U.S. and Canadian Military Exchanges Share Insights, Ideas in Pursuit of Common Mission

DALLAS – The Army & Air Force Exchange Service welcomed visitors from north of the border to Dallas headquarters on April 4. Leaders from Canadian Forces Morale & Welfare Services (CFMWS) met with Exchange executives to build a relationship between the two organizations that both pursue similar missions in supporting the military community.

Sean N. Cantelon, CFMWS CEO; Chief Petty Officer Lucie Simpson, senior enlisted advisor; and Denis Gaboury, Canadian Armed Forces Sports Manager met with Exchange leaders to share ideas about how the organizations can best serve their customer bases.

Headquartered in Ottawa, Ontario, CFMWS is dedicated to providing programs and services that support the physical, mental and social well-being of the Canadian military community.

“The Exchange is always looking for best practices and ways to improve serving the best customers in the world,” said Exchange Director CEO/Tom Shull. “Learning from and sharing with CFMWS helps both organizations make life better for those who serve.”

The Exchange and CFMWS have similar missions in supporting service members. Under its CANEX division, which has been in operation since 1967, CFMWS provides retail services to Canadian Armed Forces members, Veterans and military families.

Representatives of the two organizations discussed various aspects of their respective business models, including how to increase dividends to Quality-of-Life programs and how to deliver the best value to shoppers.

“CFMWS is grateful to our American counterparts for taking the time to share with us their valuable insights to serving the military community,” Cantelon said.

Facebook-friendly version: Army & Air Force Exchange Service executives welcomed leaders from Canadian Forces Morale & Welfare Services (CFMWS) to its headquarters in Dallas on April 4. The two organizations share similar missions in supporting their military communities through goods and services. “The Exchange learning from and sharing with CFMWS helps both organizations make life better for those who serve,” said Exchange director/CEO Tom Shull. Read more: https://wp.me/p9Q7PG-WJ.

— 30 —

Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.4 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.ShopMyExchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Marisa Wolfe at 214-312-5111 or wolfema@aafes.com.

Follow the Exchange:

Facebook:  www.facebook.com/shopmyexchange

Twitter:  https://twitter.com/shopmyexchange

Instagram: @shopmyexchange

Posted in