DALLAS – In anticipation of the 127th Army-Navy Game presented by USAA, the Exchange is rolling out a new trailer wrap that puts American pride on full display.
The trailer wrap, which serves as a rolling billboard reminding Veterans of their lifelong Exchange shopping benefit, features the Exchange and Army-Navy Game logos alongside a bald eagle soaring over a football field with the American flag imprinted on its wings.
“Each year, the trailer design incorporates elements of the game’s location and any milestones that are relevant to the Exchange,” said Sandi Lute, senior vice president, brand marketing. “This year’s design celebrates America’s 250th birthday. The eagle represents the spirit of the two academies as they develop our nation’s next Army and Navy leaders. The flag honors the freedom and independence they fight to protect for all Americans. The stadium symbolizes the ‘fields of friendly strife’ of the annual matchup.”
The trailer wrap will begin its journey delivering merchandise from the Waco Distribution Center in the Central region before making its way through the Eastern Region and heading to MetLife Stadium in East Rutherford, New Jersey, for America’s Game on Dec. 12.
All honorably discharged Veterans can shop tax-free at ShopMyExchange.com for name-brand merchandise and military-exclusive pricing. Veterans can visit ShopMyExchange.com/vets for more details.
The Exchange has been a participating partner of the Army-Navy Game presented by USAA since 2018. Learn more at the Exchange’s community Hub.
Facebook-friendly version: America’s Game = new @ShopMyExchange trailer wrap. The Exchange unveiled its newly designed trailer wrap ahead of the Army-Navy Game. Learn more: https://wp.me/p9Q7PG-3hk
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Since 1895, the Army & Air Force Exchange Service (the Exchange) has gone where Soldiers, Airmen, Guardians and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 60th-largest retailer in the United States. 100% of Exchange earnings support military communities. In 2025, the Exchange generated $307 million for military Quality-of-Life programs. In the last 10 years, the Exchange has returned $2.4 billion to military communities. The Exchange is a nonappropriated fund entity of the Department of War and is directed by a Board of Directors. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on X at https://x.com/shopmyexchange.
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Media Notes:
For more information or to schedule an interview with an Exchange representative please contact Teonja Tatum, 214-312-6514 or [email protected].
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