{"id":2282,"date":"2018-07-02T20:54:01","date_gmt":"2018-07-02T20:54:01","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=2282"},"modified":"2018-07-02T20:54:01","modified_gmt":"2018-07-02T20:54:01","slug":"nrf-retail-gets-real-podcast-the-army-air-force-exchange-service-balances-profitability-with-community-featuring-director-ceo-tom-shull","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/07\/02\/nrf-retail-gets-real-podcast-the-army-air-force-exchange-service-balances-profitability-with-community-featuring-director-ceo-tom-shull\/","title":{"rendered":"NRF Retail Gets Real Podcast: The Army &#038; Air Force Exchange Service Balances Profitability with Community (featuring Director\/CEO Tom Shull)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2283\" data-permalink=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/07\/02\/nrf-retail-gets-real-podcast-the-army-air-force-exchange-service-balances-profitability-with-community-featuring-director-ceo-tom-shull\/17191902_10154488070137756_5232123854362524077_o\/\" data-orig-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/07\/17191902_10154488070137756_5232123854362524077_o-e1530564764320.jpg\" data-orig-size=\"1500,845\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"17191902_10154488070137756_5232123854362524077_o\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/07\/17191902_10154488070137756_5232123854362524077_o-e1530564764320.jpg?w=300\" data-large-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/07\/17191902_10154488070137756_5232123854362524077_o-e1530564764320.jpg?w=1500\" class=\"wp-image-2283 alignright\" src=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/07\/17191902_10154488070137756_5232123854362524077_o-e1530564764320.jpg\" alt=\"\" width=\"519\" height=\"287\" \/>Serving military troops, families and veterans at home and abroad, the <a href=\"https:\/\/www.shopmyexchange.com\/\" target=\"_blank\" rel=\"noopener\">Army &amp; Air Force Exchange Service<\/a> operates more than 2,700 facilities around the world. The organization exists to make the lives of military veterans and families better, and about 85 percent of its 34,000 associates are connected to the military. But when it comes to running the business, it\u2019s not much different from any other retailer. \u201cYou have to innovate to survive,\u201d says Director and CEO Tom Shull. Established in 1895 and earning an impressive $8 billion in sales last year \u2014 and the No. 61 spot on <a href=\"https:\/\/stores.org\/stores-top-retailers-2018\/?utm_source=NRF.com&amp;utm_medium=article&amp;utm_content=STORES&amp;utm_campaign=Top100\" target=\"_blank\" rel=\"noopener\">STORES Magazine\u2019s Top 100 Retailers<\/a> list \u2014 the Exchange now provides everything from Wi-Fi to food courts to combat uniforms. And last year, the Exchange opened its <a href=\"https:\/\/www.shopmyexchange.com\/Veterans\" target=\"_blank\" rel=\"noopener\">online shopping benefits<\/a> to honorably discharged veterans.<\/p>\n<p>On this episode of <a href=\"https:\/\/nrf.com\/retail-gets-real\">Retail Gets Real<\/a>, Shull discusses how the Exchange supports the military in all aspects of life and embraces innovation.<\/p>\n<p><strong>To\u00a0read more and listen to the podcast,\u00a0click <a href=\"https:\/\/nrf.com\/blog\/the-army-air-force-exchange-service-balances-profitability-community\">here<\/a>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Serving military troops, families and veterans at home and abroad, the Army &amp; Air Force Exchange Service operates more than 2,700 facilities around the world. The organization exists to make the lives of military veterans and families better, and about 85 percent of its 34,000 associates are connected to the military. But when it comes [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":2283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[16],"tags":[],"class_list":["post-2282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exchange_in_the_news"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/07\/02\/nrf-retail-gets-real-podcast-the-army-air-force-exchange-service-balances-profitability-with-community-featuring-director-ceo-tom-shull\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"NRF Retail Gets Real Podcast: The Army &#038; 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The award honors USMA graduates whose character, distinguished service and stature exemplify West Point\u2019s motto of \u201cDuty,\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/02\/AOG_Shull-e1612324369251.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/02\/AOG_Shull-e1612324369251.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/02\/AOG_Shull-e1612324369251.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/02\/AOG_Shull-e1612324369251.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2128,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/06\/04\/i4cp-leading-the-way-podcast-tom-shull-ceo-army-air-force-exchange-service\/","url_meta":{"origin":2282,"position":1},"title":"i4cp Leading the Way Podcast: Tom Shull, CEO, Army &#038; Air Force Exchange Service","author":"Marisa Conner","date":"June 4, 2018","format":false,"excerpt":"In this special Memorial Day edition of Leading the Way, we spoke to Tom Shull, CEO of the Army & Air Force Exchange Service, the 47 th top retailer in the U.S. that provides tax-free shopping and services to an exclusive customer base of more than 18 million military members\u2026","rel":"","context":"In &quot;Exchange in the News&quot;","block_context":{"text":"Exchange in the News","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/exchange_in_the_news\/"},"img":{"alt_text":"Director\/CEO Tom Shull shakes hands with Exchange Associates","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/06\/tom_Shull_hero.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/06\/tom_Shull_hero.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/06\/tom_Shull_hero.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/06\/tom_Shull_hero.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":2756,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/10\/03\/exchange-director-ceo-receives-ala-distinguished-service-award\/","url_meta":{"origin":2282,"position":2},"title":"Exchange Director\/CEO Receives ALA Distinguished Service Award","author":"Marisa Conner","date":"October 3, 2018","format":false,"excerpt":"SAN ANTONIO \u2013 In honor of efforts to improve the quality of life for service members and families, Army & Air Force Exchange Service Director\/CEO Tom Shull received the American Logistics Association\u2019s Distinguished Service Award on Oct. 2 during the group\u2019s annual convention in San Antonio. ALA is a nonprofit\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Exchange Director\/CEO Tom Shull Receives ALA Distinguished Service Award","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/10\/Shull-ALA-Distinguished-Service-1-e1538578128124.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/10\/Shull-ALA-Distinguished-Service-1-e1538578128124.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/10\/Shull-ALA-Distinguished-Service-1-e1538578128124.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2018\/10\/Shull-ALA-Distinguished-Service-1-e1538578128124.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":6025,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2020\/11\/17\/exchange-director-ceo-receives-oklahomas-highest-veteran-support-award-tinker-exchange-honored-as-well\/","url_meta":{"origin":2282,"position":3},"title":"Exchange Director\/CEO Receives Oklahoma\u2019s Highest Veteran Support Award; Tinker Exchange Honored As Well","author":"Marisa Conner","date":"November 17, 2020","format":false,"excerpt":"DALLAS \u2013 Army & Air Force Exchange Service Director\/CEO Tom Shull received the Spirt of Oklahoma Outstanding Veteran Supporter of the Year award from the state of Oklahoma, Military Order of the Purple Heart and Oklahoma Veterans Support Team. Retired Navy Master Chief Larry Van Schuyver, Military Order of the\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/11\/Spirit-of-Oklahoma-award-2-e1605642763185.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/11\/Spirit-of-Oklahoma-award-2-e1605642763185.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/11\/Spirit-of-Oklahoma-award-2-e1605642763185.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/11\/Spirit-of-Oklahoma-award-2-e1605642763185.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7784,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2022\/03\/28\/director-ceo-of-dallas-based-army-air-force-exchange-service-honors-40-years-of-healing-at-vietnam-veterans-memorial\/","url_meta":{"origin":2282,"position":4},"title":"Director\/CEO of Dallas-Based Army &#038; Air Force Exchange Service Honors 40 Years of Healing at Vietnam Veterans Memorial","author":"Julie Mitchell","date":"March 28, 2022","format":false,"excerpt":"WASHINGTON \u2013 A host of Vietnam-era Veterans honored the 40th anniversary of the Vietnam Veterans Memorial during a wreath-laying ceremony on March 26. Dignitaries included: Jan Scruggs, a Vietnam Veteran and founder of the memorial. Army & Air Force Exchange Service Director\/CEO Tom Shull, a Vietnam-era Army Veteran who now\u2026","rel":"","context":"In &quot;EG&quot;","block_context":{"text":"EG","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/directorates\/eg\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/03\/Shull-memorial-1-e1648477009506.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/03\/Shull-memorial-1-e1648477009506.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/03\/Shull-memorial-1-e1648477009506.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/03\/Shull-memorial-1-e1648477009506.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7024,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/09\/13\/exchange-director-ceo-tom-shull-receives-2021-distinguished-graduate-award-from-west-point-association-of-graduates\/","url_meta":{"origin":2282,"position":5},"title":"Exchange Director\/CEO Tom Shull Receives 2021 Distinguished Graduate Award from West Point Association of Graduates","author":"Julie Mitchell","date":"September 13, 2021","format":false,"excerpt":"Businessman, Staunch Veterans Advocate Honored For Legacy of Serving Those Who Serve WEST POINT, New York \u2013 Army & Air Force Exchange Service Director\/CEO Tom Shull\u2014a lifelong advocate for Warfighters, military families and Veterans\u2014received the 2021 Distinguished Graduate Award from the West Point Association of Graduates during a Sept. 11\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/09\/DGA_2021_on_plain-e1631544206361.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/09\/DGA_2021_on_plain-e1631544206361.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/09\/DGA_2021_on_plain-e1631544206361.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/09\/DGA_2021_on_plain-e1631544206361.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]}],"jetpack_shortlink":"https:\/\/wp.me\/p9Q7PG-AO","_links":{"self":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts\/2282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/comments?post=2282"}],"version-history":[{"count":1,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts\/2282\/revisions"}],"predecessor-version":[{"id":2284,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/posts\/2282\/revisions\/2284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/media\/2283"}],"wp:attachment":[{"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/media?parent=2282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/categories?post=2282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-json\/wp\/v2\/tags?post=2282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}