{"id":4444,"date":"2019-10-15T16:00:21","date_gmt":"2019-10-15T16:00:21","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=4444"},"modified":"2019-10-15T16:01:12","modified_gmt":"2019-10-15T16:01:12","slug":"at-ausa-annual-meeting-army-air-force-exchange-service-debuts-a-formidable-mobile-unit","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/10\/15\/at-ausa-annual-meeting-army-air-force-exchange-service-debuts-a-formidable-mobile-unit\/","title":{"rendered":"At AUSA Annual Meeting, Army & Air Force Exchange Service Debuts a Formidable Mobile Unit"},"content":{"rendered":"

\"\"WASHINGTON<\/strong> \u2014 The Army & Air Force Exchange Service is debuting a new look for its mobile field Exchange (MFE) at the Association of the United States Army annual meeting<\/a>, highlighting the Department of Defense retailer\u2019s extraordinary support for troops serving in contingency operations or after natural disasters at home.<\/p>\n

The 53-foot \u201cExchange on wheels\u201d is decked out in black and prominently features the Exchange\u2019s \u201cWe Go Where You Go\u201d motto. At AUSA, visitors can walk through it, learning about the history of the Exchange\u2019s mobile support, which dates back to World War II.<\/a><\/p>\n

\u201cThis is the first time the Exchange has brought an MFE to the AUSA expo\u2014and it\u2019s an honor to showcase our capability for taking care of Warfighters no matter where they go,\u201d said Exchange Director\/CEO Tom Shull. \u201cThis new design is powerful\u2014just like the troops MFEs serve around the world.\u201d<\/p>\n

When troops are far from home and in remote locations, the Exchange goes to them. MFEs are stocked with supplies, hygiene products, food, drinks and other essentials.<\/p>\n

MFEs serve troops in Southwest Asia, Eastern Europe and other austere locations worldwide. This year, the Exchange deployed MFEs to Guyana as part of New Horizons 2019 and to Guatemala for Beyond the Horizon 2019.<\/p>\n

During natural disasters or other crises, MFEs can deploy within 48 hours. Last year, an MFE was sent to Tyndall Air Force Base just days after Hurricane Michael\u2014it was the only store open for miles.<\/p>\n

Though it\u2019s being used as a showpiece at the AUSA meeting, the MFE is a working unit. It will also be featured at the 120th<\/sup> Army-Navy Game in Philadelphia in December so Cadets and Midshipmen can get a firsthand look at how the Exchange will support them throughout their careers.<\/p>\n

\u201cMFEs deliver a lifeline, allowing troops to focus on their mission,\u201d Shull said. \u201cIt is a privilege to provide a taste of home to those who serve, no matter where they go.\u201d<\/p>\n

Facebook-friendly version<\/strong>: The Army & Air Force Exchange Service\u2019s MFE got a face-lift\u2014a powerful reminder of the troops it can serve downrange or at home. Read more: https:\/\/wp.me\/p9Q7PG-19G<\/a><\/p>\n

— 30 —<\/p>\n

Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 62nd-largest retailer in the United States. Its earnings provided $2.3 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http:\/\/www.shopmyexchange.com<\/a> or follow us on Twitter at https:\/\/twitter.com\/ExchangePAO<\/a>.<\/p>\n

###<\/p>\n

Media Notes:<\/strong><\/p>\n

For more information or to schedule an interview with an Exchange representative please contact Gabriela Moore, 214-312-6154, or mooreag@aafes.com<\/p>\n

Follow the Exchange:<\/p>\n

Facebook:\u00a0 www.facebook.com\/shopmyexchange<\/a><\/p>\n

Twitter:\u00a0 https:\/\/twitter.com\/shopmyexchange<\/a><\/p>\n

Instagram: @shopmyexchange<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

WASHINGTON \u2014 The Army & Air Force Exchange Service is debuting a new look for its mobile field Exchange (MFE) at the Association of the United States Army annual meeting, highlighting the Department of Defense retailer\u2019s extraordinary support for troops serving in contingency operations or after natural disasters at home. The 53-foot \u201cExchange on wheels\u201d […]<\/p>\n","protected":false},"author":22,"featured_media":4445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The Army & Air Force Exchange Service\u2019s MFE got a face-lift just in time for @AUSAorg \u2014 a powerful reminder of the troops it can serve downrange or at home.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[179,88,33,36,39,45],"class_list":["post-4444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press_releases","tag-ausa","tag-mobile-field-exchange","tag-press-release","tag-public-affairs","tag-the-army-air-force-exchange-service","tag-veterans"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/10\/15\/at-ausa-annual-meeting-army-air-force-exchange-service-debuts-a-formidable-mobile-unit\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"At AUSA Annual Meeting, Army & Air Force Exchange Service Debuts a Formidable Mobile Unit","url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/10\/15\/at-ausa-annual-meeting-army-air-force-exchange-service-debuts-a-formidable-mobile-unit\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2019\/10\/15\/at-ausa-annual-meeting-army-air-force-exchange-service-debuts-a-formidable-mobile-unit\/"},"thumbnailUrl":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/IMG_0367-e1571154041554.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2019\/10\/IMG_0367-e1571154041554.jpg"},"articleSection":"Press Releases","author":[{"@type":"Person","name":"Marisa Conner"}],"creator":["Marisa Conner"],"publisher":{"@type":"Organization","name":"The Exchange Newsroom","logo":""},"keywords":["ausa","mobile field exchange","press release","public affairs","the army & air force exchange service","veterans"],"dateCreated":"2019-10-15T16:00:21Z","datePublished":"2019-10-15T16:00:21Z","dateModified":"2019-10-15T16:01:12Z"},"rendered":"