MEDIA CONTACT: Chris Ward
MEDIA ADVISORY: 11-047
RELEASE DATE: September 29, 2011

DALLAS – The Army & Air Force Exchange Service is forgoing the tricks and going right for the treats in its latest contest as it gives away two $500 Exchange shopping sprees, ten $100 gift cards for the runners up and 20 $50 gift cards for third place.

The “Halloween Treasure Hunt Sweepstakes” will send Exchange patrons on a frightfully fun scavenger hunt throughout the store. Using a treasure map featured in the Exchange sales flyer or from the store, shoppers can use the map to hunt for clues in the Exchange. After collecting all five clues, treasure hunters can go to www.shopmyexchange.com/PatriotFamily for official rules and to enter their clues.

 “The Exchange is ready for a ghoulishly good time,” said the Exchange’s Senior Enlisted Advisor Chief Master Sgt. Jeffry Helm. “In addition to the sweepstakes, the Exchange is stocked with all the Halloween essentials. From costumes to candy, we’ve got all the ghosts and goblins covered.”

The contest begins on Sept. 30 and ends at the stroke of midnight on Oct. 31. No purchase is necessary to enter.

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 The Army & Air Force Exchange Service is a joint command and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff. The Exchange has the dual mission of providing authorized patrons with articles of merchandise and services and generating non-appropriated fund earnings as a supplemental source of funding for military Family and Morale, Welfare and Recreation (FMWR) programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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 Media Notes:

 For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or [email protected].