{"id":1579,"date":"2014-03-19T17:33:26","date_gmt":"2014-03-19T22:33:26","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=1579"},"modified":"2014-03-19T17:35:40","modified_gmt":"2014-03-19T22:35:40","slug":"army-air-force-exchange-service-launches-disney-at-the-exchange","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=1579","title":{"rendered":"Army & Air Force Exchange Service Launches \u2018Disney at the Exchange\u2019"},"content":{"rendered":"

\"Disney<\/a><\/p>\n

Dedicated Section, Featuring Disney, Marvel and Star Wars Products, Unveiled at Army Posts and Air Force Bases Globally<\/span><\/span><\/span><\/i><\/b><\/p>\n

DALLAS \u2013<\/b> A cast of Disney, Marvel and Star Wars<\/i> brands is joining forces with the Army & Air Force Exchange Service to bring special, dedicated sections to select Exchanges starting March 21.\u00a0 <\/span><\/span><\/span><\/p>\n

These standalone sections, called \u201c<\/span>Disney at the Exchange<\/span><\/a>,\u201d showcase merchandise from Disney Consumer Products, including characters from Disney Junior, Disney<\/span>\u009fPixar and Disney Princess, as well as Marvel and Star Wars <\/i>properties. By this summer, military shoppers at 15 installations, from California to Japan, will find a wide selection of their favorite characters at the Exchange. The \u201cDisney at the Exchange\u201d assortment will include dolls, action figures, role play items and clothing, as well as toys and other merchandise tied to current Walt Disney Company theatrical releases and television content. <\/span><\/span><\/span><\/p>\n

\u201cWith stores in 31 countries and all 50 states, the Exchange brings a taste of home to every member of the military family,\u201d said Col. Tom Ockenfels, the Exchange\u2019s chief of staff. \u201cBringing Disney into Exchanges is another example of our continuing desire to deliver top brands directly to military shoppers around the world.\u201d<\/span><\/span><\/span><\/p>\n

These new sections, with an average size of 627 square feet, have signage featuring Disney, Marvel and Star Wars <\/i>logos and beloved character imagery throughout. <\/span><\/span><\/span><\/p>\n

\u201cThe Walt Disney Company is proud to support the U.S. Armed Services, and it is an honor to bring the magic of Disney, Marvel and Star Wars<\/i> characters and their cherished stories to service men, women and families around the world through this collaboration,\u201d said Josh Silverman, executive vice president of global licensing, Disney Consumer Products.<\/span><\/span><\/span><\/p>\n

The Exchange will open \u201cDisney at the Exchange\u201d at 11 locations in the continental United States on March 21. Locations include:<\/span><\/span><\/span><\/p>\n