{"id":3614,"date":"2019-04-01T17:43:53","date_gmt":"2019-04-01T17:43:53","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=3614"},"modified":"2019-04-01T17:43:53","modified_gmt":"2019-04-01T17:43:53","slug":"purple-up-exchange-rewards-military-children-with-free-treat-on-april-13","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/04\/01\/purple-up-exchange-rewards-military-children-with-free-treat-on-april-13\/","title":{"rendered":"Purple Up! Exchange Rewards Military Children with Free Treat on April 13"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3617\" data-permalink=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/04\/01\/purple-up-exchange-rewards-military-children-with-free-treat-on-april-13\/purple-up-day-2\/\" data-orig-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/04\/Purple-Up-Day-1-e1554139937114.jpg\" data-orig-size=\"562,750\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Purple Up Day\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/04\/Purple-Up-Day-1-e1554139937114.jpg?w=225\" data-large-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/04\/Purple-Up-Day-1-e1554139937114.jpg?w=562\" class=\"alignright wp-image-3617\" src=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/04\/Purple-Up-Day-1-e1554139937114.jpg\" alt=\"\" width=\"321\" height=\"428\" \/>DALLAS \u2013 <\/strong>I scream, you scream, we all scream\u2014for military kids.<\/p>\n<p>On April 13, the Army &amp; Air Force Exchange Service is celebrating <a href=\"https:\/\/flic.kr\/p\/2dSNZ42\">Purple Up Day<\/a>, a worldwide recognition of the strength and sacrifice of military children, by offering free treats to any child wearing purple at participating Exchange restaurants.<\/p>\n<p>\u201cMilitary children display an inspirational spirit in the face of adversity and sacrifice,\u201d said Air Force Chief Master Sgt. Luis Reyes, Exchange senior enlisted advisor. \u201cThe Exchange is honored to salute the service of our Nation\u2019s youngest heroes on Purple Up Day.\u201d<\/p>\n<p>Free treats are valid April 13 only. Any child 18 or younger who wears purple is eligible to receive one free treat while supplies last from the following participating restaurants:<\/p>\n<ul>\n<li>Arby\u2019s \u2013 chocolate chip cookie<\/li>\n<li>Baskin-Robbins \u2013 kid\u2019s cone<\/li>\n<li>Burger King \u2013 vanilla soft serve<\/li>\n<li>Charley\u2019s Philly Steaks \u2013 small lemonade<\/li>\n<li>Dunkin Donuts \u2013 doughnut<\/li>\n<li>Manchu Wok \u2013 egg roll<\/li>\n<li>Pizza Hut \u2013 five-piece cinnamon sticks<\/li>\n<li>Popeyes \u2013 cinnamon apple pie<\/li>\n<li>Starbucks \u2013 cake pop<\/li>\n<li>Subway \u2013 two cookies<\/li>\n<li>Taco Bell \u2013 cinnamon twists<\/li>\n<li>All other restaurants \u2013 small or kid\u2019s-size soft drink<\/li>\n<\/ul>\n<p>Purple Up Day is held annually during Month of the Military Child, which recognizes the contributions of Warfighters\u2019 children to the armed forces community. The color purple symbolizes the combined colors of all military branches: Army green, Navy blue, Marine red, Coast Guard blue and Air Force blue.<\/p>\n<p>Soldiers and Airmen can contact their local Exchange for more information. Families can learn more about the Month of the Military Child and upcoming events on <a href=\"https:\/\/publicaffairs-sme.com\/Community\/momc\/\">the Exchange\u2019s Hub page<\/a>. For information about your nearest Exchange, please visit <a href=\"http:\/\/ShopMyExchange.com\/exchange-stores\/\">the store locator<\/a>.<\/p>\n<p><strong>Facebook-Friendly Version: <\/strong>I scream, you scream, we all scream\u2014for military kids. The Army &amp; Air Force Exchange Service is celebrating Purple Up Day on April 13 by rewarding any child who wears purple with a free treat from participating Exchange restaurants. Read more: <a href=\"https:\/\/wp.me\/p9Q7PG-Wi\">https:\/\/wp.me\/p9Q7PG-Wi<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">&#8212; 30 &#8212;<\/p>\n<p>&nbsp;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at <a href=\"http:\/\/www.shopmyexchange.com\">http:\/\/www.shopmyexchange.com<\/a> or follow us on Twitter at <a href=\"https:\/\/twitter.com\/ExchangePAO\">https:\/\/twitter.com\/ExchangePAO<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Alexandra Pirkle, 214-312-2143, or <a href=\"mailto:pirkleac@aafes.com\">pirkleac@aafes.com<\/a><\/p>\n<p>Follow the Exchange:<\/p>\n<p>Facebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<\/a><\/p>\n<p>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS \u2013 I scream, you scream, we all scream\u2014for military kids. On April 13, the Army &amp; Air Force Exchange Service is celebrating Purple Up Day, a worldwide recognition of the strength and sacrifice of military children, by offering free treats to any child wearing purple at participating Exchange restaurants. \u201cMilitary children display an inspirational [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":3615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"I scream, you scream, we all scream\u2014for military kids. The Army & Air Force Exchange Service is celebrating Purple Up Day on April 13 by rewarding any child who wears purple with a free treat from participating Exchange restaurants. Read more: https:\/\/wp.me\/p9Q7PG-Wi #MOMC","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[35,63,91,34,33,36,100],"class_list":["post-3614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press_releases","tag-military","tag-military-children","tag-month-of-the-military-child","tag-photography","tag-press-release","tag-public-affairs","tag-purple-up-day"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/04\/01\/purple-up-exchange-rewards-military-children-with-free-treat-on-april-13\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Purple Up! 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Exchange Rewarding Military Brats Who \u2018Purple Up\u2019 with Free Treats on April 18","author":"Marisa Conner","date":"April 4, 2018","format":false,"excerpt":"DALLAS \u2013 What\u2019s pint-sized, wears purple and is tough enough to meet the challenges of a military upbringing? Military brats! On April 18, the Army & Air Force Exchange Service will celebrate Purple Up Day, a worldwide recognition of the strength and sacrifice of military children, by offering free treats\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Treat Yourself! 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The Exchange is holding the global event in recognition of Purple Up Day, when military families worldwide don\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2017\/04\/33173821804_c30cf608e3_o-237x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":3572,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/03\/21\/exchange-salutes-military-children-in-april-for-month-of-the-military-child\/","url_meta":{"origin":3614,"position":2},"title":"Exchange Salutes Military Children in April for Month of the Military Child","author":"Marisa Conner","date":"March 21, 2019","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is honoring the sacrifice and resiliency of military children throughout April with in-store events and giveaways as well as online sweepstakes in honor of the Month of the Military Child. \u201cMilitary children are our Nation\u2019s youngest heroes,\u201d said Air Force Chief\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Exchange Salutes Military Children in April for Month of the Military Child","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/03\/A_WK14_PopUp-1-e1553182486727.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/03\/A_WK14_PopUp-1-e1553182486727.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/03\/A_WK14_PopUp-1-e1553182486727.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/03\/A_WK14_PopUp-1-e1553182486727.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":12292,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2026\/04\/08\/a-sweet-salute-exchange-free-treat-day-honors-military-kids-on-april-18\/","url_meta":{"origin":3614,"position":3},"title":"A Sweet Salute: Exchange Free Treat Day Honors Military Kids on April 18","author":"Teonja Tatum","date":"April 8, 2026","format":false,"excerpt":"DALLAS \u2013 Treats are on us for Month of the Military Child! As the Army & Air Force Exchange Service celebrates military brats worldwide during Month of the Military Child, families can visit participating Exchange restaurants April 18 for a free treat. Military children 18 years and younger can visit\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"2026 Month of the Military Child Freet Treat Day participating restaurants on a purple background.","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/03\/032326-MOMC-FreeTreatDay-e1774274996820.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/03\/032326-MOMC-FreeTreatDay-e1774274996820.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/03\/032326-MOMC-FreeTreatDay-e1774274996820.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2026\/03\/032326-MOMC-FreeTreatDay-e1774274996820.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9049,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/03\/28\/exchange-celebrates-youngest-heroes-with-events-prizes-during-month-of-the-military-child\/","url_meta":{"origin":3614,"position":4},"title":"Exchange Celebrates Youngest Heroes with Events, Prizes During Month of the Military Child","author":"Keiana Holleman","date":"March 28, 2023","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is saluting America\u2019s youngest heroes with a monthlong celebration of free events, activities and prizes during Month of the Military Child. For the sixth year, the Department of Defense\u2019s largest retailer will give away military \u201cbrat\u201d patches at PXs and BXs\u2026","rel":"","context":"In &quot;Month of the Military Child&quot;","block_context":{"text":"Month of the Military Child","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/month-of-the-military-child\/"},"img":{"alt_text":"Exchange Celebrates Youngest Heroes with Events, Prizes During Month of the Military Child","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/03\/MoMC_2023_PA-e1680022461776.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/03\/MoMC_2023_PA-e1680022461776.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/03\/MoMC_2023_PA-e1680022461776.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/03\/MoMC_2023_PA-e1680022461776.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3582,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/03\/26\/exchange-celebrates-military-brats-with-2019-collectible-patch-giveaway-on-april-6\/","url_meta":{"origin":3614,"position":5},"title":"Exchange Celebrates Military Brats with 2019 Collectible Patch Giveaway on April 6","author":"Marisa Conner","date":"March 26, 2019","format":false,"excerpt":"The Army & Air Force Exchange Service is celebrating the resilience of military children with a collectible military brat patch in honor of the Month of the Military Child. 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