{"id":6222,"date":"2021-01-07T16:10:15","date_gmt":"2021-01-07T16:10:15","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=6222"},"modified":"2021-01-07T16:10:15","modified_gmt":"2021-01-07T16:10:15","slug":"exchanges-be-fit-gear-helps-military-shoppers-stay-fit-to-fight-in-the-new-year","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/01\/07\/exchanges-be-fit-gear-helps-military-shoppers-stay-fit-to-fight-in-the-new-year\/","title":{"rendered":"Exchange\u2019s BE FIT Gear Helps Military Shoppers Stay Fit to Fight in the New Year"},"content":{"rendered":"<p><strong>DALLAS \u2013 <\/strong>The Army &amp; Air Force Exchange Service is helping the military community achieve fitness resolutions with the gear they need in the new year.<\/p>\n<p>Exchanges and ShopMyExchange.com are stocking up on the latest athletic apparel and shoes, fitness trackers and workout equipment\u2014<a href=\"https:\/\/www.flickr.com\/photos\/aafespa\/49430113057\/in\/photolist-2iiYfuz-2dz8ehm-26jykN2-24wRiN3-S4f2j4-25eFDJ9-261H7We-2bQge5N-9eEWmx-FXABze-79JYXi-2gAVHdd-8zzPZe-24CWwtg-SHYwCU-24x68wy-2eJJPSa-2gRZwKC-2gv324T-2gv3tHW-2d1okjn-2ju2mJ4-Qs5np2-Yjz4ri-25kzWW9-BaG9BX-23MHeQB-ciPq2q-2d1omZ6-27LG1Ky-KHj6Ej-2g8FPKn-2bURoHH-KofvLM-2d1nKhK-2d1nJmg-a4Qj33-2di6mAb-2jyzS9Q-28GhLVQ-S88NCa-2aJyUf9-25d1nzE-2g894zK-8zzQ1r-2g88PBM-2cZfBz7-25d1nCL-ag4GVe-ag4GVi\">everything needed to live a BE FIT lifestyle<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4882\" data-permalink=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/2020\/01\/23\/exchanges-be-fit-gear-helps-military-shoppers-focus-on-fitness-in-the-new-year\/befit-logo-2\/\" data-orig-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-1.jpg\" data-orig-size=\"1500,594\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"BEFIT Logo\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-1.jpg?w=300\" data-large-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-1.jpg?w=1500\" class=\"alignright wp-image-4882\" src=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-1.jpg\" alt=\"\" width=\"505\" height=\"200\" \/>Name-brand athletic apparel and footwear is being incorporated into shops that look and feel like major sporting goods stores. Essential BE FIT gear offered includes:<\/p>\n<ul>\n<li>Athletic apparel and footwear<\/li>\n<li>Digital fitness accessories<\/li>\n<li>Watches and wearable technology with fitness tracking capability<\/li>\n<li>Hydration accessories<\/li>\n<\/ul>\n<p>\u201cA new year is an opportunity to set new goals and forge a path to meet them,\u201d said Air Force Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor. \u201cThe Exchange is dedicated to helping every member of the military community lead healthy, active lifestyles as 2021 kicks off.\u201d<\/p>\n<p>The Exchange takes a holistic approach to providing BE FIT options to promote and encourage healthy, better-for-you options. The initiative highlights health-conscious dining grab-and-go options and provides an assortment of fitness gear and wellness services. More information about how the Exchange can help military shoppers lead a BE FIT lifestyle, including healthy recipes and workout tips, can be found at the Exchange\u2019s online community <a href=\"https:\/\/publicaffairs-sme.com\/Community\/befit\/\">Hub<\/a>.<\/p>\n<p>Veterans with service-connected disabilities can shop in store, and all honorably discharged Veterans who have verified their eligibility to use their lifelong online Exchange benefit can find BE FIT gear at <a href=\"https:\/\/www.shopmyexchange.com\/\">ShopMyExchange.com<\/a>.<\/p>\n<p><strong>Facebook-friendly version:<\/strong> The Army &amp; Air Force Exchange Service is supporting Soldiers and Airmen in their commitment to readiness and resiliency by providing them with the tools to make their fitness goals a reality in the New Year. Read more: <a href=\"https:\/\/wp.me\/p9Q7PG-1Cm\">https:\/\/wp.me\/p9Q7PG-1Cm<\/a>.<\/p>\n<p style=\"text-align: center;\">&#8212; 30 &#8212;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61<sup>st<\/sup>-largest retailer in the United States. Its earnings provided $2.2 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at <a href=\"http:\/\/www.shopmyexchange.com\">http:\/\/www.shopmyexchange.com<\/a> or follow us on Twitter at <a href=\"https:\/\/twitter.com\/ExchangePAO\">https:\/\/twitter.com\/ExchangePAO<\/a><\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Loyd Brumfield, 214-312-6514 or <a href=\"mailto:brumfieldl@aafes.com\">brumfieldl@aafes.com<\/a>.<\/p>\n<p>Follow the Exchange:<\/p>\n<p>Facebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<\/a><\/p>\n<p>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS \u2013 The Army &amp; Air Force Exchange Service is helping the military community achieve fitness resolutions with the gear they need in the new year. Exchanges and ShopMyExchange.com are stocking up on the latest athletic apparel and shoes, fitness trackers and workout equipment\u2014everything needed to live a BE FIT lifestyle. Name-brand athletic apparel and [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":6225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"The #Exchange is supporting Soldiers and Airmen in their commitment to readiness and resiliency by providing them with the tools to make their fitness goals a reality in the New Year. Read more: https:\/\/wp.me\/p9Q7PG-1Cm","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[174,61,107,35,45],"class_list":["post-6222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press_releases","tag-army-air-force-exchange-service","tag-be-fit","tag-exchange","tag-military","tag-veterans"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/01\/07\/exchanges-be-fit-gear-helps-military-shoppers-stay-fit-to-fight-in-the-new-year\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Exchange\u2019s BE FIT Gear Helps Military Shoppers Stay Fit to Fight in the New Year","url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/01\/07\/exchanges-be-fit-gear-helps-military-shoppers-stay-fit-to-fight-in-the-new-year\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/01\/07\/exchanges-be-fit-gear-helps-military-shoppers-stay-fit-to-fight-in-the-new-year\/"},"thumbnailUrl":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/BEFITLogo-e1610035549105.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/BEFITLogo-e1610035549105.jpg"},"articleSection":"Press Releases","author":[{"@type":"Person","name":"Loyd Brumfield"}],"creator":["Loyd Brumfield"],"publisher":{"@type":"Organization","name":"The Exchange Newsroom","logo":""},"keywords":["army &amp; air force exchange service","be fit","exchange","military","veterans"],"dateCreated":"2021-01-07T16:10:15Z","datePublished":"2021-01-07T16:10:15Z","dateModified":"2021-01-07T16:10:15Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Exchange\\u2019s BE FIT Gear Helps Military Shoppers Stay Fit to Fight in the New Year\",\"url\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2021\\\/01\\\/07\\\/exchanges-be-fit-gear-helps-military-shoppers-stay-fit-to-fight-in-the-new-year\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2021\\\/01\\\/07\\\/exchanges-be-fit-gear-helps-military-shoppers-stay-fit-to-fight-in-the-new-year\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/01\\\/BEFITLogo-e1610035549105.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/01\\\/BEFITLogo-e1610035549105.jpg\"},\"articleSection\":\"Press Releases\",\"author\":[{\"@type\":\"Person\",\"name\":\"Loyd Brumfield\"}],\"creator\":[\"Loyd Brumfield\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"The Exchange Newsroom\",\"logo\":\"\"},\"keywords\":[\"army &amp; air force exchange service\",\"be fit\",\"exchange\",\"military\",\"veterans\"],\"dateCreated\":\"2021-01-07T16:10:15Z\",\"datePublished\":\"2021-01-07T16:10:15Z\",\"dateModified\":\"2021-01-07T16:10:15Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/publicaffairs-sme.com\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/BEFITLogo-e1610035549105.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4880,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2020\/01\/23\/exchanges-be-fit-gear-helps-military-shoppers-focus-on-fitness-in-the-new-year\/","url_meta":{"origin":6222,"position":0},"title":"Exchange\u2019s BE FIT Gear Helps Military Shoppers Focus on Fitness in the New Year","author":"Marisa Conner","date":"January 23, 2020","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is providing Soldiers, Airmen and the military community with the tools needed to stay ready and resilient in the new year. Military shoppers can find the latest athletic apparel and shoes, fitness trackers and workout equipment\u2014everything they need to live a\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-e1579793708725.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-e1579793708725.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-e1579793708725.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/01\/BEFIT-Logo-e1579793708725.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7481,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2022\/01\/04\/exchange-shoppers-can-ring-in-the-new-year-with-be-fit-essentials\/","url_meta":{"origin":6222,"position":1},"title":"Exchange Shoppers Can Ring in the New Year with BE FIT Essentials","author":"Keiana Holleman","date":"January 4, 2022","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is helping Soldiers, Airmen, Guardians and the military community stay ready and resilient in the new year with the latest fitness apparel, accessories and gear. 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