Exchange Senior Enlisted Advisor Pumps Up BE FIT Options at Holloman AFB

HOLLOMAN AIR FORCE BASE – The Army & Air Force Exchange Service’s senior enlisted advisor is ensuring Airmen and military families stay ready and resilient with BE FIT options in Holloman’s restaurants, Expresses and main Exchange.

During his July 24 visit to Holloman AFB, Air Force Chief Master Sgt. Luis Reyes toured the Exchange food court, main store and Expresses, as well as the White Sands troop store, for a firsthand look at BE FIT options, dedicated to military readiness. While at Holloman, Reyes had a chance to sit down with senior non-commissioned officers to hear their feedback on the Exchange. Reyes also met with 49th Force Support Squadron commander Maj. Megan Pflug to discuss how the 123-year-old Department of Defense retailer’s healthy initiatives help Airmen stay mission-ready.

“The Exchange is committed to support the readiness and resiliency of Holloman Airmen,” said Reyes, one of about 30 active-duty service members assigned to the Exchange. “As a partner in the Air Force Smarter Fueling initiative, we are leaning forward to provide better-for-you dining, snacking and shopping at Exchange restaurants, Expresses and main stores.”

All of Holloman Air Force Base’s restaurants offer better-for-you choices, Reyes said, including Subway, Charleys Philly Steaks and Popeyes. The updated mini mall also features a revamped Express stocked with grab-and-go snacks such as hard-boiled eggs, fresh fruit and yogurt.

“The Exchange is listening to our shoppers and regularly expanding its BE FIT offerings,” Reyes said.

BE FIT is more than maintaining proper nutrition, Reyes said, noting that the Exchange has implemented an all-encompassing approach to wellness. For example, in the Main Exchange, the BE FIT shop brings athletic wear, shoes and gear together in a one-stop shop, with the look and feel of sporting goods store.

“Wellness is key to resiliency,” Reyes said. “Staying active and making better-for-you choice go hand in hand with ensuring Airmen are ready for wherever the mission takes them.”

Every time Airmen shop the Exchange, grab a snack at the Express or dine at an Exchange restaurant, they make life better at Holloman. 100 percent of Exchange earnings support Quality-of-Life programs including military uniforms at cost; school lunches below cost for Warfighters’ children overseas; Child Development Centers; Youth Programs; Fitness Centers; and career opportunities for spouses, Veterans and Wounded Warriors (the Exchange has hired 1,100 Wounded Warriors since 2010.).

“Last year, the Holloman Exchange generated more than $400,000 on behalf of Quality-of-Life programs,” Reyes said. “Shopping the Exchange makes life better for every member of the military community.”

During his visit, Reyes also thanked Exchange associates for their dedicated service.

“Since 1895, the Exchange has provided a lifeline to America’s service members and their families,” Reyes said, noting that 85 percent the Exchange 35,000-strong workforce has a military connection. “The Exchange is family serving family. Whether supporting troops downrange or here at Holloman Air Force Base, Exchange associates are there to serve those who serve!”

Facebook-Friendly Version: Chief Master Sgt. Luis Reyes, the Army & Air Force Exchange Service’s Senior Enlisted Advisor, visited Holloman AFB on July 25 and met with 49th Force Support Squadron commander Maj. Megan Pflug to discuss how the Exchange can best serve the needs of Holloman Airmen. “The Exchange is family serving family,” Reyes said. “Whether supporting troops downrange or here at Holloman Air Force Base, Exchange associates are there to serve those who serve!” Read more: https://bit.ly/2Oyco8N.

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Marisa Wolfe, 214-312-5111 or [email protected].

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