DALLAS — As America gears up for 120th Army-Navy Game, the Army & Air Force Exchange Service is delivering a special message to service members, military families and Veterans with the help of a 53-foot rolling billboard.
The Exchange’s custom tractor-trailer reminds shoppers that the Department of Defense’s largest retailer and the annual clash between the Black Knights and Midshipmen are “Where Heroes Win.”
This is the second year the Exchange is a participating partner in the Army-Navy Game presented by USAA. The thousands of Cadets, Midshipmen and fans at Lincoln Financial Field and the millions who will tune in Dec. 14 at 3 p.m. Eastern on CBS will hear the Exchange’s relevancy message of supporting Warfighters wherever they go.
The new Exchange truck wrap, designed by Exchange Creative Director Johnny Olson, a Marine Corps Veteran, highlights not only the big game but also big news for Veterans—all who served with honor can shop tax-free for life at ShopMyExchange.com.
“The truck’s message—‘Where Heroes Win’—speaks to the heart of the Exchange mission,” said Exchange Director/CEO Tom Shull. “Service members past, present and future are our Nation’s heroes. They win for our country. They win with their Exchange.”
The Army-Navy Game truck is on the road now, headed to the Exchange’s Dan Daniel Distribution Center in Newport News, Va. From there, it will deliver merchandise to Exchange stores in the Eastern Region before heading to Philadelphia for the big game.
Veterans can learn more about determining their eligibility to shop the Exchange online by visiting ShopMyExchange.com/vets.
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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 62nd-largest retailer in the United States. Its earnings provided $2.3 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.
For more information or to schedule an interview with an Exchange representative please contact Gabriela Moore, 214-312-6154, or firstname.lastname@example.org
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