{"id":9302,"date":"2023-06-01T17:30:48","date_gmt":"2023-06-01T17:30:48","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=9302"},"modified":"2023-06-01T17:30:48","modified_gmt":"2023-06-01T17:30:48","slug":"army-air-force-exchange-service-production-starring-military-senior-enlisted-leaders-recognized-for-excellence","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/06\/01\/army-air-force-exchange-service-production-starring-military-senior-enlisted-leaders-recognized-for-excellence\/","title":{"rendered":"Army &#038; Air Force Exchange Service Production Starring Military Senior Enlisted Leaders Recognized for Excellence"},"content":{"rendered":"<p><strong>DALLAS \u2013 <\/strong>An Army &amp; Air Force Exchange Service video, <a href=\"https:\/\/vimeo.com\/736667812?share=copy\">featuring senior enlisted leaders from each military branch<\/a>, garnered awards in five categories in the International Awards Associate\u2019s (IAA) 2023 LIT Commercial Awards: Season 1.<\/p>\n<p>The spot, which aired on the Armed Forces Network, CBS Sports Network and ESPN throughout the fall football season, features Sgt. Maj. of the Army Michael Grinston, Chief Master Sgt. of the Air Force JoAnne Bass and Chief Master Sgt. of the Space Force Roger Towberman tossing a football to one another while <a href=\"https:\/\/flic.kr\/p\/2oEpJ7s\">reminding service members that their Exchange benefit is always there for them<\/a>, with 100% of earnings going back to support the military community. The spot also aired during the Army-Air Force and the Army-Navy games on CBS.<\/p>\n<p>The spot won the following categories:<\/p>\n<ul>\n<li>Marketing\/Advertising Campaigns \u2013 Video Marketing Campaign (LIT Platinum Statuette)<\/li>\n<li>Marketing\/Advertising Campaigns \u2013 Digital Marketing Campaign categories (LIT Platinum Statuette)<\/li>\n<li>Marketing\/Advertising Campaigns \u2013 Branding Strategy Campaign (LIT Gold Statuette)<\/li>\n<li>Marketing\/Advertising Campaigns \u2013 Communication Campaign (LIT Gold Statuette)<\/li>\n<li>Marketing\/Advertising Campaigns \u2013 Digital Advertising Campaign categories (LIT Gold Statuette)<\/li>\n<\/ul>\n<p>\u201cIt is an honor to have our senior enlisted leaders support in educating and informing all authorized shoppers of their hard-earned Exchange benefits,\u201d said the Exchange\u2019s Director\/CEO Tom Shull. \u201cTheir advocacy in strengthening Quality-of-Life support is a true force multiplier for every member of our military community.\u201d<\/p>\n<p>The LIT Commercial Awards, awarded twice yearly, recognizes exceptional audiovisual content, including videos and television productions, with an aim toward celebrating the talents and contributions of on-camera performers and production personnel alike. Submissions for Season 1 of the awards were received from 25 countries including the United States, Australia, the Netherlands, Germany, United Arab Emirates and others.<\/p>\n<p><strong>Facebook-friendly version:<\/strong> The Army &amp; Air Force Exchange Service and senior enlisted leaders bring home platinum and gold honors in the International Awards Associate\u2019s (IAA) 2023 LIT Commercial Awards: Season 1. Read more: <a href=\"https:\/\/wp.me\/p9Q7PG-2q2\">https:\/\/wp.me\/p9Q7PG-2q2<\/a>.<\/p>\n<p style=\"text-align: center;\">&#8212; 30 &#8212;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 54<sup>th<\/sup>-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.5 billion in earnings for critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at <a href=\"http:\/\/www.shopmyexchange.com\">http:\/\/www.shopmyexchange.com<\/a> or follow us on Twitter at <a href=\"https:\/\/twitter.com\/ExchangePAO\">https:\/\/twitter.com\/ExchangePAO<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2714 or <a href=\"mailto:hammettc@aafes.com\">hammettc@aafes.com<\/a>.<\/p>\n<p>Follow the Exchange:<\/p>\n<p>Facebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<\/a><\/p>\n<p>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS \u2013 An Army &amp; Air Force Exchange Service video, featuring senior enlisted leaders from each military branch, garnered awards in five categories in the International Awards Associate\u2019s (IAA) 2023 LIT Commercial Awards: Season 1. The spot, which aired on the Armed Forces Network, CBS Sports Network and ESPN throughout the fall football season, features [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":9303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[337,25],"tags":[160,35,39],"class_list":["post-9302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-press_releases","tag-aafes","tag-military","tag-the-army-air-force-exchange-service"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/06\/01\/army-air-force-exchange-service-production-starring-military-senior-enlisted-leaders-recognized-for-excellence\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Army &#038; Air Force Exchange Service Production Starring Military Senior Enlisted Leaders Recognized for Excellence","url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/06\/01\/army-air-force-exchange-service-production-starring-military-senior-enlisted-leaders-recognized-for-excellence\/","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/06\/01\/army-air-force-exchange-service-production-starring-military-senior-enlisted-leaders-recognized-for-excellence\/"},"thumbnailUrl":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/06\/LIT-Awards-_-2023.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/06\/LIT-Awards-_-2023.jpg"},"articleSection":"Awards","author":[{"@type":"Person","name":"Marisa Conner"}],"creator":["Marisa Conner"],"publisher":{"@type":"Organization","name":"The Exchange Newsroom","logo":""},"keywords":["aafes","military","the army &amp; air force exchange service"],"dateCreated":"2023-06-01T17:30:48Z","datePublished":"2023-06-01T17:30:48Z","dateModified":"2023-06-01T17:30:48Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Army &#038; Air Force Exchange Service Production Starring Military Senior Enlisted Leaders Recognized for Excellence\",\"url\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2023\\\/06\\\/01\\\/army-air-force-exchange-service-production-starring-military-senior-enlisted-leaders-recognized-for-excellence\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/2023\\\/06\\\/01\\\/army-air-force-exchange-service-production-starring-military-senior-enlisted-leaders-recognized-for-excellence\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/06\\\/LIT-Awards-_-2023.jpg?w=150&h=150&crop=1\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/publicaffairs-sme.com\\\/ExchangePost\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2023\\\/06\\\/LIT-Awards-_-2023.jpg\"},\"articleSection\":\"Awards\",\"author\":[{\"@type\":\"Person\",\"name\":\"Marisa Conner\"}],\"creator\":[\"Marisa Conner\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"The Exchange Newsroom\",\"logo\":\"\"},\"keywords\":[\"aafes\",\"military\",\"the army &amp; air force exchange service\"],\"dateCreated\":\"2023-06-01T17:30:48Z\",\"datePublished\":\"2023-06-01T17:30:48Z\",\"dateModified\":\"2023-06-01T17:30:48Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/publicaffairs-sme.com\/p.js"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/06\/LIT-Awards-_-2023.jpg","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5599,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2020\/08\/18\/osby-joins-the-army-air-force-exchange-service-as-senior-enlisted-advisor\/","url_meta":{"origin":9302,"position":0},"title":"Osby Joins the Army &#038; Air Force Exchange Service as Senior Enlisted Advisor","author":"Tech. Sgt. Marianique Santos","date":"August 18, 2020","format":false,"excerpt":"DALLAS \u2013\u00a0The Army & Air Force Exchange Service is welcoming Air Force Chief Master Sgt. Kevin Osby as its senior enlisted advisor. In his role at the Department of Defense\u2019s largest retailer, Osby serves as the focal point for communication between Exchange leadership and Army and Air Force active duty,\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/08\/CMSgt-Kevin-Osby-1-e1597770267647.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/08\/CMSgt-Kevin-Osby-1-e1597770267647.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/08\/CMSgt-Kevin-Osby-1-e1597770267647.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/08\/CMSgt-Kevin-Osby-1-e1597770267647.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":10415,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2024\/06\/24\/army-air-force-exchange-service-welcomes-new-senior-enlisted-advisor\/","url_meta":{"origin":9302,"position":1},"title":"Army &#038; Air Force Exchange Service Welcomes New Senior Enlisted Advisor","author":"Marisa Conner","date":"June 24, 2024","format":false,"excerpt":"DALLAS \u2013 The Department of Defense\u2019s largest military exchange has a new Senior Enlisted Advisor as Air Force Chief Master Sgt. Richard Martinez assumes the position charged with serving as the liaison between the Army & Air Force Exchange Service and active-duty service members; National Guard members; Reservists; family members;\u2026","rel":"","context":"In &quot;EG&quot;","block_context":{"text":"EG","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/directorates\/eg\/"},"img":{"alt_text":"Army & Air Force Exchange Service Welcomes New Senior Enlisted Advisor","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/06\/ExPost-WelcomeChief-e1719243055188.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/06\/ExPost-WelcomeChief-e1719243055188.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/06\/ExPost-WelcomeChief-e1719243055188.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2024\/06\/ExPost-WelcomeChief-e1719243055188.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":5956,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2020\/11\/04\/exchange-to-host-medal-of-honor-recipients-throughout-november-on-chief-chat\/","url_meta":{"origin":9302,"position":2},"title":"Exchange to Host Medal of Honor Recipients Throughout November on \u2018Chief Chat\u2019","author":"Julie Mitchell","date":"November 4, 2020","format":false,"excerpt":"Facebook Live Series Is Part of Military Resale\u2019s \u2018In Recognition Of\u2019 Event to Honor All Who Served DALLAS \u2013 The Army & Air Force Exchange Service and military resale are paying tribute to our Nation\u2019s heroes with a chance to hear their extraordinary stories of valor firsthand. \u201cChief Chat,\u201d the\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/11\/NewsroomSpecialChiefChatFeature-e1604516452315.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/11\/NewsroomSpecialChiefChatFeature-e1604516452315.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/11\/NewsroomSpecialChiefChatFeature-e1604516452315.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/11\/NewsroomSpecialChiefChatFeature-e1604516452315.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":6217,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/01\/06\/exchanges-military-exclusive-chief-chat-continues-to-bring-military-community-together-in-2021\/","url_meta":{"origin":9302,"position":3},"title":"Exchange\u2019s Military-Exclusive \u2018Chief Chat\u2019 Continues to Bring Military Community Together in 2021","author":"Marisa Conner","date":"January 6, 2021","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service is extending its popular \u201cChief Chat\u201d Facebook live series into 2021, giving the military community exclusive access to military leaders, war heroes, Hollywood A-listers, athletes, musicians and more. 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Kevin Osby, the Exchange\u2019s senior enlisted advisor, hosts\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/ChiefChat-1-e1609947473459.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/ChiefChat-1-e1609947473459.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2021\/01\/ChiefChat-1-e1609947473459.jpg?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":2916,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2018\/10\/26\/chief-master-sergeant-of-the-air-force-wright-gets-firsthand-look-at-exchange-operations\/","url_meta":{"origin":9302,"position":4},"title":"Chief Master Sergeant of the Air Force Wright Gets Firsthand Look at Exchange Operations","author":"Sgt. 1st Class Tim Meyer","date":"October 26, 2018","format":false,"excerpt":"DALLAS \u2013\u00a0Chief Master Sergeant of the Air Force Kaleth O. Wright made his first visit to the Army & Air Force Exchange Service headquarters Oct. 25 for an in-depth look at how the Department of Defense\u2019s oldest retailer serves Airmen, Soldiers and their families. 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