Exchange Supercharges Ahead of Nov. 11 Veterans Online Shopping Benefit Launch

DALLAS – The Army & Air Force Exchange Service’s online store at is faster, easier and more intuitive than ever following a series of customer-focused enhancements.

The improvements, launched in August, come as the Exchange prepares to welcome approximately 21 million Veteran shoppers to on Nov. 11.

While the site’s overall design is largely unchanged, several new functional improvements have been implemented to streamline the customer experience, including:

  • A re-engineered mobile site that adapts to the screens of all mobile devices.
  • Enhanced shopper capacity, with 30,000 now able to shop simultaneously and room for expansion as necessary.
  • Near-real-time inventory updates so customers always know when their item is in stock and ready to ship
  • A new sale pricing system that implements promotional prices the instant sales are effective.

“The Exchange wants to provide Veterans with the best possible service when we welcome them home to their military family,” said Chief Master Sgt. Luis Reyes, Exchange Senior Enlisted Advisor. “ provides the exceptional pricing, selection and service they remember—whether on their desktop, laptop, tablet or mobile device.”

Further online improvements are planned for 2018, including a redesigned shopping cart and checkout section.

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The Army & Air Force Exchange Service goes where Soldiers, Airmen and their families go to improve the quality of their lives through goods and services provided. Exchange earnings provide dividends to support military morale, welfare and recreation programs. The Exchange is part of the Department of Defense and is directed by a Board of Directors, responsible to the Secretaries of the Army and Air Force through the Chiefs of Staff.  To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at or follow us on Twitter at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Conner Hammett, 214-312-2714 or [email protected].

Follow the Exchange:
Instagram: @shopmyexchange

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