Army & Air Force Exchange Service Puts Muscle in Community Hub with New BE FIT Connect

Through BE FIT Connect, shoppers can find exercise videos, health tips and links to content on the Exchange’s Facebook page and BE FIT merchandise on ShopMyExchange.com. They can also link to the BE FIT online sales publication.

DALLAS – The Army and Air Force Exchange Service has beefed up its online community Hub with BE FIT Connect, where Soldiers, Airmen and military families can find information on healthy living at their fingertips.

Through BE FIT Connect, shoppers can find exercise videos, health tips and links to content on the Exchange’s Facebook page and BE FIT merchandise on ShopMyExchange.com. They can also link to the BE FIT online sales publication.

Among its features, BE FIT Connect offers fitness advice and demonstrations from BE FIT ambassadors Roy Montez and Sgt. Maj. Retired Edward Bell and his wife, Lisa.

At-home workouts, interval and marathon training tips, gear and hydration advice are all part of the BE FIT Connect community.

Exchange shoppers can click on a beating heartbeat icon to fitness-related products on ShopMyExchange.com and access online sales.

“BE FIT Connect helps build a sense of community among our Airmen, Soldiers and their families and demonstrates the Exchange’s commitment to fitness,” said Air Force Chief Master Sgt. Kevin Osby, Exchange senior enlisted advisor. “Providing healthy choices enhances the Exchange’s mission of helping all who serve to stay fit to fight.”

The Exchange’s BE FIT initiative highlights better-for-you dining grab-and-go options and provides an assortment of fitness gear and wellness services for Soldiers, Airmen, retirees, Veterans and military family members. The program empowers military customers, their families and the broader military community to make healthy lifestyle choices.

Facebook-friendly version: A new way to BE FIT! The Army & Air Force Exchange Service has beefed up its online community Hub with BE FIT Connect, bringing workouts, tips and more to Soldiers and Airmen. Read more: https://wp.me/p9Q7PG-1rG.

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Since 1895, the Army & Air Force Exchange Service (Exchange) has gone where Soldiers, Airmen and their families go to improve the quality of their lives by providing valued goods and services at exclusive military pricing. The Exchange is the 61st-largest retailer in the United States. Its earnings provided $2.2 billion in dividends to support military morale, welfare and recreation programs over the last 10 years. The Exchange is a non-appropriated fund entity of the Department of Defense and is directed by a Board of Directors. The Exchange is a 50th Anniversary Vietnam War Commemorative Partner, planning and conducting events and activities that recognize the service, valor and sacrifice of Vietnam Veterans and their families in conjunction with the United States of America Vietnam War Commemoration. To find out more about the Exchange history and mission or to view recent press releases please visit our website at http://www.shopmyexchange.com or follow us on Twitter at https://twitter.com/ExchangePAO.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Loyd Brumfield, 214-312-6514 or brumfieldl@aafes.com.

 

Follow the Exchange:

Facebook:  www.facebook.com/shopmyexchange

Twitter:  https://twitter.com/shopmyexchange

Instagram: @shopmyexchange

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