U.S. SOUTHERN COMMAND – The Army & Air Force Exchange Service’s senior enlisted advisor is making it his mission to ensure service members at U.S Southern Command have the products they need, whether shopping in-store or online.
During his Aug. 1 visit to SOUTHCOM, Air Force Chief Master Sgt. Luis Reyes toured the Express for a firsthand look at BE FIT options, dedicated to military readiness. The 123-year-old Department of Defense retailer’s healthy initiatives help service members stay mission-ready.
“The Exchange is committed to support the readiness and resiliency of troops assigned to SOUTHCOM,” said Reyes, one of about 30 active-duty service members assigned to the Exchange. “We are leaning forward to provide better-for-you options at Exchange stores.”
The SOUTHCOM Express BE FIT assortment includes grab-and-go snacks such as fresh fruit, salads and hard-boiled eggs.
Every time service members fuel up or grab a snack at the Express, they make life better for those who wear the uniform and their families. 100 percent of Exchange earnings support Quality-of-Life programs including military uniforms; school lunches for Warfighters’ children overseas; fitness centers; and career opportunities for spouses, Veterans and Wounded Warriors (the Exchange has hired more than 1,200 Wounded Warriors since 2010).
Service members can find BE FIT apparel, shoes and more online at ShopMyExchange.com. Reyes highlighted the convenience of the Exchange’s revamped online shopping site, which features 2 million items tax-free and with military-exclusive pricing. The site focuses on name brands such as Apple, Under Armour, bareMinerals and more—everything from clothing to fitness trackers to big-screen TVs. The Exchange was recently named electronics retailer of the year by New Age Electronics, and ShopMyExchange.com was ranked No. 2 for electronics by Consumer Reports—ahead of Best Buy, Walmart and Target.
“Competitive pricing and tax-free shopping make the Exchange a tremendous value for those who have earned the right to shop their Exchange,” Reyes said. “If shoppers can’t find what they need in-store, ShopMyExchange.com puts an expanded product assortment at their fingertips.”
In November, all honorably discharged Veterans were welcomed home to their military family with a lifelong online military exchange shopping benefit. All who served honorably can now shop online, tax-free, for life. Allowing honorably discharged Veterans to shop online strengthens the online experience to better serve the entire military community
“Since 1895, the Exchange has provided a lifeline to America’s service members and their families,” Reyes said, noting that 85 percent the Exchange 35,000-strong workforce has a military connection. “The Exchange is family serving family. Whether supporting troops downrange or here at SOUTHCOM, Exchange associates are there to serve those who serve!”
Facebook-friendly version: Chief Master Sgt. Luis Reyes, the Army & Air Force Exchange Service’s Senior Enlisted Advisor, visited the SOUTHCOM Express on Aug. 1 to discuss how the Exchange can best serve the needs of SOUTHCOM service members. “The Exchange is family serving family,” Reyes said. “Whether supporting troops downrange or here at SOUTHCOM, Exchange associates are there to serve those who serve!” Read more: https://bit.ly/2LYnYeU.
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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Marisa Wolfe, 214-312-5111 or [email protected].
Follow the Exchange:
Facebook: www.facebook.com/shopmyexchange
Twitter: https://twitter.com/shopmyexchange
Instagram: @shopmyexchange