin":1823,"position":0},"title":"Exchange\u2019s BE FIT Gear Helps Military Shoppers Stay Fit to Fight in the New Year","author":"Loyd Brumfield","date":"January 7, 2021","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is helping the military community achieve fitness resolutions with the gear they need in the new year. Exchanges and ShopMyExchange.com are stocking up on the latest athletic apparel and shoes, fitness trackers and workout equipment\u2014everything needed to live a BE FIT\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/BEFITLogo-e1610035549105.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/BEFITLogo-e1610035549105.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/BEFITLogo-e1610035549105.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/BEFITLogo-e1610035549105.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":4880,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2020\/01\/23\/exchanges-be-fit-gear-helps-military-shoppers-focus-on-fitness-in-the-new-year\/","url_meta":{"origin":1823,"position":1},"title":"Exchange\u2019s BE FIT Gear Helps Military Shoppers Focus on Fitness in the New Year","author":"Marisa Conner","date":"January 23, 2020","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is providing Soldiers, Airmen and the military community with the tools needed to stay ready and resilient in the new year. Military shoppers can find the latest athletic apparel and shoes, fitness trackers and workout equipment\u2014everything they need to live a\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-e1579793708725.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-e1579793708725.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-e1579793708725.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-e1579793708725.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3560,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/03\/19\/exchange-support-warfighters-readiness-resiliency-with-be-fit-gear\/","url_meta":{"origin":1823,"position":2},"title":"Exchange Supports Warfighters\u2019 Readiness, Resiliency with BE FIT Gear","author":"Doug Brodess","date":"March 19, 2019","format":false,"excerpt":"DALLAS \u2013 The Army and Air Force Exchange Service is helping Warfighters and their families focus on readiness and resiliency while reaching their fitness goals. \u201cThe Exchange is focused on the health and well-being of Airmen, Soldiers and their families so they can stay ready and resilient for our Nation,\u201d\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Be Fit Gear","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/03\/BE-FIT-Concept-1-e1553017343483.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/03\/BE-FIT-Concept-1-e1553017343483.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/03\/BE-FIT-Concept-1-e1553017343483.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/03\/BE-FIT-Concept-1-e1553017343483.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10994,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2025\/01\/07\/kick-start-new-year-fitness-goals-with-the-exchanges-be-fit-gear-resources\/","url_meta":{"origin":1823,"position":3},"title":"Kick Start New Year Fitness Goals with the Exchange\u2019s BE FIT Gear, Resources","author":"Travis Day","date":"January 7, 2025","format":false,"excerpt":"DALLAS \u2013 Army & Air Force Exchange Service shoppers can jump straight into their new year health and fitness goals with BE FIT 360 gear, resources, services and more. Shoppers can find a tax-free activewear, athletic shoes, fitness trackers, hydration gear, sports nutrition products and exercise equipment at their PX,\u2026","rel":"","context":"In &quot;BE FIT&quot;","block_context":{"text":"BE FIT","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/be-fit\/"},"img":{"alt_text":"Dive into your new year health and fitness goals with gear, healthy tips, wellness services and more with the Exchange.","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/01\/7599599.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/01\/7599599.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/01\/7599599.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2025\/01\/7599599.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7481,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2022\/01\/04\/exchange-shoppers-can-ring-in-the-new-year-with-be-fit-essentials\/","url_meta":{"origin":1823,"position":4},"title":"Exchange Shoppers Can Ring in the New Year with BE FIT Essentials","author":"Keiana Holleman","date":"January 4, 2022","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is helping Soldiers, Airmen, Guardians and the military community stay ready and resilient in the new year with the latest fitness apparel, accessories and gear. Military shoppers can find the products they need to achieve a BE FIT lifestyle in Exchange\u2026","rel":"","context":"In &quot;BE FIT&quot;","block_context":{"text":"BE FIT","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/be-fit\/"},"img":{"alt_text":"Exchange Shoppers Can Ring in the New Year with BE FIT Essentials","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/01\/BeFitGear_EP_Image-e1641312839665.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/01\/BeFitGear_EP_Image-e1641312839665.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/01\/BeFitGear_EP_Image-e1641312839665.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/01\/BeFitGear_EP_Image-e1641312839665.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":8853,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/01\/24\/exchange-shoppers-can-kick-start-fitness-goals-with-be-fit-360-essentials\/","url_meta":{"origin":1823,"position":5},"title":"Exchange Shoppers Can Kick-Start Fitness Goals with BE FIT 360 Essentials","author":"Keiana Holleman","date":"January 24, 2023","format":false,"excerpt":"DALLAS \u2013 Service members and their families can kick-start their fitness goals in 2023 with the latest fitness apparel, accessories and gear from the Army & Air Force Exchange Service. 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