{"id":9724,"date":"2023-10-27T16:25:48","date_gmt":"2023-10-27T16:25:48","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/ExchangePost\/?p=9724"},"modified":"2023-10-27T16:25:48","modified_gmt":"2023-10-27T16:25:48","slug":"make-your-list-check-it-twice-exchange-launches-holiday-toy-book-launch","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/10\/27\/make-your-list-check-it-twice-exchange-launches-holiday-toy-book-launch\/","title":{"rendered":"Make Your List, Check it Twice! Exchange Launches Holiday Toy Book Launch"},"content":{"rendered":"<p><strong>DALLAS \u2013 <\/strong>The Army &amp; Air Force Exchange Service is kicking off the holiday shopping season with its annual holiday Toy Book, <a href=\"https:\/\/flic.kr\/p\/2pc6hhk\">giving military shoppers an exclusive look ahead at the season\u2019s hottest toys at military-exclusive pricing, always tax-free<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"9729\" data-permalink=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/10\/27\/make-your-list-check-it-twice-exchange-launches-holiday-toy-book-launch\/toybook-2\/\" data-orig-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/10\/ToyBook-1-e1698423744189.jpg\" data-orig-size=\"1000,667\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Make Your List, Check it Twice! Exchange Launches Holiday Toy Book Launch\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/10\/ToyBook-1-e1698423744189.jpg?w=300\" data-large-file=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/10\/ToyBook-1-e1698423744189.jpg?w=1000\" class=\" wp-image-9729 aligncenter\" src=\"https:\/\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/10\/ToyBook-1-e1698423744189.jpg\" alt=\"Make Your List, Check it Twice! Exchange Launches Holiday Toy Book Launch\" width=\"506\" height=\"338\" \/><\/p>\n<p>This year\u2019s <a href=\"https:\/\/weeklyad.shopmyexchange.com\/view\/1038893463\/\">Toy Book<\/a> highlights trending toys and games for children of all ages including:<\/p>\n<ul>\n<li>Furby interactive plush toy (Promotion $55.96, Regular $66.95)<\/li>\n<li>Spiderman Crawl &#8216;N Blast Spider action figure (Promotion $39.96, Regular $49.95)<\/li>\n<li>Monopoly Chance board game (Promotion $15.96, Regular $19.95)<\/li>\n<li>LEGO Marvel Super Heroes Captain America Construction Figure (Promotion $26.39, Regular $32.99)<\/li>\n<li>Holiday Barbie doll (Promotion $35.96, Regular $44.95)<\/li>\n<li>Gabby\u2019s Dollhouse Gabby Cat Friend Ship (Promotion $47.96, Regular $59.95)<\/li>\n<\/ul>\n<p>Shoppers can browse the Toy Book at <a href=\"https:\/\/weeklyad.shopmyexchange.com\/view\/1038893463\/\">weeklyad.shopmyexchange.com\/view\/1038893463\/<\/a> to view in-store deals and online-exclusive prices. Toy Book prices are valid from Oct. 27 through Nov. 22.<\/p>\n<p>MILITARY STAR<sub>\u00ae<\/sub> cardholders shopping the Toy Book in-store or at <a href=\"http:\/\/www.shopmyexchange.com\">ShopMyExchange.com<\/a> can also receive a $10 Exchange gift card on select toy purchases of $50 or more made with their MILITARY STAR card. Some exclusions apply. For information about the card, visit <a href=\"https:\/\/aafes.media\/MilStarPA\">https:\/\/aafes.media\/MilStarPA<\/a>.<\/p>\n<p>Beginning Oct. 27, shoppers can also enter for a chance to win their share of $6,000 in toys and games in the Exchange\u2019s Toy Book sweepstakes. Authorized military shoppers ages 18 and older can visit <a href=\"http:\/\/www.shopmyexchange.com\/sweepstakes\">ShopMyExchange.com\/sweepstakes<\/a> through Nov. 22 to enter to win of the 85 prizes.<\/p>\n<p>\u201cThe Toy Book has arrived just in time for military kids to create their wish lists this holiday season,\u201d said Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor. \u201cThe Exchange Toy Book celebrates America\u2019s youngest heroes who serve our country all year long.\u201d<\/p>\n<p>Department of Defense and Coast Guard civilians and retirees and honorably discharged Veterans who have confirmed their eligibility to shop online may also shop these deals. Veterans can visit <a href=\"https:\/\/aafes.media\/paveterans\">https:\/\/aafes.media\/paveterans<\/a> to learn more. DoD civilians can visit <a href=\"https:\/\/aafes.media\/cacbenefitspa\">https:\/\/aafes.media\/cacbenefitspa<\/a>.<\/p>\n<p><strong>Facebook-friendly version: <\/strong>Make your list and check it twice! Military shoppers can check out the Exchange\u2019s 2023 Toy Book to get holiday shopping inspiration for their favorite military kids! Shoppers can also enter the Toy Book sweepstakes through Nov. 22 for a chance to win one of 85 trending toys or games. Read more: <a href=\"https:\/\/wp.me\/p9Q7PG-2wQ\">https:\/\/wp.me\/p9Q7PG-2wQ<\/a>.<\/p>\n<p style=\"text-align: center;\">&#8212; 30 &#8212;<\/p>\n<p>Since 1895, the Army &amp; Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 54<sup>th<\/sup>-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.5 billion in earnings for critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at <a href=\"http:\/\/www.shopmyexchange.com\">http:\/\/www.shopmyexchange.com<\/a> or follow us on Twitter at <a href=\"https:\/\/twitter.com\/ExchangePAO\">https:\/\/twitter.com\/ExchangePAO<\/a>.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n<p><strong>Media Notes:<\/strong><\/p>\n<p>For more information or to schedule an interview with an Exchange representative please contact Keiana Holleman, 214-312-6514 or <a href=\"mailto:hollemankl@aafes.com\">hollemankl@aafes.com<\/a>.<\/p>\n<p>Follow the Exchange:<\/p>\n<p>Facebook:\u00a0 <a href=\"http:\/\/www.facebook.com\/shopmyexchange\/\">www.facebook.com\/shopmyexchange<\/a><\/p>\n<p>Twitter:\u00a0 <a href=\"https:\/\/twitter.com\/shopmyexchange\">https:\/\/twitter.com\/shopmyexchange<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/shopmyexchange\/\">@shopmyexchange<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS \u2013 The Army &amp; Air Force Exchange Service is kicking off the holiday shopping season with its annual holiday Toy Book, giving military shoppers an exclusive look ahead at the season\u2019s hottest toys at military-exclusive pricing, always tax-free. This year\u2019s Toy Book highlights trending toys and games for children of all ages including: Furby [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9728,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[25],"tags":[160,207,35,39],"class_list":["post-9724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press_releases","tag-aafes","tag-holiday-shopping","tag-military","tag-the-army-air-force-exchange-service"],"parsely":{"version":"1.1.0","canonical_url":"http:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/10\/27\/make-your-list-check-it-twice-exchange-launches-holiday-toy-book-launch\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Make Your List, Check it Twice! 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The Toy Book highlights trending toys and games for children of all ages including: Baby Alive Princess Ellie Grows Up\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2022\/10\/WK86_TOYBOOK_COVER_Page_01-e1666719293163.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":7216,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2021\/10\/28\/toy-glory-exchange-toy-book-highlights-2021s-best-picks-for-military-kids\/","url_meta":{"origin":9724,"position":1},"title":"Toy Glory! Exchange Toy Book Highlights 2021\u2019s Best Picks for Military Kids","author":"Keiana Holleman","date":"October 28, 2021","format":false,"excerpt":"DALLAS \u2013 The Army & Air Force Exchange Service\u2019s annual holiday Toy Book is back with tons of toys and exclusive savings for military shoppers\u2014just in time for military kids to create their wish lists. The Toy Book features the latest toys and games for children of all ages. The\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"Toy Glory! 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Army &#038; Air Force Exchange Service Highlights Season\u2019s Best Picks for Military Kids","author":"Marisa Conner","date":"October 19, 2020","format":false,"excerpt":"DALLAS \u2013 Military kids can discover the hottest holiday toys in the Army & Air Force Exchange Service\u2019s 2020 Toyshop toy book, including a selection hand-picked by the XKids, the Exchange\u2019s team of 14 pint-sized toy experts ranging in age from 7-and-a-half months to 13 years old. Packed with nearly\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2020\/10\/50505740453_4bf76488b7_k-1-e1603127221590.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":9404,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2023\/07\/17\/exchange-celebrates-christmas-in-july-with-military-exclusive-toy-savings\/","url_meta":{"origin":9724,"position":3},"title":"Exchange Celebrates Christmas in July with Military-Exclusive Toy Savings","author":"Marisa Conner","date":"July 17, 2023","format":false,"excerpt":"DALLAS \u2013 Military families don\u2019t have to wait for winter to get holiday deals when they shop with the Army & Air Force Exchange Service this summer. Through Aug. 3, the Exchange is offering military-exclusive deals on the hottest toys, with in-store and online savings up to 50% on brands\u2026","rel":"","context":"In &quot;MD&quot;","block_context":{"text":"MD","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/directorates\/md\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/07\/Christmas-in-July-Promotion.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/07\/Christmas-in-July-Promotion.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/07\/Christmas-in-July-Promotion.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2023\/07\/Christmas-in-July-Promotion.jpg?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":1087,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2017\/10\/23\/exchange-helps-military-children-build-their-holiday-wish-lists-with-2017-toyland-toy-book\/","url_meta":{"origin":9724,"position":4},"title":"Exchange Helps Military Children Build Their Holiday Wish Lists with 2017 Toyland Toy Book","author":"Marisa Conner","date":"October 23, 2017","format":false,"excerpt":"DALLAS \u2013 Service members and their families can take the guesswork out of choosing holiday gifts for their children with the Army & Air Force Exchange Service\u2019s 2017 Toyland toy book, which features a special assortment of toys tested by military children. Available now at select continental United States Exchange\u2026","rel":"","context":"In &quot;Press Releases&quot;","block_context":{"text":"Press Releases","link":"https:\/\/publicaffairs-sme.com\/ExchangePost\/category\/categories\/press_releases\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/publicaffairs-sme.com\/ExchangePost\/wp-content\/uploads\/sites\/3\/2017\/10\/00001-1-248x300.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":11733,"url":"https:\/\/publicaffairs-sme.com\/ExchangePost\/2025\/10\/22\/sleigh-the-holidays-with-the-army-air-force-exchange-service-toy-book\/","url_meta":{"origin":9724,"position":5},"title":"Sleigh the Holidays with the Army &amp; Air Force Exchange Service Toy Book","author":"Karrington Bradley","date":"October 22, 2025","format":false,"excerpt":"DALLAS \u2013 From action figures to playsets, the Army & Air Force Exchange Service\u2019s annual Toy Book is the ultimate gift guide for military shoppers looking play nice with their wallets. 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