{"id":40,"date":"2010-09-29T17:14:20","date_gmt":"2010-09-29T17:14:20","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=40"},"modified":"2010-09-29T17:14:20","modified_gmt":"2010-09-29T17:14:20","slug":"new-look-same-benefit","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=40","title":{"rendered":"New Look, Same Benefit"},"content":{"rendered":"

MEDIA CONTACT:<\/strong> STAFF SGT. LEWIS HILBURN<\/a>
\nMEDIA ADVISORY:<\/strong> 10-038
\nRELEASE DATE:<\/strong> August 2010<\/p>\n

New Look, Same Benefit<\/strong><\/p>\n

DALLAS \u2013 <\/strong>When the Army & Air Force Exchange Service unveils its new brand at Tinker Air Force Base on September 17th<\/sup>, it will usher in a new era for Exchange shoppers far beyond the plains of Oklahoma.<\/p>\n

\u201cEven though there\u2019s a new look, customers around the world will still receive the same competitively-priced products and tax-free shopping they\u2019ve come to expect from their Exchange benefit,\u201d said the Army & Air Force Exchange Service\u2019s Senior Enlisted Advisor Chief Master Sgt. Jeffry Helm. \u201cRegardless of the appearance, the benefit remains the same.\u201d<\/p>\n

The upgrade is happening everywhere the Exchange has a presence, including shoppers\u2019 mailboxes and computers as the website changes to www.shopmyexchange.com<\/a> and advertisements, tabloids and catalogs display a brand new \u2018X\u2019 logo.<\/p>\n

\u201cThe \u2018X\u2019 simplifies the many terms Army and Air Force Exchanges have been known as throughout the years,\u201d said Helm. \u201cThis endeavor marks the end of Post Exchange, Base Exchange, AAFES, \u2018AFEES,\u2019 PX and BX confusion. Now, the \u2018Exchange\u2019 stands ready to meet all authorized shoppers\u2019 needs.\u201d<\/p>\n\t

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