Exchange Greeting Card Services Continue as Assortment Transitions

MEDIA CONTACT: Chris Ward
MEDIA ADVISORY: 13-030
RELEASE DATE: May 24, 2013

DALLAS – From PSCing to retirements to promotions, the Army & Air Force Exchange Service understands the importance of celebrating life’s milestones to the military community. With this is mind, the Exchange is working to provide seamless access to greeting card services as it transitions to a line of offerings exclusively from American Greetings.

“With more than ten million cards sold at Exchange operations last year, we know there is a sustained demand among military members for the products,” said the Exchange’s Chief of Public Affairs LTC Thomas Shrader. “We are focused on transitioning services in a way that ensures all stores remain open and fully stocked.”

The Exchange operated approximately 125 Hallmark stores on 71 installations. Store conversions to American Greetings have already begun in the continental United States with overseas locations slated for June. The transition is estimated to be complete by the end of July.

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The Army & Air Force Exchange Service is a joint non-appropriated fund instrumentality of the Department of Defense and is directed by a Board of Directors which is responsible to the Secretaries of the Army and the Air Force through the Service Chiefs of Staff.  The Exchange has the dual mission of providing authorized patrons with quality merchandise and services at competitively low prices and generating non-appropriated fund earnings as a supplemental source of funding for military morale, welfare and recreation programs. To find out more about the Exchange history and mission or to view recent press releases please visit our Web site at http://www.shopmyexchange.com.

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Media Notes:

For more information or to schedule an interview with an Exchange representative please contact Chris Ward, 214-312-2714 or [email protected]