{"id":778,"date":"2012-05-15T15:59:40","date_gmt":"2012-05-15T20:59:40","guid":{"rendered":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=778"},"modified":"2012-05-15T15:59:40","modified_gmt":"2012-05-15T20:59:40","slug":"travis-afb-brand-opening-a-smashing-success","status":"publish","type":"post","link":"https:\/\/publicaffairs-sme.com\/pressrelease\/?p=778","title":{"rendered":"Travis AFB Brand Opening a Smashing Success"},"content":{"rendered":"

MEDIA CONTACT:\u00a0Chris Ward
\nMEDIA ADVISORY: 12-025
\nRELEASE DATE:\u00a0May 15,\u00a02012<\/p>\n

\"\"<\/a><\/p>\n

DALLAS \u2013 <\/strong>On a beautiful, sun-kissed California morning, military shoppers at Travis AFB welcomed the much anticipated opening of a new Exchange<\/a> experience. With the May 4 ribbon cutting, the renovated and rebranded Exchange greeted excited shoppers who scooped up TVs, iPads and much more to drive sales up 113 percent over the same day last year.<\/p>\n

Less than a year after the renovation began, the Exchange boasts fresh new colors, textures and graphics. As with all newly renovated Exchanges, the Travis location features a new layout divided into three major merchandise categories \u2013 Home, Life and Style.<\/p>\n

\u201cI\u2019ve worked at the Pentagon and seen construction projects smaller than this one last ten years,\u201d said Travis AFB 60th<\/sup> Air Mobility Wing Commander Col. Dwight Sones. \u201cWe are extremely proud to have this brand new Exchange knowing it\u2019s not only taking care of our Airmen but those outside the gate as well.\u201d<\/p>\n

Shoppers anxious to take advantage of the myriad of great deals that were part of the opening weekend piled in as soon as the ribbon was cut<\/a>. And based on their reactions, and sales, the store more than met their expectations.<\/p>\n

\u201cI think it\u2019s just beautiful and I\u2019m very excited about it,\u201d said Staff. Sgt. Amy Riley. \u201cThe layout is great and so is the product selection. The displays are awesome and it\u2019s very nice and open so it\u2019s much easier to find everything.\u201d<\/p>\n

\u201cI love it,\u201d said retired Army Master Sgt. Michael Pedia. \u201cI have always appreciated the Exchange and the service that it provides to servicemembers. I always make it a point to find the associates and thank them for what they do. And now this new store \u2013 I\u2019m a big fan.\u201d<\/p>\n

The rebranding effort, which is being rolled out to all Exchanges, is designed to provide shoppers with a fresh, updated shopping experience for all the things they need to outfit their unique lifestyle. Combining lively colors and imagery, bold shop design statements, polished floors and a new way to navigate through the store, the concept provides Exchange customers with a best-in-class shopping experience.<\/p>\n

The branding team now moves on to Fort Bragg for a June 1 christening of the first Army Exchange to receive the new design.<\/p>\n

— 30 —<\/p>\n

The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http:\/\/www.shopmyexchange.com<\/span>.<\/p>\n

###<\/p>\n

Media Notes:<\/strong><\/p>\n

For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or wardchr@aafes.com.<\/p>\n\t

\n\t