{"id":2235,"date":"2015-12-14T10:25:13","date_gmt":"2015-12-14T16:25:13","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=2235"},"modified":"2015-12-14T10:25:13","modified_gmt":"2015-12-14T16:25:13","slug":"exchanges-at-four-army-posts-unveil-new-look-in-time-for-the-holidays","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=2235","title":{"rendered":"Exchanges at Four Army Posts Unveil New Look In Time for the Holidays"},"content":{"rendered":"

DALLAS \u2013 <\/b>The Army & Air Force Exchange Service cut the ribbon on four updated stores at Army posts across the United States, bringing a modern shopping experience to military communities just in time for the holidays.\u00a0<\/span><\/span><\/span><\/p>\n

Exchanges at <\/span>Fort Carson, Colo.<\/span><\/a>, <\/span>Fort Campbell, Ky.<\/span><\/a>, and <\/span>Fort Bliss, Texas<\/span><\/a>, celebrated their grand reopenings Nov. 13, while the <\/span>Exchange at Fort Leonard Wood, Mo.<\/span><\/a>, unveiled its new look Nov. 24. The upgrades are part of the Exchange\u2019s ongoing effort to improve the shopping experience for military customers.\u00a0<\/span><\/span><\/span><\/p>\n

A<\/span><\/span><\/span>ll four renovated stores feature a more customer-friendly layout, flooring, paint, signing, fixtures and more. Name brands are prominently featured throughout each store as well. These projects were accomplished under the Exchange strategic initiative to optimize store layouts to prominently feature major brands and enhance merchandise adjacencies.<\/span><\/span><\/span><\/p>\n

\"Fort<\/a>The Exchanges all feature BE FIT concept shops, stocked with men\u2019s and women\u2019s athletic wear and footwear from name brands like Nike, Under Armour, Adidas and more. The look and feel of the BE FIT section resembles big-box sporting good stores shoppers find outside the gate.\u00a0<\/span><\/span><\/span><\/p>\n

“The Exchange is committed to providing a modern shopping experience with products and brands our customers tell us they desire,\u201d said Mike Smietana, Exchange Real Estate Directorate vice president. \u201cService members, military families and retirees deserve inviting places to shop\u2014and these updated stores certainly measure up.\u201d\u00a0\u00a0\u00a0<\/span><\/span><\/span><\/p>\n

All told, the renovations included:<\/span><\/span><\/span><\/p>\n