Exchange’s BE FIT Gear Helps Military Shoppers Focus on Fitness in the New Year

DALLAS – The Army & Air Force Exchange Service is providing Soldiers, Airmen and the military community with the tools needed to stay ready and resilient in the new year.

Military shoppers can find the latest athletic apparel and shoes, fitness trackers and workout equipment—everything they need to live a BE FIT lifestyle—at their local Exchange and at

Nearly 71 Exchanges worldwide feature BE FIT concept shops, where Soldiers and Airmen can find athletic apparel and footwear in one convenient spot. The shops, which look and feel like major sporting goods stores, are part of a strategic initiative to bring top national brands to military shoppers at competitive prices.

Essential BE FIT gear offered in-stores and online includes:

  • Athletic apparel from Nike, Under Armor, Adidas and more top brands.
  • Athletic footwear from more than 15 brands including New Balance, Asics and Brooks.
  • Apple Watch and other devices with fitness-tracking capability.
  • Hydration gear from Camelbak, Yeti and Hydro Flask.

“The Exchange has always been committed to the health and wellness of Airmen, Soldiers and the military community,” said Air Force Chief Master Sgt. Luis Reyes, Exchange senior enlisted advisor. “The new year is a great time to set new goals, and the Exchange is here to help military members and their families gear up.”

The Exchange takes a holistic approach to health and wellness, including offering better-for-you options at all restaurants and Expresses, as well as offering wellness services like optometry, dental, and durable medical shops. More information about how the Exchange can help military shoppers lead a BE FIT lifestyle, including healthy recipes and workout tips, can be found at the Exchange’s online community Hub,

Since Jan. 1, disabled Veterans, Purple Heart recipients, former prisoners of war and certain caregivers were granted in-store shopping access with the Exchange. All honorably discharged Veterans can shop these brands online through their earned online shopping benefit. For more information, visit

Facebook-friendly version: The Army & Air Force Exchange Service is supporting Soldiers and Airmen in their commitment to readiness and resiliency by providing them with the tools to make their fitness goals a reality in the New Year. Read more:

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 62nd-largest retailer in the United States. Its earnings provided $2.3 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at or follow us on Twitter at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Gabriela Moore, 214-312-6514, or

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