Exchange Revs Up Army Veteran’s 50th Birthday with $19,000 Motorcycle

Three Soldiers in uniform stand with an Army veteran behind an Indian motorcycleORLANDO, Fla. – For retired Staff Sgt. Cheryl Davis, first time was the charm.

The Army Veteran entered her first Army & Air Force Exchange Service contest earlier this year. Now, she is ready to head off into the sunset on her new motorcycle—she just needs to learn to ride it first.

“I couldn’t believe it was true,” said Davis, winner of the Exchange’s Jack Daniels Indian Motorcycle sweepstakes. “I still don’t know if it’s real yet.”

Davis, who entered to win on, got her first look at the prize, valued at $19,000, during the Exchange’s annual Express Seminar in Orlando on June 26. She received the motorcycle one day before her 50th birthday.

Chief Master Sgt. Luis Reyes, Exchange senior enlisted advisor, handed the retired Soldier the keys to her new ride and helped her celebrate.

“Real heroes shop with the Exchange, and real heroes win our sweepstakes,” Reyes said. “It is such a privilege to present this motorcycle to retired Staff Sgt. Davis, who spent 21 ½ years serving her county. She deserves this.”

Davis, who lives in Champions Gate, Fla., retired from the Army in 2014. She deployed to Iraq shortly after 9/11 and says she was grateful to the Exchange for providing comfort and a taste of home.

“The Exchange was there for me, especially right after 9/11 in Iraq,” Davis said. “We had nothing. Then, the Exchange got there and started putting up tents—I was so happy to see them.”

Nearly 11,000 Exchange shoppers—Soldiers, Airmen, retirees, family members and honorably discharged Veterans—entered the Jack Daniels Indian Motorcycle Sweepstakes. Davis says she doesn’t know how to ride, but she’s ready to learn.

“I’m so excited,” Davis said. “God blessed me with a beautiful gift for my birthday.”

Facebook-friendly version: What a birthday gift! Retired Staff Sgt. Cheryl Davis, winner of the Army & Air Force Exchange Service’s Jack Daniels Indian Motorcycle Sweepstakes, is ready to head off into the sunset on her new motorcycle, which she received the day before her 50th birthday. Read more:


— 30 —


Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.3 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at or follow us on Twitter at




Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Julie Mitchell, 214-312-3327 or

Follow the Exchange:



Instagram: @shopmyexchange

Posted in