DALLAS – On the heels of the launch of the Veterans online shopping benefit, the Army & Air Force Exchange Service saw record sales over the Black Friday weekend. From Friday through Sunday sales of more than $32 million signified a 93 percent increase from a year ago.
The Exchange’s previous record day for online sales was on Black Friday in 2016 with $8.5 million, which was shattered this year with $17 million in sales.
“We invested heavily in ShopMyExchange.com and shoppers are noticing the difference,” said Exchange Director/CEO Tom Shull. “We are thrilled so many Veterans are coming back home to their military family and excited about the value their involvement is providing all authorized military Exchange shoppers.”
According to Adobe Analytics, which measures transactions at the largest 100 U.S. web retailers, Black Friday and Thanksgiving online sales were up 17.9 percent industry-wide. During this same period, the Exchange saw online sales increase 116 percent.
Veterans can verify their eligibility to immediately begin shopping online by visiting ShopMyExchange.com/Veterans. As seen over Black Friday weekend, Veterans shopping online is paying dividends in the form of a stronger Exchange benefit as offerings improve and increased demand generates additional funds critical military Quality-of-Life programs, including school lunches for Warfighters’ children overseas, child development centers, fitness centers, youth programs on Army garrisons, Air Force Outdoor Recreation programs, and more.
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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 56th-largest retailer in the United States. Its earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-3861 or [email protected].
Follow the Exchange:
Facebook: www.facebook.com/shopmyexchange
Twitter: https://twitter.com/shopmyexchange
Instagram: @shopmyexchange