Exchange Rolling Out New Truck Wrap Ahead of 124th Army-Navy Game


In anticipation of the 124th Army-Navy Game on Dec. 9 in New England, the Army & Air Force Exchange Service is launching a special message to service members, military families and Veterans with the help of a 53-foot rolling billboard.

An Exchange trailer, wrapped with a design featuring the Boston skyline and “Where Heroes Make History” in Constitution-style font, reminds the military community that their lifelong Exchange benefit delivers tax-free shopping and military-exclusive pricing.

The trailer wrap was designed by the Exchange’s Corporate Communication Specialist Ryan Smith.

“Boston has a rich American history and the old-style font and weathered paper texture on the wrap is a nod to the patriots of that era,” Smith said. “The ‘Where Heroes Make History’ theme speaks to the heroes playing in the game, those that shop the Exchange and those serving or have served.”

The trailer, based out of the Exchange’s Dan Daniel Distribution Center in Newport News, Virginia, delivers needed tastes of home to stores, including Forts Liberty, Moore, Belvoir and more.

This is the sixth year the Exchange is a participating partner of the Army-Navy Game presented by USAA. Thousands of Cadets, Midshipmen and fans at Gillette Stadium in Foxborough, Massachusetts, along with the millions who will tune in to the game on CBS, will hear the Exchange’s relevancy message of supporting service members wherever they go.

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  1. Jennifer Hensley on September 11, 2023 at 10:36 pm

    The new wrap looks amazing! I can’t wait to see it during the game; will be tuning in from Korea! 🙂

  2. Gayle L Middaugh on September 15, 2023 at 4:30 pm

    I really like the design. Very nice Ryan Smith!

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