Four Exchanges Awarded Director/CEO Cup as Top Stores Worldwide

Director CEO Graf

The Retail Food and Services Managers Conference started with a bang with the awarding of the Director/CEO Cup, the Exchange’s highest honor.

One store in each size category (mega, large, medium and small) was crowned the winner, with one runner-up per category, as well.

Region senior vice presidents submitted nominations for Exchanges in each of the size categories, which are based on sales volume. The winning stores were selected on five criteria: evaluation of customer experience, leadership, business results, marketing efforts and community presence.

The Director/CEO Cup winners are:

Mega Category

Winner: Grafenwoehr Consolidated Exchange (Europe)

Runner-up: USAG Humphreys (Pacific)

From left: Director/CEO Tom Shull; Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor; the Grafenwoehr Consolidated team; Jason Rosenberg, president; and Marla Randolph, executive vice president and chief operations officer.

Large Category

Winner: Fort Eisenhower/Dobbins ARB/Camp Merrill (Eastern)

Runner-up: Joint Base Elmendorf-Richardson (Western)

From left: Director/CEO Tom Shull; Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor; LaToya Harris, Fort Eisenhower Exchange general manager; Carnetta Florence, Fort Eisenhower Exchange food court manager; Frank Marquez, Fort Eisenhower Exchange main store manager; Estella Gholston, Dobbins ARB Exchange main store manager; Jason Rosenberg, president; and Marla Randolph, executive vice president and chief operations officer.

Medium Category

Winner: U.S. Military Academy (Eastern)

Runner-up: Yokota AB/Camp Fuji (Pacific)

From left: Director/CEO Tom Shull; Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor; Julissa Pettway, USMA Exchange general manager; Barbara Rodriguez, Fort Hamilton Exchange main store manager; Ruth Freeman, West Point  Exchange main store manager; Jason Rosenberg, president; and Marla Randolph, executive vice president and chief operations officer.

Small Category

Winner: Edwards AFB (Western)

Runner-up: Kunsan AB (Pacific)

From left: Director/CEO Tom Shull; Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor; Tiffany Duque, Edwards AFB Exchange services business manager; Robert Rice, West Coast regional vice president; Courtney Escobedo, Edwards AFB Exchange general manager; Jason Rosenberg, president; and Marla Randolph, executive vice president and chief operations officer.

“The best-performing Exchange stores always exemplify our core values of family serving family, respect everyone and courage to use good judgment,” said Exchange Director/CEO Tom Shull. “Congratulations to the winning Exchanges. The steadfast and selfless service of these extraordinary teams leaves an indelible mark on the communities they are honored to serve. They are truly the best of the best.”

Winning stores received a prize of $1,500 to $7,500, depending on the size category, while runners-up received prizes of $750 to $3,750.

Check out all the coverage from the 2024 RFSM conference:

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6 Comments

  1. Julie Mitchell on March 25, 2024 at 5:27 pm

    Congratulations to all!

  2. Sharon Whoolery on March 25, 2024 at 8:10 pm

    Congratulations to ALL.

  3. Carol Chavez on March 26, 2024 at 5:22 am

    Congratulations!!!

  4. BONITA GATEWOOD on March 26, 2024 at 6:31 am

    Congratulation to All!!

  5. Lucinda Brooks on March 27, 2024 at 11:32 am

    Congratulations to all!!!

  6. Sheryl de Vera on March 27, 2024 at 12:08 pm

    Congratulations!!

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