Purple Up! Exchange Rewards Military Children with Free Treat on April 13

DALLAS – I scream, you scream, we all scream—for military kids.

On April 13, the Army & Air Force Exchange Service is celebrating Purple Up Day, a worldwide recognition of the strength and sacrifice of military children, by offering free treats to any child wearing purple at participating Exchange restaurants.

“Military children display an inspirational spirit in the face of adversity and sacrifice,” said Air Force Chief Master Sgt. Luis Reyes, Exchange senior enlisted advisor. “The Exchange is honored to salute the service of our Nation’s youngest heroes on Purple Up Day.”

Free treats are valid April 13 only. Any child 18 or younger who wears purple is eligible to receive one free treat while supplies last from the following participating restaurants:

  • Arby’s – chocolate chip cookie
  • Baskin-Robbins – kid’s cone
  • Burger King – vanilla soft serve
  • Charley’s Philly Steaks – small lemonade
  • Dunkin Donuts – doughnut
  • Manchu Wok – egg roll
  • Pizza Hut – five-piece cinnamon sticks
  • Popeyes – cinnamon apple pie
  • Starbucks – cake pop
  • Subway – two cookies
  • Taco Bell – cinnamon twists
  • All other restaurants – small or kid’s-size soft drink

Purple Up Day is held annually during Month of the Military Child, which recognizes the contributions of Warfighters’ children to the armed forces community. The color purple symbolizes the combined colors of all military branches: Army green, Navy blue, Marine red, Coast Guard blue and Air Force blue.

Soldiers and Airmen can contact their local Exchange for more information. Families can learn more about the Month of the Military Child and upcoming events on the Exchange’s Hub page. For information about your nearest Exchange, please visit the store locator.

Facebook-Friendly Version: I scream, you scream, we all scream—for military kids. The Army & Air Force Exchange Service is celebrating Purple Up Day on April 13 by rewarding any child who wears purple with a free treat from participating Exchange restaurants. Read more: https://wp.me/p9Q7PG-Wi

 

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.

 

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Alexandra Pirkle, 214-312-2143, or [email protected]

Follow the Exchange:

Facebook:  www.facebook.com/shopmyexchange

Twitter:  https://twitter.com/shopmyexchange

Instagram: @shopmyexchange

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