Exchange’s BE FIT Gear Helps Military Shoppers Stay Fit to Fight in the New Year

DALLAS – The Army & Air Force Exchange Service is helping the military community achieve fitness resolutions with the gear they need in the new year.

Exchanges and are stocking up on the latest athletic apparel and shoes, fitness trackers and workout equipment—everything needed to live a BE FIT lifestyle.

Name-brand athletic apparel and footwear is being incorporated into shops that look and feel like major sporting goods stores. Essential BE FIT gear offered includes:

  • Athletic apparel and footwear
  • Digital fitness accessories
  • Watches and wearable technology with fitness tracking capability
  • Hydration accessories

“A new year is an opportunity to set new goals and forge a path to meet them,” said Air Force Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor. “The Exchange is dedicated to helping every member of the military community lead healthy, active lifestyles as 2021 kicks off.”

The Exchange takes a holistic approach to providing BE FIT options to promote and encourage healthy, better-for-you options. The initiative highlights health-conscious dining grab-and-go options and provides an assortment of fitness gear and wellness services. More information about how the Exchange can help military shoppers lead a BE FIT lifestyle, including healthy recipes and workout tips, can be found at the Exchange’s online community Hub.

Veterans with service-connected disabilities can shop in store, and all honorably discharged Veterans who have verified their eligibility to use their lifelong online Exchange benefit can find BE FIT gear at

Facebook-friendly version: The Army & Air Force Exchange Service is supporting Soldiers and Airmen in their commitment to readiness and resiliency by providing them with the tools to make their fitness goals a reality in the New Year. Read more:

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.2 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at or follow us on Twitter at


Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Loyd Brumfield, 214-312-6514 or [email protected].

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Instagram: @shopmyexchange


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