MEDIA CONTACT: Julie Mitchell
MEDIA ADVISORY: 14-016
RELEASE DATE: March 3, 2014

DALLAS – The Army & Air Force Exchange Service is making it easier for shoppers to chase away the winter blues with a fresh selection of name brand merchandise in the Spring 2014 catalog.

The 36-page catalog is blooming with fashion-forward apparel and accessories from Calvin Klein, Lucky Brand, Levi’s, Michael Kors and Coach. Shoppers can find favorite tech brands too, including Apple, Beats by Dr. Dre and Bose. For the home, the catalog offers a selection of Ashley furniture, Kenmore appliances and more.

“From Rachael Ray cookware to Under Armour athletic gear to Smashbox cosmetics, savings are sprouting up throughout the Spring 2014 catalog,” said Col. Tom Ockenfels, the Exchange chief of staff. “Whether it’s an item for the home or the latest fashion accessory, Soldiers, Airmen and their families are sure to find the perfect products to welcome spring.”

The Spring 2014 catalog is available at all main stores and online at shopmyexchange.com. Exchange purchases are always tax free. Online orders of $49 or more and orders placed with a Military Star^® card qualify for free standard shipping.

Prices in this all-services catalog are valid through April 30 for any authorized exchange customer. Active duty military members of the Army, Air Force, Navy, Marines and Coast Guard, as well as military retirees, reservists, National Guardsmen, Department of Defense civilians stationed overseas, Exchange employees and their family members are all authorized Exchange privileges.

Orders can be placed by mail, fax or phone. Toll-free orders can be placed from the United States, Puerto Rico or Guam at 800-527-2345. The Exchange Catalog center is open around the clock, seven days a week. Complimentary international access calling is also available from several countries. Those numbers are:

    Germany                 0800-82-16500

    Japan/Okinawa        00531-11-4132

    Korea                      00308-13-0664

    Italy                         8008-71227

    Belgium                   0800-7-2432

    The Netherlands      0800-022-1889

    United Kingdom     0800-96-8101

    Spain                       900-971-391

Turkey*                   00800-18-488-6312

* Calls cannot be placed from phones on base. Use off-base commercial lines.

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The Army & Air Force Exchange Service is a joint nonappropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Julie Mitchell, 214-312-3327 or [email protected].

MEDIA CONTACT: Chris Ward
MEDIA ADVISORY: 14-015
RELEASE DATE: Feb. 25, 2014

DALLAS – According to Statistic Brain, more than 35 percent of Americans have already broken their New Year’s resolutions. The Army & Air Force Exchange Service is doing its part to make it easier for troops, and their families, to maintain their “bottom lines” when making dining choices on and off duty.  

The Exchange School Meal Program, which provides more than 24,000 lunches daily to overseas school children, discontinued frying in all schools and offers gluten-free and vegetarian meals. The schools also serve whole grain breads, cookies and rice, 100-percent fruit juice, reduced fat and/or low sodium entrées as well as an expanded assortment of fruits and vegetables.

Dining in the Exchange Food Court doesn’t have to be a resolution-buster as virtually every establishment offers healthy dining options. Popeyes Chicken has created a menu platform called “Louisiana Live Well” which features 20 menus offerings, all 350 calories or less, that are full of Louisiana flavor.  They have also created three new salads that meet the Exchange’s Operation BeFit criteria that began testing in December and should roll-out in spring 2014.  The Exchange has also introduced Coke Zero as a beverage option at all Continental United States Food Court locations.

Subway has led the charge by being the first fast food restaurant to earn the American Heart Association heart check for heart-healthy meals.  Subway Fresh Fit® choices certified by the American Heart Association include eight different subs with six grams of fat or less. 

Charley’s Philly Steaks is transiting from a two size platform to three sandwich sizes.  This initiative was to introduce a less filling, smaller sandwich size for the lighter eaters.  The Exchange will transform all CONUS stores in the first quarter of 2014.

Burger King offers an online “Build-a-Meal” menu that reveals nutrition facts for various meal combinations. Burger King also allows diners to select a side salad instead of fries for the same price and offers 10 menu items less than 500 calories that meet the Exchange’s Operation BeFit criteria.  In addition to Subway and Burger King, 12 other food court options, including Taco Bell and Pizza Hut, offer a wide variety of resolution-worthy initiatives. AAFES restaurant nutrition information is available online at http://www.shopmyexchange.com/docs/nutrition.pdf.

While gassing up the car at the Express, military shoppers can also fuel up inside as healthy options abound throughout the store.  Snack Avenue offers fresh salads with less than 300 calories as well as chilled fruit cups and oatmeal. The Fresh Fruit program, which has been in operation for several years, offers bananas, apples, oranges, limes and lemons in nearly 400 facilities. Exchange Expresses offer customers a wide array of meal replacement options such as PowerBars, Clif Bar, Zone Perfect and Detour Bars, all available in assorted flavors.

“The Exchange plays a large role in the lives of military members and their families,” said the Exchange’s Chief of Staff Col. Tom Ockenfels. “As such, it is extremely important that we are providing them healthy options wherever they are called to serve.”

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The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Family and Morale, Welfare and Recreation (FMWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or [email protected].

MEDIA CONTACT: Kelsey Kirsch
MEDIA ADVISORY: 14-014
RELEASE DATE: Feb. 24, 2014

DALLAS – The Army & Air Force Exchange Service is partnering with Just Born, the maker of Peeps, to hatch up an “eggciting” sweepstakes for a chance to win one of 20 Exchange gift cards worth $1,000.

“The Exchange is excited to partner with Just Born to give away $20,000 to service members and their families,” said the Exchange’s Chief of Staff Col. Tom Ockenfels. “This is just another way the Exchange can say ‘thank you’ to our troops.”

From Feb. 21 through April 20, shoppers worldwide can enter to win the Peeps Just Born sweepstakes by filling out and dropping off an entry form at any Exchange store. Shoppers must be 18 years or older to enter and have a valid driver’s license.

The drawing will take place on or about June 2.

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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Kelsey Kirsch, 214-312-4566 or [email protected].

MEDIA CONTACT: Julie Mitchell
MEDIA ADVISORY: 14-013
RELEASE DATE: Feb. 24, 2014

DALLAS – Home sweet home just got even sweeter for the most recent winners of the Army & Air Force Exchange Service’s yearlong Homeward Bound campaign. This time, three military families took home prizes courtesy of Ashley Furniture.

The winners, Sgt. Mario Amador, deployed to Kuwait from Fort Carson, Colo.; Jaime Cox, a military spouse from Fort Hood, Texas; and Jessica Wilson, a military spouse from Fort Bragg, N.C., received a room full of furniture worth $1,500.

 “Home is where the heart is, and I’m happy the Exchange can help make coming home—whether it’s from deployment or daily activities—even more special,” said Col. Tom Ockenfels, Exchange chief of staff.

The Exchange’s yearlong Homeward Bound campaign celebrates the homecoming of troops and honors the sacrifices of military spouses and families. The initiative includes monthly contests and special pricing on popular items throughout the year.  

“The Exchange understands and appreciates the daily sacrifices of Soldiers, Airmen and military families,” Col. Ockenfels said. “Homeward Bound is our way of thanking troops and their families for their service.”

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The Army & Air Force Exchange Service is a joint nonappropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating nonappropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Julie Mitchell, 214-312-3327 or [email protected].

MEDIA CONTACT: Kelsey Kirsch
MEDIA ADVISORY: 14-010
RELEASE DATE: Feb. 7, 2014

DALLAS – As service members return to the United States, the Army & Air Force Exchange Service is marking their return with a contest to find the best homecoming stories and photos.   

Authorized shoppers can share their special moments from Feb. 7 to 28 by submitting a story in 150 words or less for a chance to win one of two Lenox^® Thomas Blackshear sculpted figurines valued at $195. The two collectibles, a female version called “Home at Last” and a male keepsake titled “Coming Home,” are available in black or ivory.

“We are excited to hear and share stories of support and homecoming,” said the Exchange’s Chief of Staff Col. Tom Ockenfels. “We are grateful for military families’ service and sacrifices. We’ve been with service members on the frontlines and with their families on the homefront. No one is happier than us to celebrate as loved ones are welcomed home.”

Five winners of the Exchange’s Thomas Blackshear figurine giveaway will be notified on or about March 14. No purchase is necessary and entrants must include their name, email and home address, name of the nearest Exchange, daytime phone number, rank or occupation of sponsor. There is a limit of one entry per family. For complete details visit www.shopmyexchange.com/patriotfamily.  

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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Kelsey Kirsch, 214-312-4566 or [email protected].

MEDIA CONTACT: Kelsey Kirsch
MEDIA ADVISORY: 14-009
RELEASE DATE: Feb. 5, 2014

DALLAS – Clean up and cash in with the Army & Air Force Exchange Service and Kimberly Clark as they team up to give away ten $1,000 gift cards in the “Spruce Up Your Space” sweepstakes.

“The only thing that could make the coming of spring more satisfying than an annual cleaning is getting paid to get your house in order,” said the Exchange’s Chief of Staff Col. Tom Ockenfels.

“Spruce Up Your Space” sweepstakes entry forms are available in Exchange stores, from Feb. 7-13. Winners will be selected on or about March 14.

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The Army & Air Force Exchange Service is a joint non appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Kelsey Kirsch, 214-312-4566 or [email protected].

MEDIA CONTACT: Julie Mitchell
MEDIA ADVISORY: 14-008
RELEASE DATE: Feb. 5, 2014

DALLAS –A video capturing a Fort Bliss family’s heartwarming reunion took home the $10,000 grand prize in the Army & Air Force Exchange Service’s Homeward Bound photo and video contest.

Laura Jimenez’s touching video, titled “My Heart Back Home,” featured Jimenez and her young son welcoming home her husband, Sgt. 1^st Class Jesus Jimenez, from a yearlong deployment to U.S. Forward Operation Base Shank in Afghanistan. Laura Jimenez received a $10,000 Exchange gift card for her entry, one of 672 homecoming photo and video submissions the Exchange received for the contest.

“Winning the contest is wonderful,” Jimenez said. “I’m blessed, especially because my husband returned home safely.”

The video featured black-and-white photos of Jimenez and her son, Leonardo, who was born just 26 days before Sgt. Jimenez deployed. Photos of Jimenez and her husband on their wedding day and other images of the couple were shown as well. The end of the video captured footage of the family reuniting when Sgt. Jimenez returned to Fort Drum, N.Y., where the family was previously stationed.  

“Laura Jimenez is a shining example of the support military spouses provide to our service members,” said Exchange spokesman Lt. Col. Antwan C. Williams. “Her video captured the homecoming experience beautifully, and the images also showed how emotional a deployment is for military families.”

The Fort Bliss Exchange honored the Jimenezes with a ceremony to present them with their prize.

“Handing out the $10,000 prize was such a thrill,” said Fort Bliss General Manager Ray Emils. “The Jimenez family is incredible. They’re good people, and I’m honored we were able to give them something tangible for their sacrifices for our country.”

Laura Jimenez’s sister, Lola Gomez, a photography student at Daytona State College in Florida, created the winning video as part of a class project. Gomez gave the video to Jimenez as a gift, and Jimenez then entered it in the Exchange’s Homeward Bound contest. Jimenez is using some of her winnings to buy her sister a computer and camera lenses.

“It was my sister’s work,” Jimenez said. “She did everything.”

The family is spending the rest of the prize on everyday necessities, such as gas, dry cleaning and household goods.

“Being a military spouse is a hard job, but I’m pleased to do it. I’m proud of my husband, and I love being there to support him when he needs me,” Jimenez said. 

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The Army & Air Force Exchange Service is a joint nonappropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Julie Mitchell, 214-312-3327 or [email protected].

DALLAS – On the heels of the release of Thor: The Dark World, the Asgardian Thunder God is starring in a new, military-exclusive, free comic book from Marvel Custom Solutions and the Army & Air Force Exchange Service.

The 32-page comic features Thor defending New York City from the fearsome Frost Giant, Ymir, in a new adventure by the creative team of writer William Harms and artist Tom Grummett. The free comic also includes an all-new cover by legendary Thor artist Walt Simonson.

Titled “Deep Freeze”, the action-packed story features Thor as he fights to keep the citizens of Manhattan safe from the frozen menace while Jarvis, butler to the Avengers, heroically attempts to lead a mother and her young daughter through the icy battlefield of Stark Tower to safety. Can Thor turn the heat on in the Big Apple or will winter come early this year?

“It’s always exciting when the Exchange and Marvel come together to offer these free comic books for Soldiers, Airmen and their families,” said the Exchange’s Chief of Staff Col. Tom Ockenfels. “This is the sixteenth edition of this military-exclusive comic book and our hope is that Service members and their families will enjoy this one as much as they have enjoyed the others over the past eight years.”

“All of us at Marvel owe a debt of gratitude to our real heroes, the men and women of the U.S. Armed Forces,” said Marvel Editor Bill Rosemann. “And while audiences around the world will thrill to the Thunder God’s exploits in Thor: The Dark World, only service members and their families will be able to read this all-new, all-awesome comic book. It’s the least we can do for the men and women who bravely fight for the freedoms we all hold so dear.”   

Thor: Deep Freeze is free for all service members and their families.

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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors, which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit marvel.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact SSG Mark Matthews at [email protected]or 214-312-4273.

DALLAS – There is no greater honor than to serve those who serve and Army & Air Force Exchange Service associates and servicemembers assigned to the Exchange’s headquarters gathered to do just that during a ceremony to recognize a World War II/Korean War veteran, Dec 18.

Staff Sgt. (Ret.) Bud Moore served in both World War II and the Korean War and is known throughout the Exchange as the “Mayor of the Gym.” At 86 years old, Moore makes health and fitness a priority and his enthusiasm and hard work is contagious.

“I’m just trying to keep the old engine running,” Moore said.

Throughout Moore’s 20 years of service in the Army and multiple tours overseas, he saw vast changes in the structure of the military. In fact, it wasn’t until the 1950s that Moore served in an integrated unit.

During the ceremony, the Exchange’s Deputy Director, Maj. Gen. Joseph Ward, presented Moore with a football signed by many members of the Dallas Cowboys organization.

“Bud is an inspiration, and a highlight of my day,” Ward said. “His stories of service, commitment and patriotism are ones that hold great value. He’s a motivator and an encouragement to all who know him.”

Moore has used the Exchange gym nearly every day for the past seven years and considers the Exchange family to be an extension of his own.

“This is super, I’m shocked,” said Moore. “I am very appreciative of today’s event.”

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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors, which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact SSG Mark Matthews at [email protected] or 214-312-4273.

DALLAS – Military families at approximately 113 military installations in the continental United States can turn the lights down, grab a bag of popcorn and prepare for movie night as the Army & Air Force Exchange Service and Red Box have rolled out a new way to rent the hottest movies and video games.

Some 167 Red Box vending machines, deployed by the Exchange, are now providing military shoppers with affordable and convenient opportunities to rent DVDs, Blu-Ray discs and video games.

Red Box rentals are charged at a daily rate. New releases start at $1.20 for DVDs, $1.50 for Blu-Ray discs, $2 for video games and new releases are added every Tuesday.

Online rentals are available as well. Shoppers select their favorite movies and games at redbox.com and pick them up from the kiosk during the next visit to the Exchange.

Returning movies is made even simpler by allowing customers to return movies and video games to any Red Box kiosk location on or off the installation.

“Movies are a great way to spend time with family or unwind,” said the Exchange’s Senior Enlisted Advisor Chief Master Sgt. Tony Pearson. “This service makes that quality time even better.”

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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Judd Anstey, 214-312-3861 or [email protected].