DALLAS – The Joint Base Elmendorf-Richardson Exchange has been named among the best in the world, receiving the Army & Air Force Exchange Service’s highest honor, the Director/CEO Cup.
The JBER Exchange—which operates retail stores, Expresses, specialty stores, Military Clothing stores, restaurants and more—was recognized for its exceptional service to the military community during the Department of Defense retailer’s managers’ conference in Frisco, Texas.
673rd Air Base Wing Commander Col. David Wilson wrote a letter in support of the JBER Exchange’s nomination for the award, which helped secure its win.
“Our local Exchange team consistently rises to the challenge of creating and maintaining outstanding quality of life initiatives and service support for a joint military community comprising over 38,000 Air Force and Army active-duty, veterans, retirees and family members,” Wilson wrote. “Our AAFES team is a highly valued mission partner.”
Wilson also commended the JBER Exchange for its work in opening additional services, such as micro markets, and partnering with groups across the installation for community events.
Pictured left to right: Exchange Director/CEO Tom Shull; Elmendorf Exchange Main Store Manager Edna Cofield; JBER Exchange General Manager Keola Chan; Exchange Senior Enlisted Advisor Chief Master Sgt. Kevin Osby; and Exchange Chief Operating Officer Jason Rosenberg.
“JBER Exchange associates are incredibly passionate about taking care of our shoppers,” said JBER Exchange General Manager Keola Chan. “We’re honored to be recognized and look forward to continuing to provide the best service to the best customers in the world.”
One winner and one runner-up were awarded the Director/CEO Cup in each of four size categories, based on sales volume: Super, Large, Medium and Small. The JBER Exchange was the runner-up in the Large category.
The winners were chosen from among 94 eligible stores based on customer experience, leadership, business results, marketing efforts and community presence.
Social-media-friendly version: The Joint Base Elmendorf-Richardson Exchange has been named among the best in the world! The JBER Exchange earned @shopmyexchange’s highest honor, the Director/CEO Cup, at the DoD retailer’s managers’ conference. Read more: https://wp.me/p9Q7PG-2nn.
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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 54th-largest retailer in the United States. 100% of Exchange earnings support military communities. In the last 10 years, your Exchange benefit has provided $3.5 billion in earnings for critical military Quality-of-Life programs. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Marisa Conner at 214-312-5111 or [email protected].
Follow the Exchange:
Facebook: www.facebook.com/shopmyexchange
Twitter: https://twitter.com/shopmyexchange
Instagram: @shopmyexchange