MEDIA CONTACT:\u00a0Chris Ward
\nMEDIA ADVISORY: 12-044
\nRELEASE DATE:\u00a0Sept. 4,\u00a02012<\/p>\n
DALLAS \u2013 <\/strong>The Army & Air Force Exchange Service is asking military shoppers to determine which Exchange Value representative that most relates to their relationship with the Exchange.<\/p>\n Since Feb. 24, a retiree<\/a>, newly enlisted<\/a>, career military<\/a>, Officer<\/a>, reservist<\/a> and spouse<\/a> have each highlighted the unique needs and wants of Exchange shoppers. Video introductions of all representatives can be seen at www.shopmyexchange.com\/PatriotFamily<\/a>.<\/p>\n Now that all five personalities have been introduced in commercials and print, the Exchange is asking shoppers to write a short 220-500 word essay on which Exchange Value representative they feel best depicts their lifestyle and how they identify with their preferred individual.<\/p>\n Contest is open until Oct. 4, 2012. Submissions will be judged on creativity, style and the ability of the entry to convey a connection to an Exchange Value Representative. One winner from each represented category will be chosen to receive a $500 Exchange gift card.<\/p>\n The contest is open to all military and DoD ID card holders 18-years-old and older. Contest entry details, and complete contest rules are available at http:\/\/www.shopmyexchange.com\/Community\/patriotfamily\/contests.htm<\/a>. \u00a0\u00a0<\/p>\n — 30 —<\/p>\n The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. \u00a0The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http:\/\/www.shopmyexchange.com<\/a><\/span>.<\/p>\n ###<\/p>\n Media Notes:<\/strong><\/p>\n For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or wardchr@aafes.com.<\/p>\n\t