{"id":228,"date":"2011-05-12T16:56:14","date_gmt":"2011-05-12T21:56:14","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=228"},"modified":"2011-05-13T08:33:22","modified_gmt":"2011-05-13T13:33:22","slug":"new-shopymexchange-com-partnership-brings-fashion-home","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=228","title":{"rendered":"New shopmyexchange.com partnership brings fashion home"},"content":{"rendered":"

MEDIA CONTACT:\u00a0Deonna McGary
\nMEDIA ADVISORY: 11-024
\nRELEASE DATE:\u00a0May 11,\u00a02011<\/p>\n

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DALLAS \u2013 <\/strong>The shopmyexchange.com website is becoming more fashion forward with a renewed focus on the latest trends in handbags and accessories. Thanks to a new partnership with Coach, military patrons are now able to carry away the season\u2019s newest fashion for a reasonable price.<\/p>\n

The new Coach sub-site<\/a> provides access to a full assortment of handbags, footwear and watches.<\/p>\n

If initial sales are any indication, the Coach assortment is receiving rave reviews. In fact, since launching May 3rd<\/sup>, more than 700 handbags, 121 pairs of shoes and 43 watches were ordered in just the first 6 days of operation.<\/p>\n

\u201cThe Exchange is constantly seeking ways to provide greater value to military patrons through unique partnerships,\u201d said the Army and Air Force Exchange Service Chief of Staff Col. Virgil Williams. \u201cThis latest venture is just another example of how military patrons can \u2018clutch\u2019 onto great items at outstanding prices when they shop the Exchange online store.\u201d<\/p>\n

Authorized shoppers can access the latest collection from Coach by going to shopmyexchange.com<\/a> and selecting the Coach Store listed under the \u201cClothing and Accessories\u201d tab.<\/p>\n

\u00a0— 30 —<\/p>\n

\u00a0The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Family and Morale, Welfare and Recreation (FMWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http:\/\/www.shopmyexchange.com<\/span>.<\/p>\n

\u00a0###<\/p>\n

\u00a0Media Notes:<\/strong><\/p>\n

\u00a0<\/strong>For more information or to schedule an interview with an Exchange representative please contact Deonna McGary, 214-312-2132 or mcgarydd@aafes.com.<\/p>\n\t

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